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Which generation had it toughest?

For decades, intergenerational discourse has been dominated by narratives of hardship and advantage. Each generation believes they faced unique economic challenges that others simply don’t understand. But what does the data actually tell us about who had it toughest?

A financial reality check

The generational debate about who had it hardest economically is more complex than it first appears. Looking at data comparing the financial realities faced by Baby Boomers, Gen X, Gen Y, and Gen Z reveals surprising insights about affordability, opportunity, and economic challenges across the decades.

It is clear from this analysis that each generation has had to navigate a unique set of economic and social realities. From the post-war boom to the digital age, the financial landscape for young Australians has transformed dramatically. But has it become progressively harder to build a life? A look at key financial indicators for four generations at a similar life stage aged in their late teens to early thirties paints a compelling picture of shifting challenges and opportunities.

The foundations: Earnings and the economy

To understand the financial world of each generation, we can look at their circumstances in a reference year when they were in a similar age bracket.

Baby Boomers: At ages 16-34, Baby Boomers faced a high inflation rate of 10.1% and a top tax rate of 60%. Full-time average annual earnings at this time were $13,500.

Gen X: Aged 16-30, Gen X entered a workforce with 8.9% unemployment. Average annual income sat at $36,500, but a high standard variable interest rate of 10.5% made borrowing expensive.

Gen Y: Also aged 16-30, Gen Y (or Millennials) saw lower inflation at 2.9% and interest rates at 7.4%. Average annual earnings at this time had increased to $69,000.

Gen Z: For today’s emerging adults, aged 16-30, the economic climate is one of relatively low unemployment (4.3%) and inflation (2.4%). The average annual income now sits at $106,000.

The great Australian dream

The most striking shift across the generations is the accessibility of housing. For a young Baby Boomer in 1980, the median Sydney house price was $69,000, which equated to 5.1 times their average annual earnings. Fast forward to 2025, and for Gen Z, that same dream carries a median price tag of nearly $1.5 million, a staggering 14.1 times their annual income.

While Gen X saw the house price-to-earnings ratio remain relatively stable at 5.4, it was Gen Y who experienced the significant leap, with the ratio jumping to 9.3. This demonstrates that while incomes have grown, the price of entry into the property market has grown exponentially faster, placing unprecedented pressure on younger generations.

The cost of living: From cars to colour TVs

The story of affordability becomes more nuanced when looking at consumer goods and lifestyle costs. Here, technological advancement and global manufacturing have worked in favour of younger generations.

Technology: A colour TV in 1980 would have set a Baby Boomer back 233% of their average weekly income, or the equivalent of 88 hours of work. For Gen Z, a far more advanced television costs just 15% of a week’s wage (5.6 hours). The affordability of computers tells a similar tale, dropping from 191 hours of work for a Boomer to just 15 hours for Gen Z.

Transport: The cost of a new Toyota Corolla has fluctuated. For a Baby Boomer, it represented about 3.6 months of their annual income. This peaked for Gen X at 8.3 months before settling back to 3.9 months for Gen Y and 3.3 months for Gen Z. Interestingly, the cost of a tank of petrol has remained remarkably consistent as a proportion of weekly income, requiring between 1.7 and 2.4 hours of work for all generations.

Travel: Global travel, once a significant luxury, has become more accessible. A return flight from Sydney to London for a Baby Boomer was equivalent to 176 hours of work. For Gen Z, that has fallen to just 45 hours.

The intergenerational challenge

Each generation’s economic experience must be understood within its broader context. Baby Boomers faced high inflation and interest rates but could access affordable housing. Gen X navigated economic uncertainty but still found reasonable property prices. Gen Y pioneered the digital economy while watching housing slip away. Gen Z inherits technological advantages but faces unprecedented housing costs.

The question of who had it toughest depends on what we value most. If homeownership and traditional wealth accumulation matter most, Baby Boomers and Gen X clearly had advantages. If technological access and economic stability are priorities, Gen Y and Gen Z have benefits their predecessors couldn’t imagine.

Rather than determining a winner in the “who had it toughest” debate, the data suggests each generation faced unique challenges that required different strategies for success. The economic game hasn’t become easier or harder, it has fundamentally changed.

Understanding these differences is crucial for policy makers, employers, and families navigating intergenerational relationships. Each generation’s economic reality shaped their values, expectations, and opportunities in ways that continue to influence Australian society today.

The true challenge isn’t determining who had it toughest, but understanding how these different economic realities created the intergenerational dynamics we see today.

Generational Worker Profiles Infographic

So, who had it toughest?

Every generation has faced its unique economic headwinds, from high inflation and interest rates for Baby Boomers to periods of high unemployment for Gen X. However, the data points to a clear and escalating challenge for younger generations in securing the foundational asset of a home.

While Gen Z and Gen Y enjoy unparalleled access to cheaper technology, consumer goods, and international travel, the barrier to entry for housing is higher than ever before. The sheer scale of the house price-to-income ratio for Gen Z suggests that despite higher earnings and a favourable economic environment in other areas, the goal of home ownership, a cornerstone of financial security for previous generations, is now a monumental challenge.

Ultimately, defining which generation had it toughest is complex. While older generations grappled with higher costs for everyday goods and steeper borrowing costs, the fundamental building block of wealth - property - was significantly more attainable. For Gen Y and particularly Gen Z, the Australian dream is being redefined in an era where the cost of a roof over one’s head has far outpaced the growth in their wallets.

 

Mark McCrindle is a social analyst, demographer, author, and Founder of McCrindle Research. Mark has presented keynotes and workshops in all major industries including finance, technology, health, mining, energy and education.

 

20 Comments
afterconsequentlywhy
August 08, 2025

The "way up and the way down" are no longer the same for a young person seeking to establish a home. The path is steeper, the burdens are heavier, and the destination is more distant than ever before. So, in the spirit of Aristotle's logical analysis, one could say they face a challenge of a magnitude not experienced by their forebears in this particular, and most fundamental, aspect of life.

Angry Boomer
August 08, 2025

Comparing generations might be an interesting discussion point but does nothing to solve the issues Australians of all categories face today.

The cost of housing is not the fault of boomers but is the result of very poor management over many years from politicians of all political stripes at local state & federal levels and now it has come to a head.

Let’s face it - very few of our representatives are qualified for their roles - have any real or relevant life or work experience and boy does it show !

Aussies arguing or blaming amongst ourselves achieves nothing - focus on the fools governing us & hold them to account.

The fish rots from the head !

ForeverRenter
August 08, 2025

Comparing housing prices (a necessity) to a colour television (a luxury) seems a bit disingenuous. As a Gen Z I agree with conclusion - everyone has had it tough in different ways. But implying that the price of a television is comparable to the price of a house is mind-boggling. Baby boomers and Gen X deserve better comparisons to truly show the hardships they faced that have a similar significant impact like having a roof over your head does.

I’ve been told by my bank that, with my current rental prices, I’ll never save enough for a deposit. The Australian dream has disappeared, or at least transmogrified to something unrecognisable.

John Wilson
August 08, 2025

I'm a pre-boomer - my parents grew up in the Depression, and went to WW2. They had nothing like the opportunities we now expect.
For me, the biggest change has been in expectations of what is good enough: I grew up in a small, fibro (asbestos sheet) house in the (then) sticks, no car, no phone, no TV - but that was OK.
The second big change has been the structure of families. It used to be a broader group, living relatively nearby, helping each other. That provided child care, aged care, help on projects, counselling etc.
Now we have nuclear families - just mum and dad and kids - quite often single parent due to parent incompatibility. We have to hire support so that we can indulge ourselves in non-essentials and keep up with the Joneses.

Jimmy
August 08, 2025

The old fibro house argument is also disingenuous. Today, the price of a newish brick veneer home is going to be very similar to the old fibro shack right next to it. This is because the biggest portion of any house price is actually the land underneath it. You could live in a cardboard box in a vacant block in Sydney and it will still cost well over $1million

Andrew
August 08, 2025

In a society where higher education is more common than ever, the average family's inability to afford a home reveals a disturbing economic reality. The promise of dual-income households and university degrees appears to be a cruel joke, as homeownership becomes an increasingly distant dream for many. This crisis isn't a result of poor choices by individuals, but rather a reflection of a system that has fundamentally broken its social contract.

Disgruntled
August 08, 2025

Dual income families are part of the cause for the affordability issues with respect to housing.

Not the only, true but definitely a cause.

I was born in the 60's. Primary School in the 70's High School to mid 80's

Most of my school peers were in 1 income families still.
Some, the mother worked part time hours only and the rest were 2 full income families.

Buying a home in a single income family was still possible.

Moving into the later 80's and early 90's we had a stronger move to 2 income families buying homes and out bidding the single income family, the 2 income family had more borrowing power, more purchasing power and bid up prices or paid over the odds to secure the property. Then those 2 income families then began being outbid by the famous DINKS, Double Income, No Kids households

Property investors were big on yield back than and capital gain was a second benefit. Property yields were higher then but capital growth was lower.

Then we had Howard and Costello change the CGT system to the 50% discount after 12 months.

Dual income families and DINKS jumped on the property investing ladder en masse, flippers too, buy renovate and sell after 12 months.

2 full time workers in the household, birthrates declined, immigration taps opened up to add pressure to property prices.

Graham W
August 08, 2025

I agree that it is difficult to compare generations on an affordability basis. Us Baby boomers did not have much, but I would think on a whole that we were all pretty happy with our lives. We made do with second-hand stuff including cars, seldom ate out and air travel was very expensive. We did not have the expectations of more current generations and had our families early. I think that we are the winners.

Alan
August 07, 2025

Like comparing chalk and cheese. In 1950s, five of us lived in a 2 bedroom weatherboard home with wood stove, copper boiler, ice chest, no A/C or TV or computers and outside dunny! Mainly men worked, apprentices were paid virtually nothing for first 2 years. If you wanted to find out anything you travelled to a town library. Yes house prices have doubled in recent years but this was driven by huge immigration intake and cutting interest rates to near zero to make it easier for Gen Z to borrow for a house loan. Interest rates to be cut to again and government policy hasn’t slowed immigration very much. Good luck!

GeorgeB
August 08, 2025

Totally agree with your chalk and cheese - we had a very similar experience in the 1960s when eight of us lived is a compact 3 bedroom home, no a/c, no computers, no internet, no phone , no international travel , no eating out because we couldn't afford any of it. Excessively low interest rates, excessively high immigration and no government housing are the main drivers of overblown housing demand and prices no matter what others may want to believe.

Maggie
August 07, 2025

Very interesting article thanks. At the tail end of the Boomer generation and as a single woman on lower wages than males, wanting to buy a home for myself I felt fortunate that as a female I was finally able to get a mortgage (at 17.5% variable rate with the then State Bankmof Vic) in 1989.
Not too long beforehand I believe a woman could get a mortgage only if there were a man involved, such as her husband or father. I'm so glad that has changed! However, for many women their wages to this day do not match the wages of males doing equal work and this has been completely overlooked in your article.

JoanG
August 07, 2025

Well said Maggie; and as for (shock, horror) two women (both in professional jobs) applying to "which bank?" for a home loan in the early 70s with no man involved, well "In your dreams, Ladies"...

OldbutSane
August 08, 2025

As a single female I never had any problem getting a home loan, credit card etc. Just had to wait 6 months for the home loan due to the credit squeeze.

Michael
August 07, 2025

Another metric is the effect of population growth on housing demand our the generations and the effect on house prices.

Geoff
August 07, 2025

The only way to compare which generation "had" it toughest is to run the comparison across a significant period of time, in retrospect - so really, the only generations you could reasonably make comparisons about are silent G and boomer G seeing the vast majority of their lives have been lived.

Anyone younger is still in the process of dealing with life and who knows, things may get better, or may get worse for any particular generation, on balance, over the course of their lifespan.

Younger generations can and should, by all means as part of the political process, agitate for improvements to their lot relative to older generations, but they'd be wise not to assume success in this endeavour and would be well served having a plan to deal with life as it is right now, not as they hope it will be in the future.

Old super hand
August 07, 2025

Being a baby Boomer I have lots of memories of how tough it was growing up, and how youngsters these days have it easy. When necessary I can draw on the Monty Python skit about the four millionaires who have increasingly bizarre accounts of how tough it was when they were growing up:
https://www.youtube.com/watch?v=ue7wM0QC5LE
The cost of housing is certainly a concern but real wages and living standards have increased over the decades. The quality and safety of cars also are quite different these days. I have unfond memories of drum brakes, vacuum driven wipers, and side vent windows providing climate comfort and demisting.




LandlessNDizzy
August 08, 2025

Real wages have stagnated leaving most working people with the buying power of the 1970s with 2020s exponentially higher living costs.

Cam
August 07, 2025

The housing doesn't recognise that historically only 1 parent worked. So with both now working the 14.1 multiple is 7.
The above could have a line for child care costs, another for HECS. Different metrics can skew the perception.
My grandparents' generation went through 2 world wars, the Spanish Flu (covid) and the Great Depression by age 30.

John
August 07, 2025

There is a dearth of discussion as to how the nature of the Australian economy has changed, particularly since the floating of the Australian dollar in 1983. There has been significant overseas investment in real estate, particularly in Sydney and Melbourne where poor planning by the respective State governments has resulted in a supply/demand anomaly which has resulted in significantly higher house prices. Sydney and Melbourne have also become more internationalised adding to the problem.
I’m happy to be corrected.

Trevor
August 07, 2025

The Centre For Independent Studies published an interesting program on this topic. Link attached.

https://www.cis.org.au/commentary/video/if-everything-was-working-out-for-everyone-it-would-be-a-miracle-marian-tupy-fraser-nelson/

 

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