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Why strong returns matter as much as generosity

It’s that time of year again. June 30 is only weeks away, and for many Australians it brings the familiar mix of tax planning, investment decisions and, hopefully, some thought about charitable giving. I’ve written about this before for Firstlinks, and I make no apology for returning to it, as philanthropy benefits from repetition. The more people are reminded of the options available to them, the more likely they are to act.

Australian Philanthropic Services (APS) is a not-for-profit I founded more than a decade ago. Our APS Foundation is a public ancillary fund: a communal philanthropic structure in which individuals, families, and organisations can establish their own giving fund, typically within 24 hours and with an initial donation of $40,000 of more.

The mechanics of these structures are straightforward. You make a donation into your giving fund before June 30 and receive the tax deduction in this financial year (although if you prefer, the tax deduction can be spread over up to five years). The donated funds are pooled and invested by APS, with returns accumulating tax-free. You decide which eligible charities to support each year, giving you the space and time to make considered, thoughtful giving decisions.

I sometimes describe it to people as the superannuation model applied to giving. Just as many Australians pre-fund their retirement by contributing to super while they’re earning, structured giving allows you to pre-fund your philanthropy, claim the deduction when your income is highest, then support the causes you care about over time, alongside your children and grandchildren if that’s what you choose to do. The giving fund can be designed to last a lifetime, or many generations.

Why investment returns matter deeply to philanthropy

Giving is at its heart an altruistic endeavour, but I don’t think we speak enough about how the investment returns generated within philanthropic structures directly determine how much money flows to charities over time. A desire to give matters, as does returns.

APS Foundation’s General Portfolio, which I manage, has returned 10.1% per annum after fees since its inception in 2012, and is well diversified across the full investment spectrum. It distributes returns tax-free back to giving funds, compounding the capital available for charitable grants.

A giving fund that generates 10% per annum, distributes 4% to charity each year, and retains 6% for growth will roughly double in real terms over a decade. The charities supported in year 10 receive far more than those supported in year one. Strong returns benefit the investment portfolio and magnify the philanthropic impact for every year the fund operates. This is why, in my view, taking investment management seriously within a giving structure is key to its success.

This also speaks to an ongoing policy debate that is very much alive right now. The Government recently announced it would raise the minimum annual distribution rate for public ancillary funds from 4% to 6%. At APS, we understand the intention, but Treasury’s own modelling shows that higher distribution rates maximise short-term flows to charities at the expense of long-term giving, meaning funds run down faster, and the capital compounding effect is diminished. The 5% rate applied to private ancillary funds (also soon to increase to 6%) has long represented a balance between giving now and preserving capital for future generations. Eroding that balance through regulatory settings that prioritise the short term is, in my view, a mistake. The best way to deliver more to charities is to grow both the number of givers and the pools of capital they contribute to. Despite this change, private and public ancillary funds remain enormously effective options to magnify your giving.

A word on making the most of EOFY

June 30 is, for most Australians, primarily a tax deadline. But it is also one of the most useful prompts in the financial calendar for thinking about giving, and the ideal time to act on charitable intentions that might otherwise drift into "I'll get to it next year."

For those who have had a strong financial year, be it a business sale, a bonus, a capital gain, or simply a good run in their investment portfolio, June presents an opportunity to claim a tax deduction now and take your time to decide which charities to support. That combination of immediacy and flexibility is, in my view, one of the most underappreciated tools in the Australian financial landscape.

This matters particularly for people facing a one-off income spike. Marginal tax rates being what they are in Australia, a deduction taken in a high-income year is worth considerably more than the same deduction taken in an ordinary year. Structured giving allows you to lock in that deduction at the right moment, while the capital continues to be invested and grow tax-free inside the giving fund giving you time to make thoughtful granting decisions each year.

The bigger picture

Australia is in the midst of the largest intergenerational wealth transfer in its history - estimates put it at around $5.4 trillion over the coming decades. A growing number of Australians are asking not just how to transfer wealth to the next generation, but what kind of legacy they want to leave. I firmly believe that philanthropy can be a bigger part of that answer.

APS has more than 1,100 clients who donated over $242 million to charity last financial year and have committed more than $2.9 billion to charity held in structures they support. We see families establishing giving funds not just for tax efficiency, but to involve their children and grandchildren in decisions about charitable priorities. Some of the most meaningful conversations happening in family wealth planning right now are about shared values, purpose, and the kind of future people want to help build.

For anyone who has had a strong financial year and hasn’t yet thought about structured giving, now is the time to act.

 

Chris Cuffe is Portfolio Manager of the charitable trust Third Link Growth Fund and of the Australian Philanthropic Services Foundation General Portfolio. Chris is involved with many other groups as a director, chairman and investment professional. This article is general information and does not consider the circumstances of any person. The views expressed are his own and they are not personal financial advice.

  •   10 June 2026
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7 Comments
Kevin Robbie
June 11, 2026

Good question. From an APS point of view re charities supported - we are donor led, last year there were over 2,600 charities funded and donors can fund any one of more than 25,000 charities that have DGR1 status.

Davo
June 11, 2026

Not chucking rocks, just seeking to understand: why would someone do this (or indeed have their own PAF) rather than just make a straightforward bulk donation in year 1? Why drip-feed a charity rather than just hand it all over and let them deal with it as the best see fit?

I understand the notion of distributing the 4% and it goes on for ever and ever and the capital just grows - this is how we do our personal finances. But isn't the charity in the best position to know if this is the best thing for them versus some capital project?

1
Lyn
June 11, 2026

Davo, re last question, sometimes yes or no. As co-executor whole of estate to large charity, almost unbelievingly discovered it not much experience of such situation. I knew which decision best but suggested it seek own financial/legal advice to decide. This it did via firm doing pro-bono work for it, assigned a junior solicitor & who failed to keep appointment with me. Some assets sold on her direct instruction to estate solicitor (co-executor), result approx $100,000 tax on estate which would have broken the giver's heart. Pro-bono cost it more than if it paid for top financial advice. Something to be said for article if inexperience of financials exists in chosen charity, recent trouble ensuring correct ABN for donaton to a particular field in very big charity, so may not be as rare as we perceive but lets it get on with what charity does best.

Mark Hayden
June 11, 2026

Great article, thanks Chris. It is a win-win now and in the future; ie for the giving person and for their family and for quality charities. I disagree that the 6% drawdown is a concern. It is non-indexed, so funds will last a very long time. Sequencing risk is, at these drawdown levels, totally eliminated under my Investment Model by holding a small portion in cash and enabling dividends to replenish that when needed.

1
Kevin Robbie
June 11, 2026

Very good question regarding what charities are supported. At Australian Philanthropic Services APS we are donor led, last year there were over 2,600 charities funded across a very wide variety of areas and donors can fund any one of more than 25,000 charities that have DGR1 status.

Kevin Robbie
June 12, 2026

Great article Chris.
And very interesting question Davo. One that I've pondered in my time as CEO of couple of not-for-profits and now as Head of APS Foundation. There really isn't a correct answer to the question of whether to receive funds immediately or smaller funding sustainably over time. It's ultimately about choices and motivation.
Whilst there is massive need we know that structured giving allows for sustained, strategic philanthropy, supporting clients to evaluate their giving choices and consider a longer time horizon.  Further, given that funds are invested, grow and benefit from a tax-free environment, over time, the pool of money dedicated to the community is larger than it would have been otherwise. 
Within the APS Foundation we find that over the course of a few years, clients give well above what they would have had they donated the full amount upfront, whilst still maintaining the corpus for the benefit of future community needs. 
We acknowledge that there are certain causes that require immediate funding, such as disaster relief and crisis services.  Again, we find that during such times of emergency, APS clients typically give more from their giving structures to support the rising community need.
Immediate giving is vital in crises, but long-term structures support systemic change, capacity building, and innovation.
 
Note also that APS doesn’t claim to know better. APS respects the deep expertise, leadership and specialist knowledge embedded in the for-purpose community, and we work collaboratively with our peers across the sector to grow giving in Australia.

 

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