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3 implications of retail disruption for emerging markets

“Technological advancement, measured by the long-term change in the relative price of investment goods, together with the initial exposure to routinization, have been the largest contributors to the decline in labor income shares in advanced economies.” – IMF World Economic Outlook, April 2017.

Whilst much of the focus for an emerging markets fund manager is on conditions and developments in the emerging world, we must not lose sight of how changes in advanced economies create opportunities and risks for our investments. The rapid rate of change in the US retail industry has both industry-specific and global implications.

Retail competition at peak levels

Calendar 2017 is proving to be the most brutal year for the retail industry since 2008. Credit Suisse estimates that there will be 8,600 store closings this year, compared to the 2008 historical peak of 6,200. High-profile bankruptcies and mass job layoffs have dominated the sector’s news, yet the US economy remains relatively healthy. US retail sales (ex-food, auto dealers, building materials and gas stations) rose 3.4% in the year to March 2017, compared with an overall 3.4% fall in 2008. Consumer confidence is at its highest in 16 years. The problem is not one of demand, but of competition.

Amazon stood out in the stream of negative news for competitors, announcing plans to hire 30,000 part-time workers at the same time as reporting first-quarter revenues of US$35.7 billion, up 23% on a year earlier. The online disruption in non-perishable goods, in terms of jobs, companies and properties, is severe, and this pattern is likely to spread to other industries in both the US and other countries.

Three important implications for investors in emerging markets

The first is to recognise the opportunity that online operators have in emerging markets. Three of the world’s five largest internet companies are Chinese, with Tencent and Alibaba in particular going from strength to strength. We hold significant exposure to both.

In addition, we have holdings in Naver in Korea and Naspers in South Africa (which, as well as a stake in Tencent, has significant internet assets in other emerging markets, notably India). Where we hold retail-type companies, we have ensured either that they are predominantly in the safer perishables sector (such as Eurocash in Poland, and Lenta and Magnit in Russia) or have strong online presence (such as M-Video in Russia, and Haier Electronics in China, both of which specialise in logistics and delivery of electrical and electronic goods).

The second is to look at the technologies that support the online world. We have holdings in Samsung Electronics, SK Hynix and Taiwan Semiconductor, all of which have benefited from the significant demand for memory and processors in servers. We also own Lenovo in China, which took over IBM’s x86 server business, and Reliance Industries which, as well as its energy and petrochemical assets, owns and operates India’s first 4G telecom network, with mobile internet speeds of double its nearest competitor. We see mobile internet in India as one of the most exciting opportunities in the emerging world, and Reliance as a key beneficiary.

The third impact, which is more global in nature, is to recognise (as per the IMF quote above) that technology remains a major global deflationary force. If developed market growth is to be both slower and less inflationary than in the pre-2008 period, emerging markets, which variously offer higher growth rates and higher yields, are likely to be the recipients of significant capital flows from the developed world.


James Syme is a Senior Fund Manager at J O Hambro Capital Management, a wholly-owned subsidiary of BT Investment Management. This article refers to holdings in the BT Global Emerging Markets Opportunities Fund (Wholesale). This article is general information and does not consider the circumstances of any individual.



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