Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Editorial Guidelines for Writers

  •      
  •   

Firstlinks focusses on content with enduring quality to assist investors to understand investment products, construct portfolios and allocate to assets. We prefer articles on long-term themes which will stand the test of time through investment cycles, written for a predominantly Australian audience.

Firstlinks does not report breaking news, executive appointments or short-term macro forecasts which are often little more than noise and guesswork. We are not short-term stock pickers, other than in the context of illustrating particular portfolio ideas, and we do not republish media releases.

Education not promotion

We want fresh ideas, quality journalism, well-researched opinions and accurate arguments. You are welcome to comment on existing articles or contribute an original piece. You should be an expert in your subject as we do not accept submissions from students or people promoting their own blog or services.

Contributions should not be written in highly technical language. Articles must be predominantly educational and not promoting or advertising a specific product. However, they may take a view on a type of structure, security or product which may have specific or general application, and examples are acceptable if we do not consider the context overly promotional.

Articles must be original content not widely published previously. We accept the content may already have appeared on the author’s own website and distributed to their own clients, but not in other commercial newsletters.

We are not trying to dumb down our content to the lowest common denominator, but articles must be interesting, relevant and understandable for readers who are not market professionals but are engaged in managing their investments.

What are our requirements?

Articles should be around 1,000 words, with a maximum of about 1,250. Longer pieces will be considered where the type of article demands it. Please write in Microsoft Word, without columns or complex formatting. Contributors should avoid footnotes, little-known acronyms, financial jargon, academic references or articles which are similar to other pieces already published on our website. Generally, contributions should target an Australian reader and be accurate for Australian law and regulations. Download our Style Guide here.

Contributors may hold securities or investments that they mention in their articles, but this should be acknowledged at the end of the article.

Firstlinks does not necessarily endorse or agree with the opinions or recommendations that we publish. The writer and their organisation will be listed on every article.

Articles may be edited for length and style.

Contributors warrant that their work is original, other than any acknowledgements in the text, and it does not defame anyone or breach copyright. Please see our Community Rules Policy on acceptable standards to avoid offensive or inappropriate material.

How do we thank you?

Firstlinks is a community of investors sharing ideas, and we offer an outlet for experienced writers to air their opinions. We do not pay for contributions. To encourage a wide readership and to ensure our independence, we do not charge readers a subscription fee nor collect product-related fees.

In addition to having their opinion reach a wide audience of engaged readers, we describe each author at the end of the article and provide a link to a business website.

Copyright remains with the author but Firstlinks and Morningstar have an unlimited right to republish, including selling the content. Any author who does not agree with this should not provide an article. To a limited extent but not systematically, articles may be reproduced elsewhere but Firstlinks must be attributed with first publication with the author and their company identified.

No personal financial advice

Articles may contain general financial product information, but Firstlinks is not authorised to provide personal financial advice. Firstlinks accepts no liability for any actions taken by contributors or readers as a result of material published on our web site or contained in the related newsletter. Readers should be aware that investments mentioned in any articles may not be suitable for them and may be subject to a variety of market risks. Firstlinks does not know the personal circumstances of its readers. 

Firstlinks is not attempting to influence the sale or purchase of any securities, and all readers should obtain personal independent financial advice.

 

banner

Most viewed in recent weeks

Simple maths says the AI investment boom ends badly

This AI cycle feels less like a revolution and more like a rerun. Just like fibre in 2000, shale in 2014, and cannabis in 2019, the technology or product is real but the capital cycle will be brutal. Investors beware.

Why we should follow Canada and cut migration

An explosion in low-skilled migration to Australia has depressed wages, killed productivity, and cut rental vacancy rates to near decades-lows. It’s time both sides of politics addressed the issue.

Are LICs licked?

LICs are continuing to struggle with large discounts and frustrated investors are wondering whether it’s worth holding onto them. This explains why the next 6-12 months will be make or break for many LICs.

Australian house price speculators: What were you thinking?

Australian housing’s 50-year boom was driven by falling rates and rising borrowing power — not rent or yield. With those drivers exhausted, future returns must reconcile with economic fundamentals. Are we ready?

Retirement income expectations hit new highs

Younger Australians think they’ll need $100k a year in retirement - nearly double what current retirees spend. Expectations are rising fast, but are they realistic or just another case of lifestyle inflation?

Welcome to Firstlinks Edition 627 with weekend update

This week, I got the news that my mother has dementia. It came shortly after my father received the same diagnosis. This is a meditation on getting old and my regrets in not getting my parents’ affairs in order sooner.

  • 4 September 2025

Latest Updates

Shares

Why the ASX may be more expensive than the US market

On every valuation metric, the US appears significantly more expensive than Australia. However, American companies are also much more profitable than ours, which means the ASX may be more overvalued than most think.

Economy

No one holds the government to account on spending

Government spending is out of control and there's little sign that Labor will curb it. We need enforceable rules on spending and an empowered budget office to ensure governments act responsibly with taxpayers money.

Retirement

Why a traditional retirement may be pushed back 25 years

The idea of stopping work during your sixties is a man-made concept from another age. In a world where many jobs are knowledge based and can be done from anywhere, it may no longer make much sense at all.

Shares

The quiet winners of AI competition

The tech giants are in a money-throwing contest to secure AI supremacy and may fall short of high investor expectations. The companies supplying this arms race could offer a more attractive way to play AI adoption.

Preparing for aged care

Whether for yourself or a family member, it’s never too early to start thinking about aged care. This looks at the best ways to plan ahead, as well as the changes coming to aged care from November 1 this year.

Infrastructure

Renewable energy investment: gloom or boom?

ESG investing has fallen out of favour with many investors, and Trump's anti-green policies haven't helped. Yet, renewables investment is still surging, which could prove a boon for infrastructure companies.

Investing

The enduring wisdom of John Bogle in five quotes

From buying the whole market to controlling emotions, John Bogle’s legendary advice reminds investors that patience, discipline, and low costs are the keys to investment success in any market environment.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.