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Home / Author: Rose Herceg

Rose Herceg

Retire ‘retirement’: how brands misunderstand ageing

Over 50s make up 27% of Australia’s population and hold 50% of private wealth. Yet only 2% of marketing briefs focus on targeting this audience, which is active, ambitious, purposeful and diverse.

Latest Updates

Should your equity manager hold lots of cash?

An investment with any fund manager should be part of an asset allocation decision, but what happens when your equity manager decides to do a major switch to cash? It messes up your plan.

Superannuation

The moral hazard of a national super fund

If billions of dollars of retirement savings were lost by a government agency in a national super scheme, the cost and risk would be passed back to the government and ‘caveat emptor’ would be history.

Investment strategies

Dispelling the disruption myth

We tend to call any change a 'disruption', but the vast majority of so-called disruptive technologies are variations on a theme. Many innovations are really high-risk, low-probability investments.

Compliance

Watch your SMSF’s annual return this year

The best way to preserve your SMSF’s favoured status is to make sure the fund’s annual return reaches the ATO on time. There are new rules this year that every SMSF trustee should know.

SMSF strategies

SMSFs have major role but not for everyone

Arguments between segments of the super industry do not foster public confidence. SMSFs are suitable for many who seek control of their own financial destiny, but it's not a competition. 

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