Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 413

Portfolio composition and what you find under the bonnet

As many economies have bounced back from the worst of the pandemic, concerns about central banks, the rate of money printing and inflation have returned. Since late 2020, markets have responded to the arrival of better times by selling off bonds and bond-like equities. The stocks that benefited most from lower discount rates, have fallen. The most speculative, Covid-bolstered, technological and crowded end of the market have been hit the hardest.

Against this backdrop, many investors are considering how to position their portfolio for the post-pandemic world.

Focus on structural changes but watch definitions

Although we are bottom-up investors, we look to the powerful structural themes that support the underlying businesses we have invested in, such as the growing middle class, rising consumption, an ageing population, better healthcare and technological disruption.

This can be seen in the concentrated sector breakdown of our Asia Pacific portfolio, where the largest exposure is to consumer companies, with Consumer Staples and Consumer Discretionary businesses amounting to 25% of the portfolio according to MSCI’s categorisation.

However, these categories don’t tell the whole story. Investors need to look ‘under the bonnet’ of their portfolio to truly understand the themes that are driving returns. The sectors to which their portfolio holdings ‘look through’ may in reality tell a different story.

In our view, for example, Techtronic Industries, Shanghai International Airport (SIA) and Jardine Matheson are consumer-driven companies, even though MSCI classifies them as Industrials.

Home Depot accounts for 50% of Techtronic’s sales, while Chinese tourism (both domestic and international) should give SIA a strong tailwind. Although Jardine Matheson is a conglomerate, its two largest businesses (Jardine Cycle & Carriage and Dairy Farm) are both consumer businesses. We would additionally consider Voltas, the Indian air-conditioning manufacturer, to be another consumer business, although MSCI categorises it as another Industrial company. If you add all of that together, consumer companies more broadly account for 35% of our portfolio.

This is no accident. We see the growing middle class in India and China as one of the most important thematics. Thanks to these regions’ favourable demographics, companies with dominant consumer franchises can offer good growth potential over the long-term.

Incorrect perception of technology

Looking at technology, according to MSCI, Information Technology (IT) accounts for just 25% of our portfolio. However, Naver, Tencent and Seek are all categorised as Communications Services businesses, even though we see them as IT companies. But even that is not specific enough: all three are broad IT-platform businesses.

What really drives them is again the rising wealth of Asian consumers and the growing middle class. JD.com is already categorised by MSCI as a Consumer Discretionary business, which rather proves the point, in our view. Putting all of that together, IT accounts more correctly for around 35% of the portfolio.

We segregate IT exposure into three segments: IT platforms, hard-tech, and IT services companies. Hard-tech companies manufacture and supply the global multi-nationals with components and services and includes Taiwan Semiconductor (TSMC), Mediatek, Largan and Advantech.

Together, the IT services companies amount to about 10% of the portfolio. These Indian-based multi-national companies (MNCs) are, quite simply, digitising the world, and COVID has given them multiple additional tailwinds. We believe they are collectively very high-quality companies, with high returns, strong cash flow and typically net cash balance sheets. We own Tata Consultancy Services (TCS), Tech Mahindra and Cognizant in this sector.

The other major sector exposure is to financials. The main exposure is to the Indian private banks where we see plenty of growth runway for these high return-on-equity (ROE) compounding businesses. Though the news from India has latterly been dire in human terms, businesses appear to have mostly endured.

Outside of these three broad sectors, other company holdings are individually attractive, such as Fanuc (the Japanese manufacturer of robots), Indocement in Indonesia and Central Pattana (the shopping centre owner in Thailand). Fanuc’s biggest source of growth has been China, with the business in particular benefiting from a recovery in the capital investment cycle in IT (particularly smartphones) and autos.

Understand company dynamics, not broad sector definitions

Ultimately, we think about portfolio construction on a company-by-company basis. We are benchmark agnostic and do not look at over- or under-weighting sectors or even countries. But sector classifications by the major index providers do not always tell the whole story. We believe we are better off holding firm to our bottom-up investment philosophy, and being clear on the growth drivers that underpin the companies we own.

 

Richard Jones is a Lead Manager, Asia-Pacific Equities at FSSA Investment Managers, based in Hong Kong. FSSA is part of First Sentier Investors, which is a sponsor of Firstlinks. This article is intended for general information only. Any stock mentioned does not constitute any offer or inducement to enter into any investment activity.

For more articles and papers from First Sentier Investors, please click here.

 

RELATED ARTICLES

Portfolio construction in the real world

How factor investing can help drive better returns

Five steps to become a better investor

banner

Most viewed in recent weeks

Which generation had it toughest?

Each generation believes its economic challenges were uniquely tough - but what does the data say? A closer look reveals a more nuanced, complex story behind the generational hardship debate. 

100 Aussies: seven charts on who earns, pays, and owns

The Labor government is talking up tax reform to lift Australia’s ailing economic growth. Before any changes are made, it’s important to know who pays tax, who owns assets, and how much people have in their super for retirement.

The best way to get rich and retire early

This goes through the different options including shares, property and business ownership and declares a winner, as well as outlining the mindset needed to earn enough to never have to work again.

A perfect storm for housing affordability in Australia

Everyone has a theory as to why housing in Australia is so expensive. There are a lot of different factors at play, from skewed migration patterns to banking trends and housing's status as a national obsession.

Chinese steel - building a Sydney Harbour Bridge every 10 minutes

China's steel production, equivalent to building one Sydney Harbour Bridge every 10 minutes, has driven Australia's economic growth. With China's slowdown, what does this mean for Australia's economy and investments?

Supercharging the ‘4% rule’ to ensure a richer retirement

The creator of the 4% rule for retirement withdrawals, Bill Bengen, has written a new book outlining fresh strategies to outlive your money, including holding fewer stocks in early retirement before increasing allocations.

Latest Updates

Economy

The ‘priced out generation’ and what they should do about it

A fiery interview on housing exposed deep generational divides, sparking youth outrage and political backlash. As homeownership drifts out of reach, young Australians face a choice: fight the system - or redefine success.

Taxation

Maybe it’s time to consider taxing the family home

Australia could unlock smarter investment and greater equity by reforming housing tax concessions. Rethinking exemptions on the family home could benefit most Australians, especially renters and owners of modest homes.

Superannuation

Meg on SMSFs: Ageing and its financial challenges

Ageing SMSF members can face issues funding their pension income as cash reserves dwindle. Potential solutions include involving adult children in contributions to secure future financial stability.

Economy

US earnings season was almost too good to be true

The second quarter US earnings season has wrapped up, with a record 82% of S&P 500 firms beating earnings estimates. As tailwinds fade, Q3 may reveal whether AI momentum can offset rising economic headwinds. 

Gold

Does gold still deserve a place in a diversified portfolio?

9,000 years and no devaluations later, gold is the world’s most enduring store of value. It remains attractive as the value of several paper currencies, including the US dollar, are threatened by deficits and rising debt.

Shares

Checking in on the equity market's silent engine

Consumer spending directly impacts corporate earnings, sector performance and market sentiment. The latest data from different economies uncover risks and pockets of opportunity for investors.

Fixed interest

6 key themes driving bond markets

The Fed could soon be prompted to join other central banks in cutting interest rates. This would have ripple effects across global fixed income markets and provide an especially attractive backdrop for emerging market bonds.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.