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World Gold Council

World Gold Council strives to improve investor understanding of gold’s vital role as an asset class within an investment portfolio.

Using our broad knowledge and experience, we provide comprehensive insight on the value that gold can deliver to investors and the world at large. Our team of analysts deliver up to date, bespoke and complimentary research to help professional and individual investors, make an informed decision on how gold can complement other asset classes within a broad based portfolio. We provide data and insights that underpins gold’s importance and relevance as a responsible long-term investment that aims to help protect investors in both stable and uncertain times.

For more information, visit www.goldhub.com.

 

Latest sponsor articles

Gold’s role in portfolios amidst rising interest rate volatility

Volatility in interest rate expectations and elevated yields may amplify traditional portfolio risks. Gold has a low correlation to equities and bonds and can help improve the performance of portfolios.

How gold can help diversify your portfolio

As inflation is likely to remain stubbornly elevated, the correlation between bonds and equities could remain high, reducing diversification within portfolios. A gold allocation may help to better protect your investments.

What's driven the big rally in gold?

Gold reached multiple highs in March, closing the month above US$2,200/oz. Looking forward, central bank demand remains robust but gold remains sensitive towards bond yield volatility in the short term.

Why your portfolio should consider 5% gold

As bonds swoon and equities plateau, gold has reached Australian dollar all-time highs, thanks in part to rising geopolitical tensions. Is it too late to buy, or even increase, a gold allocation in a portfolio?

Investors need to look beyond bonds for safety

Australian investors have been allocating more to fixed income assets this year. Persistent inflation is a key risk for bonds, and that's where gold can play a diversifying role within an investment portfolio.

Inflation: A rare SMSF consideration

SMSF investors continue to face inflationary pressure not seen in decades, and it could influence investment performance if the potential effects are not considered. Here's how to inflation-proof your portfolio.

Sponsor White Papers

Gold Demand Trends Q2 2024

Global gold demand was up 4% y/y by the end of June, led by healthy OTC demand, record central bank purchases and improved ETF flows. In Australia, record gold prices, a strong AUD and economic pressures led to a 25% fall in gold consumption in Q2, though ETF investment remained stable.

The Super Retirement Approach

Most people recognise the importance of having superannuation, which makes them feel more secure about their future, but acknowledge that it should not be the only source of funding for a comfortable retirement.

Gold Demand Trends Q1 2024

Global gold demand was up 3% y/y, led by long and speculative investment from the OTC market, persistent central bank buying, and higher demand from Asian buyers. Australia was an outlier in the Asia region, recording its lowest quarter on record for gold consumption, though ETF holdings remained relatively stable.

Why gold in 2024? Safeguarding investment portfolios

With the soft-landing narrative on the ascendancy, optimism is high within capital markets today. But challenges are on the horizon. As such, we believe that investors should look closely at the portfolio benefits gold can bring.

Gold Demand Trends Full Year 2023

Another year of blistering central bank buying, together with resilient jewellery consumption, offset substantial annual ETF outflows. Sizable OTC investment was evident in gold’s price strength last year.

Gold Demand Trends Q2 2023

Latest Gold Demand Trends report shows gold continued to perform globally as central bank buying hit a first half record. Australian consumption fell 37% in Q2 as AUD gold prices hover at all-time high levels.

Gold mid-year outlook 2023: Between a soft and a hard place

Developed market central banks are nearing the end of their tightening cycles.1 For now, market consensus points to a mild contraction in the US in late 2023 and slow growth in developed markets.

The relevance of gold for Australian Self-Managed Super Funds

Gold, in Australian dollars, delivered positive returns in 2022 and this has continued so far in 2023. It has attracted attention: not only have global central banks continued to buy gold, but Australia’s sovereign wealth fund has also added gold to its portfolio.

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An important Foxtel announcement...

News Corp's plans to sell Foxtel are surprising in that streaming assets Kayo, Binge and Hubbl look likely to go with it. This and recent events in the US show the bind that legacy TV businesses find themselves in.

Welcome to Firstlinks Edition 575 with weekend update

A new study has found Australians far outlive people in other English-speaking countries. We live four years longer than the average American and two years more than the average Briton, and some of the reasons why may surprise you.

  • 29 August 2024

The challenges of building a portfolio from scratch

It surprises me how often individual investors and even seasoned financial professionals don’t know the basics of building an investment portfolio. Here is a guide to do just that, as well as the challenges involved.

Creating a bulletproof investment portfolio

Is it possible to build a portfolio that performs well in any economic environment? So-called 'All Weather' portfolios have become more prominent of late, and this looks at what these portfolios are and their pros and cons.

Welcome to Firstlinks Edition 578 with weekend update

The number of high-net-worth individuals in Australia has increased by almost 9% over the past year, and they now own $3.3 trillion in investable assets. A new report reveals how the wealthy are investing their money.

  • 19 September 2024

Why I'm a perma-bull on stocks

Investors overestimate the risk of owning stocks and underestimate the risk of not owning them. In the long run, shares crush other major asset classes, yet it’s one thing to understand this, it’s another to being able to execute on it.

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