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About Us

Firstlinks (previously published as Cuffelinks) is a publishing service providing content written by financial market professionals with experience in wealth management, superannuation, banking, academia and financial advice.

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Firstlinks focusses on content with enduring quality to assist investors to understand products and construct portfolios. We prefer articles on long-term themes which will stand the test of time through investment cycles, written for a predominantly Australian audience.

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Firstlinks (previously published as Cuffelinks) is a community sharing both the knowledge and the battle scars of experience from an informed and impartial point of view, without pushing products or promoting services.

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Firstlinks is owned and operated by Cuffelinks Pty Ltd, ACN 161 167 451, which was acquired by Morningstar Australasia Pty Limited, ACN 090 665 544 in October 2019. Your access to and use of all information on this website and related newsletters, and your provision of content to Firstlinks, are subject to these Terms and Conditions.

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