Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 532

Why your portfolio should consider 5% gold

Determining the value of gold can at times make potential investors hesitant. Being unable to judge what the price might do reduces confidence in making an informed decision. Gold in Australian Dollars (AUD) breached A$3,000 this year dipping slightly by the end of the first half of 2023, before reaching a record high in the last week. Now sitting above A$3,100, the geo-political events over the last three weeks demonstrate how hard it is to time the market. So, when is the right time to buy, or even increase, a gold allocation into a portfolio?

The global gold market is valued in US Dollars (USD). Gaining insight into such aspects as US real rates and the strength of the USD can help indicate what the price might do in the short to medium term. However, the gold market is much deeper and broader than just these two factors. Its demand is boosted by both economic growth and uncertainty. Since gold is a global asset, demand tailwinds from one region may counteract headwinds from another. These counterfactors pose their own challenges but also give gold its core characteristics as a unique investment.

Factors influencing the gold price

Without interest or dividends, typical discounted cash flow models fail when assessing gold. So too do other valuation tools often used for shares and bonds. Gold does not have any expected earnings or book-to-value ratios. But there is a good reason why it does not pay a coupon: with no issuer; it carries no credit risk.  Its price is determined by the intersection of demand and supply, (with Australia being one of the world’s largest suppliers). Understanding these drivers, can give more assurance into what determines performance.

There is often a misconception that positive economic growth is bad for gold. The recent inflation figures from both the RBA (5.2%) and the Fed (3.7%), as well as other major economies has been encouraging. While these Consumer Price Indices (CPI) numbers have ticked up slightly, the consensus view is that we’re reaching late stages of the inflation cycle, with rates close to peaking. Eventually, there be come a time when talk shifts to rates decreasing to help kickstart local economies, and thereby enhance consumer spending.

As almost half (44%) of gold’s demand originates from the jewellery and technology sectors, economic improvement generally results in increased appetite for such items. This is where regional demand tailwinds are relevant. Consumer demand, while global, is heavily weighted towards China and India who account for over half of jewellery demand.

Investment demand (38%) can over the short term, exert strong pressure on gold’s price. This type of tactical demand from physical markets, exchange-traded securities and over-the-counter (OTC) products has historically experienced increases during periods of economic and political uncertainty, and falls as confidence grows. As gold is one of the most active daily traded assets, there is a tendency to suggest that it is highly volatile. Yet, in reality, over the medium to long-term, it is less volatile than Australian Real Estate Investment Trusts, and on par with the ASX 200.

Central Banks account for almost a fifth (18%) of gold demand to help diversify reserves. In the past, many have been forced to print more money. This increase in supply, while helping to stave off economic turmoil, carries the cost of devaluing the currency. Gold, by contrast, is a finite physical commodity whose supply can’t easily be added to. It is a natural hedge against inflation.

But diversification matters

All prudent investors will be mindful that protecting long-term investments is fundamental. When determining an investment strategy, questions over protection are generally focused upon;

  • Is the portfolio diversified enough?
  • Are the right defensive assets in place?
  • Does the portfolio have liquidity available?

There is no standard diversification model. Investment appetite, fund life stages, and personal sentiment can result in allocations varying from one portfolio to another. But, according to a recent Calastone report, Australian investors fled managed international equity, property and mixed asset funds at a record level during Q2 2023. Fixed income funds were the beneficiaries. Given the higher interest rate environment, this is not too surprising. Many investors look upon these products as fulfilling a traditional role of diversification, offering protection during periods when risk assets have come under pressure. In the main, fixed income products certainly help, but they are not absolute.

When inflation is below 2%, the correlation between global equities and treasuries has been negative, providing diversification. At levels above 2%, this relationship has historically started to break down.

The right gold allocation

Understanding the broader drivers of gold’s price can improve investor confidence, and unlike some other defensive assets, gold has various demand sources, which complement the other over different economic and market conditions.

The answer to when there is a good time to buy gold depends upon the investor’s strategy and objectives. A diversified portfolio needs the insurance over the medium to long term to help ride out unforeseen market events. Gold can help achieve that, but can also stand its ground in calmer times (if history is anything to go by). Therefore, there is never a bad time to think about the right allocation.

 

Jaspar Crawley is Head of Institutional Investor Relationships, APAC ex-China at World Gold Council, a sponsor of Firstlinks. This article is for general informational and educational purposes only and does not amount to direct or indirect investment advice or assistance. You should consult with your professional advisers regarding any such product or service, take into account your individual financial needs and circumstances and carefully consider the risks associated with any investment decision.

For more articles and papers from World Gold Council, please click here.

Advertisement

  •   25 October 2023
  • 2
  •      
  •   

RELATED ARTICLES

Investors need to look beyond bonds for safety

Inflation: A rare SMSF consideration

Investors remain remarkably defensive during bull market

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Why it’s time to ditch the retirement journey

Retirement isn’t a clean financial arc. Income shocks, health costs and family pressures hit at random, exposing the limits of age-based planning and the myth of a predictable “retirement journey".

Latest Updates

Weekly Editorial

Welcome to Firstlinks Edition 639

Thank you for the hundreds of responses to our Reader Survey and to maximise the sample size, we’re leaving it open until this Sunday. Here is an overview of the results so far.

  • 27 November 2025
  • 1
Investment strategies

Where to hide in the ‘everything bubble’

It might not be quite an ‘everything bubble’ but there’s froth in many assets, not just US stocks, right now. It might be time to stress test your portfolio and consider assets that could offer you shelter if trouble is coming.

Investment strategies

The ultimate investing hack: dividend growth stocks

Investors often fall prey to ‘amygdala hijacks,’ letting emotion trump reason. By focusing on dividend-growth with stocks instead of volatile prices, you can steady your mindset and let compounding do the work. 

Investment strategies

CBA or global banks?

CBA’s recent pullback highlights single-stock risk. Global banks trade at lower P/Es with rising earnings and dividends, offering investors both income potential and long-term value beyond the local market.

Investment strategies

Global dividends rising, but Australia lags

Global dividend growth surged in the third quarter, with median growth of almost 6%. Australia was a notable exception as dividends fell, thanks to flagging mining company payouts.

Economy

I called inflation's rise and fall and here's what's next

In 2020, I warned that surging US money supply growth would spark inflation. By early 2023, I said US money supply was dropping dramatically and that meant inflation would decline. Here's what happens next.

Superannuation

Are excessive super funds giving Australia “Dutch Disease”?

The irony is profound: a system designed to secure Australians’ futures may be systematically dismantling the economic diversity necessary for long-term prosperity.

Investment strategies

Could your children pass the inheritance ‘stress test’?

You devote years of your life working, saving and investing, striving to build a legacy that will outlive you. Before any wealth moves to the next generation, here are six questions every parent should ask themselves.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.