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What is Firstlinks?


Firstlinks is a publishing service providing content written by financial market professionals with experience in wealth management, superannuation, banking, academia and financial advice.

Authors of articles in Firstlinks are investors and market practitioners with long careers in senior management positions. Firstlinks shares both their knowledge and their battle scars. Our community discusses ideas from an informed and impartial point of view, without pushing products or promoting services.

Firstlinks is supported by long-term sponsors and it does not accept one-off advertising or paid promotions. It was acquired by Morningstar Australasia in October 2019 to enable an expansion of its services and audience.

Firstlinks does not provide financial advice, and we do not know the personal or financial circumstances of any of our readers. We believe there is a strong need for investors to access quality financial writing, both to hear the different sides of any investment opportunity, and to improve their financial literacy. We provide strategies and guidance rather than trying to time the market, picking stocks or selecting next year’s star fund manager. In particular, we aim to inform investors about markets, regulations, structures and useful ideas.

Our target audience is ‘engaged investors’, particularly those who manage their own money, and financial market professionals.

Firstlinks operates with the following basic principles:

* Superannuation is an important part of every Australian’s long term savings plan and financial wellbeing.

* The aim of every investor should be financial independence and creating lifestyle options for later stages of their lives.

* We are not advocates for any specific type of superannuation fund, as the merits of various structures such as pooled super funds (commercial funds, industry funds, corporate funds) and self managed super funds depend on individual circumstances.

* We do not promote any particular form of holding securities (direct or managed funds, listed or unlisted, active or passive) as we believe they all hold a place.

* Financial advisers should play an important role in the savings, retirement, estate planning and protection strategies of the majority of Australians, especially as they approach retirement.

* There is no one correct investment strategy for anyone, and like any life skill, investors need to be as financially literate as possible to participate in their own investing.

* Investors should match their assets to their risk appetites, since the ability to cope mentally with volatile markets is as important as the financial performance.

Firstlinks focusses on investment strategies and ideas with a medium to long term market horizon. We encourage readers to take a ‘through the cycle’, risk-aware perspective. 

 

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Super changes, the Budget and 2021 versus 2022

Josh Frydenberg's third budget contained changes to superannuation and other rules but their effective date is expected to be 1 July 2022. Take care not to confuse them with changes due on 1 July 2021.

Noel's share winners and loser plus budget reality check

Among the share success stories is a poor personal experience as Telstra's service needs improving. Plus why the new budget announcements on downsizing and buying a home don't deserve the super hype.

Grantham interview on the coming day of reckoning

Jeremy Grantham has seen it all before, with bubbles every 15 years or so. The higher you go, the longer and greater the fall. You can have a high-priced asset or a high-yielding asset, but not both at the same time.

Whoyagonnacall? 10 unspoken risks buying off-the-plan

All new apartment buildings have defects, and inexperienced owners assume someone else will fix them. But developers and builders will not volunteer to spend time and money unless someone fights them. Part 1

Buffett says stock picking is too hard for most investors

Warren Buffett explained why he believes most investors should not pick stocks but simply own an S&P 500 index fund. "There's a lot more to picking stocks than figuring out what’s going to be a wonderful industry."

Should investors brace for uncomfortably high inflation?

The global recession came quickly and deeply but it has given way to a strong rebound. What are the lessons for investors, how should a portfolio change and what role will inflation play?

Latest Updates

Exchange traded products

ETFs are the Marvel of listed galaxies, even with star WAR

Until 2018, LICs and LITs dominated ETFs, much like the Star Wars franchise was the most lucrative in the world until Marvel came along. Now ETFs are double their rivals, just as Marvel conquered Star Wars.

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Four leading tech stocks now look cheap

There are few opportunities to buy tech heavyweights at attractive prices. In Morningstar’s view, four global leaders are trading at decent discounts to their fair values, indicating potential for upside.

Shares

Why copper prices are at all-time highs

Known as Dr Copper for the uncanny way its price anticipates future economic activity, copper has hit all-time highs. What are the forces at play and strategies to benefit from the electric metal’s strength?

Economy

Baby bust: will infertility shape Australia's future?

In 1961, Australian women had 3.5 children on average but by 2018, this figure stood at just 1.7. Falling fertility creates a shift in demographics and the ratio of retirees to working-age people.

SMSF strategies

The Ultimate SMSF EOFY Checklist 2021

The end of FY2021 means rules and regulations to check for members of public super funds and SMSFs. Take advantage of opportunities but also avoid a knock on the door. Here are 25 items to check.

Economy

How long will the bad inflation news last?

The answer to whether the US inflation increase will prove temporary or permanent depends on the rates of growth of the quantity of money. It needs to be brought down to about 0.3% a month, and that's a problem.

Economy

The ‘cosmic’ forces leading the US to Modern Monetary Theory

If the world’s largest economy adopted a true MMT framework, the investment implications would be enormous. Economic growth would be materially greater but inflation and interest rates would also be much higher.

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Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. Any general advice or ‘regulated financial advice’ under New Zealand law has been prepared by Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892) and/or Morningstar Research Ltd, subsidiaries of Morningstar, Inc, without reference to your objectives, financial situation or needs. For more information refer to our Financial Services Guide (AU) and Financial Advice Provider Disclosure Statement (NZ). You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.

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