Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 666

Why strong returns matter as much as generosity

It’s that time of year again. June 30 is only weeks away, and for many Australians it brings the familiar mix of tax planning, investment decisions and, hopefully, some thought about charitable giving. I’ve written about this before for Firstlinks, and I make no apology for returning to it, as philanthropy benefits from repetition. The more people are reminded of the options available to them, the more likely they are to act.

Australian Philanthropic Services (APS) is a not-for-profit I founded more than a decade ago. Our APS Foundation is a public ancillary fund: a communal philanthropic structure in which individuals, families, and organisations can establish their own giving fund, typically within 24 hours and with an initial donation of $40,000 of more.

The mechanics of these structures are straightforward. You make a donation into your giving fund before June 30 and receive the tax deduction in this financial year (although if you prefer, the tax deduction can be spread over up to five years). The donated funds are pooled and invested by APS, with returns accumulating tax-free. You decide which eligible charities to support each year, giving you the space and time to make considered, thoughtful giving decisions.

I sometimes describe it to people as the superannuation model applied to giving. Just as many Australians pre-fund their retirement by contributing to super while they’re earning, structured giving allows you to pre-fund your philanthropy, claim the deduction when your income is highest, then support the causes you care about over time, alongside your children and grandchildren if that’s what you choose to do. The giving fund can be designed to last a lifetime, or many generations.

Why investment returns matter deeply to philanthropy

Giving is at its heart an altruistic endeavour, but I don’t think we speak enough about how the investment returns generated within philanthropic structures directly determine how much money flows to charities over time. A desire to give matters, as does returns.

APS Foundation’s General Portfolio, which I manage, has returned 10.1% per annum after fees since its inception in 2012, and is well diversified across the full investment spectrum. It distributes returns tax-free back to giving funds, compounding the capital available for charitable grants.

A giving fund that generates 10% per annum, distributes 4% to charity each year, and retains 6% for growth will roughly double in real terms over a decade. The charities supported in year 10 receive far more than those supported in year one. Strong returns benefit the investment portfolio and magnify the philanthropic impact for every year the fund operates. This is why, in my view, taking investment management seriously within a giving structure is key to its success.

This also speaks to an ongoing policy debate that is very much alive right now. The Government recently announced it would raise the minimum annual distribution rate for public ancillary funds from 4% to 6%. At APS, we understand the intention, but Treasury’s own modelling shows that higher distribution rates maximise short-term flows to charities at the expense of long-term giving, meaning funds run down faster, and the capital compounding effect is diminished. The 5% rate applied to private ancillary funds (also soon to increase to 6%) has long represented a balance between giving now and preserving capital for future generations. Eroding that balance through regulatory settings that prioritise the short term is, in my view, a mistake. The best way to deliver more to charities is to grow both the number of givers and the pools of capital they contribute to. Despite this change, private and public ancillary funds remain enormously effective options to magnify your giving.

A word on making the most of EOFY

June 30 is, for most Australians, primarily a tax deadline. But it is also one of the most useful prompts in the financial calendar for thinking about giving, and the ideal time to act on charitable intentions that might otherwise drift into "I'll get to it next year."

For those who have had a strong financial year, be it a business sale, a bonus, a capital gain, or simply a good run in their investment portfolio, June presents an opportunity to claim a tax deduction now and take your time to decide which charities to support. That combination of immediacy and flexibility is, in my view, one of the most underappreciated tools in the Australian financial landscape.

This matters particularly for people facing a one-off income spike. Marginal tax rates being what they are in Australia, a deduction taken in a high-income year is worth considerably more than the same deduction taken in an ordinary year. Structured giving allows you to lock in that deduction at the right moment, while the capital continues to be invested and grow tax-free inside the giving fund giving you time to make thoughtful granting decisions each year.

The bigger picture

Australia is in the midst of the largest intergenerational wealth transfer in its history - estimates put it at around $5.4 trillion over the coming decades. A growing number of Australians are asking not just how to transfer wealth to the next generation, but what kind of legacy they want to leave. I firmly believe that philanthropy can be a bigger part of that answer.

APS has more than 1,100 clients who donated over $242 million to charity last financial year and have committed more than $2.9 billion to charity held in structures they support. We see families establishing giving funds not just for tax efficiency, but to involve their children and grandchildren in decisions about charitable priorities. Some of the most meaningful conversations happening in family wealth planning right now are about shared values, purpose, and the kind of future people want to help build.

For anyone who has had a strong financial year and hasn’t yet thought about structured giving, now is the time to act.

 

Chris Cuffe is Portfolio Manager of the charitable trust Third Link Growth Fund and of the Australian Philanthropic Services Foundation General Portfolio. Chris is involved with many other groups as a director, chairman and investment professional. This article is general information and does not consider the circumstances of any person. The views expressed are his own and they are not personal financial advice.

 

  •   10 June 2026
  • 10
  •      
  •   
10 Comments
Kevin Robbie
June 11, 2026

Good question. From an APS point of view re charities supported - we are donor led, last year there were over 2,600 charities funded and donors can fund any one of more than 25,000 charities that have DGR1 status.

1
Kevin Robbie
June 12, 2026

Great article Chris.
And very interesting question Davo. One that I've pondered in my time as CEO of couple of not-for-profits and now as Head of APS Foundation. There really isn't a correct answer to the question of whether to receive funds immediately or smaller funding sustainably over time. It's ultimately about choices and motivation.
Whilst there is massive need we know that structured giving allows for sustained, strategic philanthropy, supporting clients to evaluate their giving choices and consider a longer time horizon.  Further, given that funds are invested, grow and benefit from a tax-free environment, over time, the pool of money dedicated to the community is larger than it would have been otherwise. 
Within the APS Foundation we find that over the course of a few years, clients give well above what they would have had they donated the full amount upfront, whilst still maintaining the corpus for the benefit of future community needs. 
We acknowledge that there are certain causes that require immediate funding, such as disaster relief and crisis services.  Again, we find that during such times of emergency, APS clients typically give more from their giving structures to support the rising community need.
Immediate giving is vital in crises, but long-term structures support systemic change, capacity building, and innovation.
 
Note also that APS doesn’t claim to know better. APS respects the deep expertise, leadership and specialist knowledge embedded in the for-purpose community, and we work collaboratively with our peers across the sector to grow giving in Australia.

4
wuji
June 13, 2026

As an APS giving fund holder: a slightly different way to respond to Davo's question is that, as a family we discuss twice yearly what causes are important for us to help. In this way we remain engaged in philanthropic thinking rather than a helicopter drop, we learn what priorities each other has and consider how much we can "top-up" each year (from a capability and a taxation perspective). I think these are good conversations for families to have.
Chris captured this in the second last paragraph and also Kevin alluded to it by saying "sustained".

IIRC Peter Singer's book concurs with Davo's point about larger contributions earlier before inflation does its damage at both the giving and receiving end**. Chris' investment work will hopefully continue to outpace inflation, here is a past performance ref: https://www.australianphilanthropicservices.com.au/aps-foundation-investment-performance/

** I may be mis-remembering this as its also a narrative for helping your kids buy their home earlier.

2
Mark Hayden
June 11, 2026

Great article, thanks Chris. It is a win-win now and in the future; ie for the giving person and for their family and for quality charities. I disagree that the 6% drawdown is a concern. It is non-indexed, so funds will last a very long time. Sequencing risk is, at these drawdown levels, totally eliminated under my Investment Model by holding a small portion in cash and enabling dividends to replenish that when needed.

2
Kevin Robbie
June 11, 2026

Very good question regarding what charities are supported. At Australian Philanthropic Services APS we are donor led, last year there were over 2,600 charities funded across a very wide variety of areas and donors can fund any one of more than 25,000 charities that have DGR1 status.

2
Davo
June 11, 2026

Not chucking rocks, just seeking to understand: why would someone do this (or indeed have their own PAF) rather than just make a straightforward bulk donation in year 1? Why drip-feed a charity rather than just hand it all over and let them deal with it as the best see fit?

I understand the notion of distributing the 4% and it goes on for ever and ever and the capital just grows - this is how we do our personal finances. But isn't the charity in the best position to know if this is the best thing for them versus some capital project?

1
Lyn
June 11, 2026

Davo, re last question, sometimes yes or no. As co-executor whole of estate to large charity, almost unbelievingly discovered it not much experience of such situation. I knew which decision best but suggested it seek own financial/legal advice to decide. This it did via firm doing pro-bono work for it, assigned a junior solicitor & who failed to keep appointment with me. Some assets sold on her direct instruction to estate solicitor (co-executor), result approx $100,000 tax on estate which would have broken the giver's heart. Pro-bono cost it more than if it paid for top financial advice. Something to be said for article if inexperience of financials exists in chosen charity, recent trouble ensuring correct ABN for donaton to a particular field in very big charity, so may not be as rare as we perceive but lets it get on with what charity does best.

2
Mark Hayden
June 13, 2026

Hi Davo - the answer is in Chris' article - "structured giving allows you to pre-fund your philanthropy, claim the deduction when your income is highest, then support the causes you care about over time, alongside your children and grandchildren". Plus "You decide which eligible charities to support each year, giving you the space and time to make considered, thoughtful giving decisions."

3
Kevin Robbie
June 12, 2026

Great article Chris.
And very interesting question Davo. One that I've pondered in my time as CEO of couple of not-for-profits and now as Head of APS Foundation. There really isn't a correct answer to the question of whether to receive funds immediately or smaller funding sustainably over time. It's ultimately about choices and motivation.
Whilst there is massive need we know that structured giving allows for sustained, strategic philanthropy, supporting clients to evaluate their giving choices and consider a longer time horizon.  Further, given that funds are invested, grow and benefit from a tax-free environment, over time, the pool of money dedicated to the community is larger than it would have been otherwise. 
Within the APS Foundation we find that over the course of a few years, clients give well above what they would have had they donated the full amount upfront, whilst still maintaining the corpus for the benefit of future community needs. 
We acknowledge that there are certain causes that require immediate funding, such as disaster relief and crisis services.  Again, we find that during such times of emergency, APS clients typically give more from their giving structures to support the rising community need.
Immediate giving is vital in crises, but long-term structures support systemic change, capacity building, and innovation.
 
Note also that APS doesn’t claim to know better. APS respects the deep expertise, leadership and specialist knowledge embedded in the for-purpose community, and we work collaboratively with our peers across the sector to grow giving in Australia.

 

Leave a Comment:

RELATED ARTICLES

Two of the best-kept secrets for the EOFY

Maximising the impact of charitable giving

Structured giving's new moment

banner

Most viewed in recent weeks

Testamentary trusts post-budget: Estate planning, tax reform and the ‘death tax’ debate

Proposed Budget changes to taxation are casting new uncertainty over testamentary trusts, prompting closer scrutiny of estate planning structures and the real implications of reforms still taking shape.

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

The strange effect of the 30% minimum capital gains tax

The 30% minimum tax on capital gains sits at the heart of the budget's proposed reforms. Yet the mechanics reveal anomalies that introduce unexpected distortions that raise questions about its design.

Meg on SMSFs: The CGT changes don’t impact super but what about Div 296 tax decisions?

New CGT rules could tip the scales in the super vs non-super debate. For those facing the Division 296 tax, the case for withdrawing has gotten more complex. A "comparison rate" tool may help assess decisions.

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning.

Ranking three common retirement strategies

The defining challenge of retirement isn't just about building wealth, it's about converting your lifetime savings into sustainable income. A holistic understanding of different strategies can improve long-term outcomes.

Latest Updates

Planning

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning.

Lithium's latest drop and what it means for ASX investors

Lithium's latest sell-off has punished ASX miners as prices remain hostage to shifting expectations. The key challenge is navigating a market prone to extreme volatility despite a strong case for the long-term demand outlook.

Investment strategies

CGT reform and fund turnover: who really feels the impact?

The implications of CGT reform are far and wide. As the 50% discount gives way to inflation indexation, turnover and return profiles may become critical drivers of after-tax performance. Some strategies face a far greater hit.

Superannuation

Super was built for a very different Australia

Our retirement system was built around assumptions that no longer hold. Lower homeownership, longer lifespans and changing expectations are exposing cracks that policymakers and super funds need to address.

Retirement

Retirement in reality - 4 months in

Many people spend years planning financially for retirement but little time preparing for what comes next. Four months in, here are the surprising lessons I've learnt on finding purpose, social connection and healthy habits.

Investment strategies

After the Budget, Australia needs its own definition of quality

As tax reforms reshape investment incentives, investors should rethink what quality investing means in the uniquely concentrated Australian market, where traditional frameworks may not translate as effectively.

Datacenters are the new shale oil

Why are tech giants pouring billions into datacentres when the economics look questionable? The most dangerous words in investing may be: "everyone else is doing it". Today's AI boom has striking parallels with the shale bust.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.