Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / About Us

Edition: About Us

1-9 out of 9 results.

About Us

Firstlinks (formerly Cuffelinks) is a publishing service providing content written by financial market professionals with experience in wealth management, superannuation, banking, academia and financial advice.

Editorial Guidelines for Writers

Firstlinks focusses on content with enduring quality to assist investors to understand investment products and construct portfolios. We prefer articles on long-term themes which will stand the test of time through investment cycles, written for a predominantly Australian audience.

Who curates Firstlinks?

Firstlinks (previously published as Cuffelinks) is a community sharing both the knowledge and the battle scars of experience from an informed and impartial point of view, without pushing products or promoting services.

Terms and Conditions

Firstlinks is owned and operated by Morningstar Australasia Pty Limited, ACN 090 665 544. Your access to and use of all information on this website (http://www.firstlinks.com.au) or associated mobile applications (“Website”), related newsletters and your provision of content to Firstlinks (“Contents”), are subject to these Terms and Conditions.

Contact Us

We welcome your correspondence and we will reply to your email as soon as possible. Enquiries should be general in nature rather than personal financial advice. Our offices are in Sydney.

Australia's Best Investment Site

Here’s an extract from the Feedspot Report where they select the top sites from thousands of investment sites using search and social metrics.

Community Rules Policy

Firstlinks is a community of investors sharing ideas and we welcome your comments on any article. We want everyone to benefit from this community, and request that your comments are respectful and sincere.

Financial Services Guide (AU)

This FSG is designed to provide you with information about Morningstar and how we can be contacted; what financial services we are authorised to provide to you; how we are remunerated; how we manage conflicts of interest; how we protect your information; and how we manage complaints. We also provide important information you should be aware of in relation to our research reports.

Privacy Policy

This Privacy Policy applies to all affiliates of Morningstar, Inc in Australia and New Zealand, including Morningstar Group (Australia) Pty Ltd, Morningstar Australasia Pty Ltd (“MAPL”), Morningstar Investment Management Australia Ltd (“MIM”)and Morningstar Research Limited (together “Morningstar ANZ”) and their directors, officers, authorised representatives, consultants and employees.

Most viewed in recent weeks

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

The investment that sidesteps the new tax traps

Tax rules have changed, but many investors are still using yesterday’s strategies. Insurance bonds may offer advantages for those seeking greater control, tax efficiency and certainty about their wealth.

Testamentary trusts have secured the CGT exemption

Treasury’s latest CGT reform draft delivers a win for testamentary trusts and deceased estates, exempting estate-derived gains from the 30% floor. However, questions on death and divorce rollovers remain unresolved.

Welcome to Firstlinks Edition 674 with weekend update

What begins as appetite, grows into excess and ultimately ends in spectacle. Millions of investors just discovered this the hard way.

  • 6 August 2026

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.