Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 671

Datacenters are the new shale oil

I’ve now written two pieces on the economics of AI datacenters (Piece 1, Piece 2). Nothing shakes me from my view that these are deeply negative ROIC investments. Yet, hyperscalers have continued to plough ahead and build them anyway.

First, they’ve used up most of their annual cash flow, then they’ve taken on debt to fund them, and now Alphabet (GOOG) has even resorted to its first major equity issuance since 2004 (with Meta reportedly considering one as well now). Despite their desperation to build datacenters, I haven’t seen a single financial model that shows one with a positive ROIC. It’s sort of surreal to watch, as any sane human would long ago have reversed course. But no, these guys are simply in a never-ending race to build datacenters.

The only recent historical comparison that I can think of is last decade’s shale patch. While I’m not involved in datacenters, I did have a unique window into shale through my frequent calls to shale CEOs, pleading with them to stop drilling wells with negative ROICs at then-current strip prices. I see a lot of the datacenter mentality, through the lens of those calls. Let me combine a few dozen of those shale oil CEO calls and build you a composite collage of the typical conversation.

Me: By my math, drilling these wells at $55 oil has a negative ROIC. Do you have some different math that disproves mine??

Him: Mr. Kuppy, I’m an oilman. I’m not a numbers man. If those are your numbers, I cannot refute them.

Me: So, then why are you drilling wells with a negative ROIC??

Him: I’m an oilman. That’s just what I do. I drill wells, as long as someone will fund them.

Me: Don’t you realise that you’re drilling yourself to death? You’re destroying capital. If you stopped today, you could create real value for shareholders. If you keep going, you’ll go bust.

Him: I promised the shareholders that we’d have production growth, and I refuse to break my promise to them.

Me: Your stock is down 90% in the past 2 years. The market hates your production growth plans.

Him: …But we don’t want to upset our lenders.

Me: You’re borrowing at 18% with warrants. The lenders are telling you that you’re about to be cut off.

Him: Yeah, that debt, it really is pretty expensive… But, if I stop drilling, all my oil friends will think I’m a loser.

Me: Who cares?? They’re all about to go bankrupt. Why don’t you stop drilling, use the cashflow to pay down expensive debt, and then put yourself into a better position to buy up your competitors in bankruptcy, as they drill themselves to death??

Him: …uhhh…hmmmm…. Mr. Kuppy, you just don’t understand oilmen. We drill. If we have money we drill. If we don’t have money, we still drill. We always find a way to keep drilling. I don’t care if these things have negative ROIC. I’ve told you, I’m not a numbers man, I’m an oilman!! God put me on this earth to drill wells!! Unless you’re about to give me money to drill a well, I think we’re done here… <Hangs Up Phone>

Trust me, I begged. I pleaded. I thought that if I could just get one of these guys to stop drilling, the stock would scream higher. They’d pay down some debt and then consolidate whole basins as their stocks would trade up from 2x EBITDA to 4x EBITDA. Those drilling locations would be priceless today. It would be an absolute home run. Instead, they were drilled with oil futures trading in the $50s, and a negative ROIC. It was the most incredulous thing to watch. CEOs, some of whom lost hundreds of millions, just kept drilling, despite knowing that the economics were insane. They simply refused to be the first to break ranks. They preferred to go broke, rather than stop drilling.

They all went broke or were acquired for pennies on the dollar. I literally never convinced a single one of them to stop drilling. Instead, during COVID, when oil briefly went negative, the market pulled the plug on these companies. They couldn’t access any more debt, nor equity. The market refused to let them drill another well. It was the market that finally ended their drilling spree.

However, the market tried it the nice way first. The equity markets cut them off first, as these things traded down to 2x EBITDA, then the lending markets froze them out. They could have reversed course. Instead, they simply kept going. At any moment in time, they could have stopped, but they refused.

I bring this all up as the hyperscalers seem obsessed with building more datacenters and have now begun to outrun their own resources. I’m not saying that this is the end of the datacenter buildout. Instead, I’m saying that this is an interesting signpost along the way.

I remember that there was a time in the shale patch where investors genuinely wanted companies to grow production. They wanted to see wells drilled as each vintage seemed to have better economics as the technology improved. I remember these things trading at absolutely insane valuations. I remember companies that were rewarded for bragging that they had enough land to drill billions worth of new wells. These were considered growth names, until they weren’t. Eventually, the math caught up with them, and no one would reverse course. They just kept going—partly because they had spending commitments that they couldn’t get out of, and partly because they needed EBITDA growth to keep the banks at bay. Mostly, they just believed that if they could somehow produce more oil, it would solve things.

We’re still in the happy phase where investors want to see more datacenters. Which is somewhat odd, because for two decades, these hyperscalers were valuable precisely because they were asset-light. Now, they’re increasingly becoming asset-heavy. At some point, investors who have grown accustomed to buybacks will grow frustrated by capital issuances. Then, they’ll get disgusted by the datacenter buildout. They’ll beg, they’ll plead, and eventually they’ll sell the shares down in complete frustration. Yet, still, these companies will keep going. Do you remember how much pain Zuckerberg had to take on the Metaverse before he finally canned it?? The stock had to completely detonate for him to give up.

Maybe these tech names won’t go to 2x EBITDA like shale names, but if they have the same terrible economics (at scale, with huge electricity purchase commitments), maybe they will*. This is a process. I don’t think we’re at the end of the buildout—not yet. These guys still have a lot of rope left to access cashflow, balance sheet capital and the equity markets. However, the pivot from buybacks to equity issuances is an intriguing signpost along the way. I think we’re finally at the point where investors start to get disgusted by the change in business plan. Then the re-rating starts.

Much like my oilmen, I suspect that the tech bros will just push ahead anyway, despite the pleas to stop. They’re chasing AGI, or creating a new god, or whatever it is that tech bros dream about—just like oilmen dream about drilling wells. It’s going to take a lot of pain to talk them out of this.

I still remember those calls in the second half of the 2010s. I was really in disbelief as guys bankrupted themselves—they even took pride in it. In the second half of the 2020s, tech investors will get to experience a similar emotion.

As far as I’m concerned, datacenters are the new shale…

*All valuation multiples cited are hypothetical or illustrative historical comparisons, not price targets or forecasts. Actual results may differ materially.

 

Harris Kupperman is the Founder & Chief Investment Officer of Praetorian Capital Management, and author of Praetorian Capital’s public blog, Kuppy’s Korner, from which this article has been reproduced with permission.

Information or statements provided here are opinions of the author and may not represent the opinions of Praetorian PR LLC or its affiliates. Furthermore, the information is for educational and entertainment purposes only and does not represent investment advice.

 

  •   15 July 2026
  • 3
  •      
  •   
3 Comments
Dudley
July 16, 2026


"datacenters are the new shale…":
or new ... ,automobile, ....

A few will survive and acquire the others.

Barry
July 22, 2026

AI is different to oil. The tech bros are spending billions on data centres because they have discovered something new that humanity has never known before, which is that adding more compute increases the intelligence of the AI models. So they are in a race to see how far it can go. Oil is a commodity. It is not new. It has been known for over a century and drilling for more oil won't discover a new and better type of hydrocarbon to advance humanity.

 

Leave a Comment:

RELATED ARTICLES

Can you ride the AI bubble without overpaying?

Spending big on AI: So where’s the proof it’s working?

US trip reveals inflection point for $6 billion global industry

banner

Most viewed in recent weeks

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

The investment that sidesteps the new tax traps

Tax rules have changed, but many investors are still using yesterday’s strategies. Insurance bonds may offer advantages for those seeking greater control, tax efficiency and certainty about their wealth.

Testamentary trusts have secured the CGT exemption

Treasury’s latest CGT reform draft delivers a win for testamentary trusts and deceased estates, exempting estate-derived gains from the 30% floor. However, questions on death and divorce rollovers remain unresolved.

Latest Updates

Shares

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

Investment strategies

Making a case for the 40 year mortgage

The housing debate tends to focus on prices, interest rates and deposits. Yet an overlooked feature of the mortgage itself could help buyers enter the market sooner without abandoning prudent lending standards.

SMSF strategies

Red flags to watch out for when considering an SMSF

Thinking about an SMSF? Before you sign anything, learn how to spot the difference between genuine advice and a sales pitch, understand the real costs, and avoid the compliance mistakes that attract ATO attention.

Investment strategies

Not all income is created equal

Market conditions are shifting as familiar yield sources quietly lose momentum. Australian public credit may be the most compelling source of income in today's market but many investors haven't noticed the shift. 

Investment strategies

The market paid for change, not comfort

Reporting season has delivered a clear message: the market is no longer paying simply for quality, resilience or an earnings beat. It is paying for change in earnings expectations and the outlook ahead. 

Investment strategies

Will AI destroy investor capital?

Some of history's most important innovations changed the world while leaving investors much poorer. As trillions pour into AI, a familiar pattern may be emerging, one that rewards society far more generously than capital.

ASX reporting season: Signals, surprises, stock stories

August reporting season delivered strong earnings and bigger-than-expected dividends, but beneath this, a more nuanced story emerged. First Sentier Investors’ David Wilson and Christian Guerra unpack the key trends.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.