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World Gold Council

World Gold Council strives to improve investor understanding of gold’s vital role as an asset class within an investment portfolio.

Using our broad knowledge and experience, we provide comprehensive insight on the value that gold can deliver to investors and the world at large. Our team of analysts deliver up to date, bespoke and complimentary research to help professional and individual investors, make an informed decision on how gold can complement other asset classes within a broad based portfolio. We provide data and insights that underpins gold’s importance and relevance as a responsible long-term investment that aims to help protect investors in both stable and uncertain times.

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Latest sponsor articles

What's driven the big rally in gold?

Gold reached multiple highs in March, closing the month above US$2,200/oz. Looking forward, central bank demand remains robust but gold remains sensitive towards bond yield volatility in the short term.

Why your portfolio should consider 5% gold

As bonds swoon and equities plateau, gold has reached Australian dollar all-time highs, thanks in part to rising geopolitical tensions. Is it too late to buy, or even increase, a gold allocation in a portfolio?

Investors need to look beyond bonds for safety

Australian investors have been allocating more to fixed income assets this year. Persistent inflation is a key risk for bonds, and that's where gold can play a diversifying role within an investment portfolio.

Inflation: A rare SMSF consideration

SMSF investors continue to face inflationary pressure not seen in decades, and it could influence investment performance if the potential effects are not considered. Here's how to inflation-proof your portfolio.

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Gold Demand Trends Q1 2024

Global gold demand was up 3% y/y, led by long and speculative investment from the OTC market, persistent central bank buying, and higher demand from Asian buyers. Australia was an outlier in the Asia region, recording its lowest quarter on record for gold consumption, though ETF holdings remained relatively stable.

Why gold in 2024? Safeguarding investment portfolios

With the soft-landing narrative on the ascendancy, optimism is high within capital markets today. But challenges are on the horizon. As such, we believe that investors should look closely at the portfolio benefits gold can bring.

Gold Demand Trends Full Year 2023

Another year of blistering central bank buying, together with resilient jewellery consumption, offset substantial annual ETF outflows. Sizable OTC investment was evident in gold’s price strength last year.

Gold Demand Trends Q2 2023

Latest Gold Demand Trends report shows gold continued to perform globally as central bank buying hit a first half record. Australian consumption fell 37% in Q2 as AUD gold prices hover at all-time high levels.

Gold mid-year outlook 2023: Between a soft and a hard place

Developed market central banks are nearing the end of their tightening cycles.1 For now, market consensus points to a mild contraction in the US in late 2023 and slow growth in developed markets.

The relevance of gold for Australian Self-Managed Super Funds

Gold, in Australian dollars, delivered positive returns in 2022 and this has continued so far in 2023. It has attracted attention: not only have global central banks continued to buy gold, but Australia’s sovereign wealth fund has also added gold to its portfolio.

Most viewed in recent weeks

Where Baby Boomer wealth will end up

By 2028, all Baby Boomers will be eligible for retirement and the Baby Boomer bubble will have all but deflated. Where will this generation's money end up, and what are the implications for the wealth management industry?

Are term deposits attractive right now?

If you’re like me, you may have put money into term deposits over the past year and it’s time to decide whether to roll them over or look elsewhere. Here are the pros and cons of cash versus other assets right now.

Uncomfortable truths: The real cost of living in retirement

How useful are the retirement savings and spending targets put out by various groups such as ASFA? Not very, and it's reducing the ability of ordinary retirees to fully understand their retirement income options.

How retiree spending plummets as we age

There's been little debate on how spending changes as people progress through retirement. Yet, it's a critical issue as it can have a significant impact on the level of savings required at the point of retirement.

Meg on SMSFs: $3 million super tax coming whether we’re ready or not

A Senate Committee reported back last week with a majority recommendation to pass the $3 million super tax unaltered. It seems that the tax is coming, and this is what those affected should be doing now to prepare for it.

20 US stocks to buy and hold forever

Recently, I compiled a list of ASX stocks that you could buy and hold forever. Here’s a follow-up list of US stocks that you could own indefinitely, including well-known names like Microsoft, as well as lesser-known gems.



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