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Home / White Papers 2025

Next Generation: Rewriting the rules of engagement

Fidelity
16 January 2025

Introduction

For the financial services industry at large, the evolving needs and behaviours of next-generation clients offer both challenges and opportunities.

Firms that can cater to these differences – through innovative products, engagement channels, personalised advisory services, and a deep understanding of the new investor mindset –will be well-positioned for growth in the years to come.

The need for support is being turbocharged by the great wealth transfer currently underway, along with greater financial engagement, information overload and increasing desire to seek financial advice earlier in life.

To help advisers unlock this exciting opportunity, Fidelity’s 2024 study takes a deep dive into the unique needs and preferences of this next wave of investors.

We spoke to more than 1,000 investors, spanning from 18-to-59-year-old investors to understand specific preferences and behaviours, to draw out some interesting comparisons, and uncover just how advisers can tailor their approach to meet the needs of the next generation of investors.

Our research highlighted some striking differences between the generations. As the next generation of investors becomes more informed and empowered, the role of the adviser is evolving.

The next generation is starting to rewrite the rules of engagement in the financial services industry.

Advisers who can demonstrate expertise in emerging investment vehicles, sustainable investing and digital engagement will be better positioned to serve this new generation of investors. And this is just the tip of the iceberg.

Indeed, it is an exciting time to be an adviser and we look forward to being on the journey with you. We trust you find these insights helpful.

Lauren Jackson
Head of Wholesale Sales
Fidelity International

Download the full paper

Fidelity International

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