Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 413

Portfolio composition and what you find under the bonnet

As many economies have bounced back from the worst of the pandemic, concerns about central banks, the rate of money printing and inflation have returned. Since late 2020, markets have responded to the arrival of better times by selling off bonds and bond-like equities. The stocks that benefited most from lower discount rates, have fallen. The most speculative, Covid-bolstered, technological and crowded end of the market have been hit the hardest.

Against this backdrop, many investors are considering how to position their portfolio for the post-pandemic world.

Focus on structural changes but watch definitions

Although we are bottom-up investors, we look to the powerful structural themes that support the underlying businesses we have invested in, such as the growing middle class, rising consumption, an ageing population, better healthcare and technological disruption.

This can be seen in the concentrated sector breakdown of our Asia Pacific portfolio, where the largest exposure is to consumer companies, with Consumer Staples and Consumer Discretionary businesses amounting to 25% of the portfolio according to MSCI’s categorisation.

However, these categories don’t tell the whole story. Investors need to look ‘under the bonnet’ of their portfolio to truly understand the themes that are driving returns. The sectors to which their portfolio holdings ‘look through’ may in reality tell a different story.

In our view, for example, Techtronic Industries, Shanghai International Airport (SIA) and Jardine Matheson are consumer-driven companies, even though MSCI classifies them as Industrials.

Home Depot accounts for 50% of Techtronic’s sales, while Chinese tourism (both domestic and international) should give SIA a strong tailwind. Although Jardine Matheson is a conglomerate, its two largest businesses (Jardine Cycle & Carriage and Dairy Farm) are both consumer businesses. We would additionally consider Voltas, the Indian air-conditioning manufacturer, to be another consumer business, although MSCI categorises it as another Industrial company. If you add all of that together, consumer companies more broadly account for 35% of our portfolio.

This is no accident. We see the growing middle class in India and China as one of the most important thematics. Thanks to these regions’ favourable demographics, companies with dominant consumer franchises can offer good growth potential over the long-term.

Incorrect perception of technology

Looking at technology, according to MSCI, Information Technology (IT) accounts for just 25% of our portfolio. However, Naver, Tencent and Seek are all categorised as Communications Services businesses, even though we see them as IT companies. But even that is not specific enough: all three are broad IT-platform businesses.

What really drives them is again the rising wealth of Asian consumers and the growing middle class. JD.com is already categorised by MSCI as a Consumer Discretionary business, which rather proves the point, in our view. Putting all of that together, IT accounts more correctly for around 35% of the portfolio.

We segregate IT exposure into three segments: IT platforms, hard-tech, and IT services companies. Hard-tech companies manufacture and supply the global multi-nationals with components and services and includes Taiwan Semiconductor (TSMC), Mediatek, Largan and Advantech.

Together, the IT services companies amount to about 10% of the portfolio. These Indian-based multi-national companies (MNCs) are, quite simply, digitising the world, and COVID has given them multiple additional tailwinds. We believe they are collectively very high-quality companies, with high returns, strong cash flow and typically net cash balance sheets. We own Tata Consultancy Services (TCS), Tech Mahindra and Cognizant in this sector.

The other major sector exposure is to financials. The main exposure is to the Indian private banks where we see plenty of growth runway for these high return-on-equity (ROE) compounding businesses. Though the news from India has latterly been dire in human terms, businesses appear to have mostly endured.

Outside of these three broad sectors, other company holdings are individually attractive, such as Fanuc (the Japanese manufacturer of robots), Indocement in Indonesia and Central Pattana (the shopping centre owner in Thailand). Fanuc’s biggest source of growth has been China, with the business in particular benefiting from a recovery in the capital investment cycle in IT (particularly smartphones) and autos.

Understand company dynamics, not broad sector definitions

Ultimately, we think about portfolio construction on a company-by-company basis. We are benchmark agnostic and do not look at over- or under-weighting sectors or even countries. But sector classifications by the major index providers do not always tell the whole story. We believe we are better off holding firm to our bottom-up investment philosophy, and being clear on the growth drivers that underpin the companies we own.

 

Richard Jones is a Lead Manager, Asia-Pacific Equities at FSSA Investment Managers, based in Hong Kong. FSSA is part of First Sentier Investors, which is a sponsor of Firstlinks. This article is intended for general information only. Any stock mentioned does not constitute any offer or inducement to enter into any investment activity.

For more articles and papers from First Sentier Investors, please click here.

 

  •   23 June 2021
  • 1
  •      
  •   

RELATED ARTICLES

Portfolio construction in the real world

How factor investing can help drive better returns

Five steps to become a better investor

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Why it’s time to ditch the retirement journey

Retirement isn’t a clean financial arc. Income shocks, health costs and family pressures hit at random, exposing the limits of age-based planning and the myth of a predictable “retirement journey".

Latest Updates

Weekly Editorial

Welcome to Firstlinks Edition 639

Thank you for the hundreds of responses to our Reader Survey and to maximise the sample size, we’re leaving it open until this Sunday. Here is an overview of the results so far.

  • 27 November 2025
  • 1
Investment strategies

Where to hide in the ‘everything bubble’

It might not be quite an ‘everything bubble’ but there’s froth in many assets, not just US stocks, right now. It might be time to stress test your portfolio and consider assets that could offer you shelter if trouble is coming.

Investment strategies

The ultimate investing hack: dividend growth stocks

Investors often fall prey to ‘amygdala hijacks,’ letting emotion trump reason. By focusing on dividend-growth with stocks instead of volatile prices, you can steady your mindset and let compounding do the work. 

Investment strategies

CBA or global banks?

CBA’s recent pullback highlights single-stock risk. Global banks trade at lower P/Es with rising earnings and dividends, offering investors both income potential and long-term value beyond the local market.

Investment strategies

Global dividends rising, but Australia lags

Global dividend growth surged in the third quarter, with median growth of almost 6%. Australia was a notable exception as dividends fell, thanks to flagging mining company payouts.

Economy

I called inflation's rise and fall and here's what's next

In 2020, I warned that surging US money supply growth would spark inflation. By early 2023, I said US money supply was dropping dramatically and that meant inflation would decline. Here's what happens next.

Superannuation

Are excessive super funds giving Australia “Dutch Disease”?

The irony is profound: a system designed to secure Australians’ futures may be systematically dismantling the economic diversity necessary for long-term prosperity.

Investment strategies

Could your children pass the inheritance ‘stress test’?

You devote years of your life working, saving and investing, striving to build a legacy that will outlive you. Before any wealth moves to the next generation, here are six questions every parent should ask themselves.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.