Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 675

Can you ride the AI bubble without overpaying?

The trillion-dollar gamble

Every market cycle has its defining narrative. In the late 1990s it was the internet. Before the Global Financial Crisis, it was structured credit. Today, it is artificial intelligence.

The challenge for investors is that the most dangerous investment bubbles are rarely built on fiction. They are usually built on powerful truths taken to excess. The internet transformed the global economy; credit expanded growth and consumption. Artificial intelligence will almost certainly reshape productivity, business models and economic output.

The question is not whether AI matters; it clearly does. The question is whether markets have become too optimistic about the returns that will ultimately flow from the enormous capital being deployed.

There are reasons for caution.

A familiar warning signal

Historically, major market peaks have often been characterised by a shift from companies buying-back their own shares to issuing new equity. When management teams decide it is attractive to sell stock to investors rather than repurchase it, it can be a powerful signal that valuations have become stretched. We saw this during the technology boom of 1999 and 2000 and again during parts of the post-pandemic investment frenzy. There are now early signs that this pattern is beginning to re-emerge among some of the largest technology companies.

At the same time, the scale of investment flowing into AI infrastructure is extraordinary. What began as hundreds of billions of dollars of annual spending is rapidly moving towards a potential trillion-dollar run rate. Technology companies are caught in a strategic arms race. Underinvest and risk irrelevance; overinvest and risk destroying shareholder value.

No executive wants to be remembered as the leader who missed the most important technological shift of a generation. Yet investors should not assume every dollar committed to data centres, semiconductor capacity and energy infrastructure will ultimately earn acceptable returns.

This is the critical distinction often lost in today's market enthusiasm. AI can be transformative for the economy while still producing disappointing outcomes for investors who pay too much for exposure.

Beyond Silicon Valley

The AI investment cycle is also far broader than many appreciate. Most attention remains focused on software businesses and semiconductor manufacturers, but the beneficiaries extend throughout the economy. Building the next generation of AI infrastructure requires enormous quantities of steel, copper, power generation, electricity networks and construction capacity.

The winners are not confined to Silicon Valley. They include industrial companies, commodity producers, infrastructure owners and energy providers across public and private markets.

To put this in perspective, the Sydney Harbour Bridge contains approximately 52,800 tonnes of steel and a one-gigawatt data centre contains over 200,000 tonnes of steel, Anthropic alone recently announced it was interested in 1.4 gigawatts of data centre capacity in Australia.

Risks extend into the broader economy

The opportunity is significant, but so is the risk.

The interconnected nature of this investment theme means a disappointment in the AI cycle could reverberate well beyond technology stocks. If returns fail to justify the unprecedented capital expenditure currently underway, the consequences could be felt across infrastructure, private markets, industrials, energy and credit. Investors increasingly view AI as a technology story. In reality, it has become an economy-wide investment phenomenon.

Importantly, this does not mean the broader economy is approaching recession. The United States remains remarkably resilient. AI investment is supporting employment, construction activity and productivity growth. Labour markets remain strong, and inflation pressures remain persistent. In such an environment, central banks have little reason to aggressively cut interest rates. A healthy economy and a vulnerable share market are not mutually exclusive outcomes.

Indeed, one of the more plausible scenarios for investors is that economic growth remains reasonably strong while equity valuations come under pressure. Markets and economies do not always move together. The real economy may continue benefiting from AI-driven productivity gains even as investors reassess the prices they are willing to pay for future earnings.

The difficulty of diversification

Adding to the challenge is the declining effectiveness of traditional diversification. Correlations between asset classes have become less stable, making portfolio construction increasingly difficult. Government bonds have not always provided the protection investors once expected, while alternative assets face capacity constraints and accessibility challenges. The old playbook of simply allocating across shares and bonds may no longer offer the same level of resilience.

For Australian investors, the backdrop is even more complex. Domestic growth is slowing, household budgets remain under pressure and fiscal flexibility is increasingly constrained. Meanwhile, global divergence is widening. The United States continues to outperform, Europe remains sluggish and China faces deep structural challenges.

The lesson investors keep forgetting 

Against this backdrop, investors should resist the temptation to choose between blind optimism and outright pessimism. The AI revolution is real. The productivity gains could be profound. But every great technological transformation attracts excessive capital at some stage of the cycle.

The lesson from history is not that innovation fails. It is that investors often overpay for it.

The winners over the next decade will not be those who ignore artificial intelligence, nor those who chase every AI-related investment. They will be those who recognise that extraordinary opportunities and extraordinary risks often emerge together. The future may be bright, but even the brightest future can become overpriced.

 

Michael Turner is a Director, Principal, and Investment Advisor at Hamilton Wealth Partners. This article contains general financial information only. It has been prepared without taking into account your personal objectives, financial situation or particular needs.

 

  •   12 August 2026
  • 1
  •      
  •   

RELATED ARTICLES

Datacenters are the new shale oil

Simple maths says the AI investment boom ends badly

Have AI’s four horsemen arrived?

banner

Most viewed in recent weeks

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

The investment that sidesteps the new tax traps

Tax rules have changed, but many investors are still using yesterday’s strategies. Insurance bonds may offer advantages for those seeking greater control, tax efficiency and certainty about their wealth.

Testamentary trusts have secured the CGT exemption

Treasury’s latest CGT reform draft delivers a win for testamentary trusts and deceased estates, exempting estate-derived gains from the 30% floor. However, questions on death and divorce rollovers remain unresolved.

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

Welcome to Firstlinks Edition 674 with weekend update

What begins as appetite, grows into excess and ultimately ends in spectacle. Millions of investors just discovered this the hard way.

  • 6 August 2026

Latest Updates

SMSF strategies

Red flags to watch out for when considering an SMSF

Thinking about an SMSF? Before you sign anything, learn how to spot the difference between genuine advice and a sales pitch, understand the real costs, and avoid the compliance mistakes that attract ATO attention.

Shares

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

Investment strategies

Making a case for the 40 year mortgage

The housing debate tends to focus on prices, interest rates and deposits. Yet an overlooked feature of the mortgage itself could help buyers enter the market sooner without abandoning prudent lending standards.

Investment strategies

The market paid for change, not comfort

Reporting season has delivered a clear message: the market is no longer paying simply for quality, resilience or an earnings beat. It is paying for change in earnings expectations and the outlook ahead.

Investment strategies

Not all income is created equal

Market conditions are shifting as familiar yield sources quietly lose momentum. Australian public credit may be the most compelling source of income in today's market but many investors haven't noticed the shift. 

Investment strategies

Will AI destroy investor capital?

Some of history's most important innovations changed the world while leaving investors much poorer. As trillions pour into AI, a familiar pattern may be emerging, one that rewards society far more generously than capital.

ASX reporting season: Signals, surprises, stock stories

August reporting season delivered strong earnings and bigger-than-expected dividends, but beneath this, a more nuanced story emerged. First Sentier Investors’ David Wilson and Christian Guerra unpack the key trends.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.