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Fairfax and Nine together will not magically produce a great company. The business models of newspapers and free-to-air TV are compromised by giants in digital and media industries, and viewing habits have changed.
Australian media companies are being usurped by global distribution platforms as technological disruption takes hold. Advertising dollars will follow consumers, and investment portfolios need to adapt.
A survey of the financial news viewing habits of senior finance professionals shows online sources are the most popular, especially trade publications. Mainstream media has been sidelined as a principal source.