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How to choose a good fund manager

Active fund managers have been copping it in recent years. On the one hand, passive funds have attracted huge swathes of money by offering investors a low cost and convenient way to access markets. And on the other, the growth in private investment has lured investors with the potential for outperformance with lower volatility, albeit with high fees attached. With their relatively large fees and mediocre performance, active funds have been caught in the middle and it hasn’t been pretty.

The above chart captures the poor performance of active managers. In 2024, 56% of Australian equity funds underperformed. Over the past 15 years, it’s been 85%. Global equity funds have fared even worse.

Australian mid and small cap equities funds and Australian bond managers did better in 2024, though their numbers are less impressive over longer periods.

Given all this, why would the average investor bother with active funds? Here are three reasons:

  1. The tide may be about to turn for these funds. That’s because two of the key trends of the past decade - the crowding into mega caps and low market volatility – are possibly reversing, which could be a boon for active funds.
  2. Even without this, there are still a lot of good fund managers, especially in the mid and small cap stock space, who have a consistent track record of outperformance.
  3. Finding a good fund manager can make a big difference to a portfolio. The chart below shows a hypothetical example of what 3% outperformance from a fund can do in the long-term.


Source: Firstlinks, ChatGPT.

How to identify the best managers

So, how to identify active funds that will deliver for your portfolio? Here are the key traits that I look for:

1. A track record over +10 years

For me, a track record of outperformance is critical, and it needs to be judged over a long timeframe. The longer the better. Why? Because funds should be assessed over several business and market cycles.

For example, momentum and growth stocks have dominated over the past 10 years, while value stocks have lagged. Any momentum or growth fund that hasn’t outperformed in this environment has failed miserably. Conversely, any value-style fund that has managed to outperform has done a terrific job.

A longer track record allows for a more thorough assessment of a fund’s performance across different market environments.

2. Exceptional individuals/small team

In my experience, the best funds often have small teams. Larger teams can lead to there being “too many chefs in the kitchen.”

That doesn’t mean larger teams can’t work. Some mega global managers have mastered the art of teamwork and funds management.

In my experience though, they’re the exception to the rule.

3. An identifiable philosophy/process

Is a fund’s philosophy understandable? Has the philosophy and process been consistent over time?

A fund may have a great track record, but if I’m not comfortable with its philosophy and process, I generally walk away.

For example, I’ve never invested in well-known fund manager, Cooper Investors, because I’ve never understood their idea of finding ‘value latency’ in stocks to outperform over time.

I missed out by not investing with this exceptional manager, but I’m ok with that.

4. Manageable fund size

Size is the enemy of fund performance.

There are many stories of funds which perform well, win awards and get loads of media coverage, resulting in a surge of fund inflows, only for performance to then fade, with money quickly heading out the door.

Look up Neil Woodford in the UK or Bruce Berkowitz in the US. And there are plenty of Australian examples too.

That’s why I prefer to invest in funds that don’t get too big. Those that prioritise performance and clients over fees.

5. Low profile preferred

I prefer a low-profile fund over a high profile one. Part of the reason is that it can prevent fund size from becoming an issue. The bigger reason is that I like managers who focus on investing rather than marketing.

It’s why fund managers farming out back-office administration and marketing to the likes of Pinnacle and GSFM (both sponsors) makes sense for fund managers. The managers can get on with the job of investing money rather than worrying about the hundreds of other tasks needed to run a funds management firm.

This isn’t an exhaustive list, though I’ve neglected to mention one thing and that’s fees. That’s because I think good funds are worth paying up for.

How to spot red flags in funds

How can you avoid funds that end up being duds? Here are five red flags that I look out for:

1. Massive outperformance

If a fund shoots the lights out, it can be a red flag. The fund may have had a certain style that gained favour. Or they could have run a concentrated portfolio where huge gains came from a few stocks. Or they could have employed leverage to juice returns.

Think of “The Big Short” stars such as John Paulson and Michael Burry, who took huge bets shorting credit default swaps prior to the GFC, yet after those life-changing gains their track records since have been found wanting.

2. Changing of investment style/process

If a fund changes its investment style, philosophy, or process, it can be a big red flag. It can mean the fund is struggling and is trying to dig itself out of a hole. Unfortunately, that rarely works.

3. Big increase in funds under management

As mentioned above, a sudden, large influx of money into a fund can spell trouble for future performance.

4. Inappropriate benchmarking of returns

I used to see it more, but there have been Australian equity funds that benchmark their performance against the cash rate, rather than the ASX 200 or 300. If I see this from a fund, I steer well clear of it.

More often, I’ve seen funds switch the benchmarks that they measure their performance against. They may swap the ASX 200 for the ASX 300 or the ASX All Ordinaries index. That’s another red flag for me.

5. Lack of transparency on returns

I don’t like funds that only show ‘gross returns’ rather than ‘net returns’. Investors don’t pocket gross returns, they pocket net returns, and it should be disclosed as such.

Another red flag for me is funds that include their returns at a prior firm. For instance, a boutique firm may quote returns not only at the boutique but from when the same team worked at a larger firm prior to that. It’s a perfectly legal practice though I'm not a fan.

Let me know your views on active funds and whether I’ve missed any key points.

 

(Full disclosure: Firstlinks has a large group of sponsors, many of whom are fund managers. Also, our parent company, Morningstar, does fund manager ratings for a living, based around its five-pillar framework: process, performance, people, parent, and price (the ‘5’Ps’). Therefore, it’s a sensitive topic and I’m bound to get hate mail. The views expressed are mine alone and based on my time as a former fund manager, stockbroking research analyst, and now Firstlinks editor.)

 

James Gruber is Editor of Firstlinks.

 

14 Comments
michael
May 02, 2025

Taking a punt on a fund manager is similar to taking a punt on a company. But companies have more info available, & are subject to more detailed reporting rules.
It comes down to trusting a manager, in either case, and it is hard to get info on this.
Diversification is not a reason either, as most funds, apart from ETF, require $20K or more to start.

Jack
May 01, 2025

Eley Griffiths have been very good for a long time.

John Woodhead
May 01, 2025

Forager Managed Funds is an excellent example of first choice with a track record of 15 years.
Having exceptional transparency with mostly updates and quarterly webinars and annual roadshow - all abut connectedness with the unit holders - all 2,000...
More so, run a lean business with low analyst ratio - Australian 3 analysts, International 4 analysts.
All adhering to a discipline regime of stock selection and investment processes that often takes weeks to months before executing the final buy process.
Finally, all analysts are heavily and some fully invested in the Funds under Management, directly aligned to the unit-holders.
Truely, one of a kind fund manager!

James Gruber
May 01, 2025

Agree.

DINSHAW KATRAK
May 01, 2025

I would like to add one more disadvantage of using active managers. That is the tax payable by the investor. The manager is not interested in after tax performance being solely judged (and remunerated) on pre tax returns. So they happily churn portfolios. your end of year tax statement shows the shocks. A lot of short term undiscounted capital gains.


A low churn passive fund gives a much better tax outcome. 

Mark Hayden
May 01, 2025

Thanks James, that is an excellent article. It addresses the second of the two step process.
1. Can any specific manager beat the market - yes, because:
a) some businesses are better than others (eg a better Industry or having better Management)
b) it is possible to predict some of these businesses.
2. Can we find such Managers - your points are good; but I would highlight that the main focus is their philosophy and their skills at analysing businesses (stocks).

Burrow Smorgasboard
May 01, 2025

Hi James, do you have some examples of consistent outperformers in the ASX space?

James Gruber
May 02, 2025

Hi Burrow,

Off the top of my mind and not an exhaustive list - Auscap, Hyperion, Greencape, Mirrabooka, Glenmore, Sandon, Spheria, 1851, First Sentier, Fidelity, Airlie, WAM select funds.

I've missed out many and these aren't recommendations - DYOR.

James

Paul R
May 01, 2025

I'd add Allan Gray, Smallco, Level 18.

Burrow Smorgasboard
May 01, 2025

I think I'll buy some more Pinnacle :)

Burrow Smorgasboard
May 01, 2025

"... if you think you have the skill to identify a good active manager that will perform AFTER you invest..." then why not identify good companies and invest directly (with zero fees) instead?

Chris Brycki
May 01, 2025

Hi James,

As someone who came from the active world but now runs a fully indexed investment business (Stockspot), I wanted to directly respond to the three points you raised about why investors should bother with active funds.

1. The tide might be turning

This is a familiar narrative. Whenever markets get volatile, active managers start talking about how it’s a “stock picker’s market” again. They’ll say dispersion is rising, index composition is shifting, and opportunities are everywhere.

It always sounds compelling. But there’s never much data behind it.

In reality, very few active managers have outperformed during market stress. Not during the tech wreck, the GFC, the COVID crash, or in the recent rate-hiking cycle. Jason Zweig summed it up well back in 2017:
https://jasonzweig.com/sorry-stock-pickers-history-shows-you-underperform-in-bad-markets-too/

In Australia, it’s the same story. Last year I looked at 349 of the largest active funds and found just 9.5% outperformed their benchmark over five years after fees. That includes the COVID period.
https://blog.stockspot.com.au/best-managed-funds/

S&P’s SPIVA data shows it gets even worse over longer periods. In early 2020, when markets dropped over 30%, most active funds had bigger drawdowns than their benchmarks.

This happens because active managers give up diversification in the hope of higher returns. That added concentration leads to greater risk. S&P calls this the “active manager’s conundrum”. The conditions active managers want — low volatility, high dispersion, and high correlations — only occur together about 2% of the time.
https://www.spglobal.com/spdji/en/documents/research/research-the-active-managers-conundrum.pdf

This is why I believe the long-term shift towards indexing will continue for decades. It’s hard to see active funds turning the tide while fees stay high and the data keeps showing consistent underperformance. Maybe once passive reaches 80% of total assets, the structure of the market will shift enough to give active a better shot. But we’re not there yet. Not even close.

2. There are still a lot of good fund managers

It’s true that there are some very talented people in active funds. But performance data shows that even the best ones rarely stay on top.

The SPIVA persistence report makes that clear. Out of 329 Australian Equity General funds, 96 beat the index in 2021. Only 4 of those continued to outperform every year through to the end of 2023. That’s about 2%. The numbers are only slightly better in the mid and small cap space.
https://www.spglobal.com/spdji/en/documents/spiva/persistence-scorecard-australia-year-end-2023.pdf

3. Finding a good manager can make a big difference

In theory, yes. But in practice, identifying that manager before they outperform is close to impossible. And even if you do, they often don't keep it up. Active managers are much more likely to underperform by around 3% each year after costs, fees, taxes and franking leakage.

A lot of big-name fund managers in Australia built reputations on a few good years, then struggled to sustain it. Platinum, Magellan, Perpetual — all strong performers at different points. But asset gathering success often becomes a burden. Once a manager has billions under management, incentives change. Motivation shifts. Performance drops.

At the end of the day, it’s not just about finding a great manager. It’s about being able to stick with them before they’re proven, and long after the headlines fade.

James Gruber
May 01, 2025

Hi Chris,

Thanks for the feedback. I am a fan of passive investing, though also see a spot for active funds in portfolios too.

Regarding your specific points:

1. Today is different from past history and we'll see what happens. It's nothing like the GFC or Covid. I think using history as prologue is dangerous. However, the setup to me looks a little like 2000, and then, there were many value fund managers who significantly outperformed indices. Many of the growth mold got creamed, but others did remarkably well our of the wreckage.

Assusming passive funds will float through future market disturbances seems a little presumptuous too. The passive model will be stress tested at some point too.

2. That's a short time frame and I personally know a lot more than 4 Aussie fund managers that have consistently beaten the ASX over the long term.

3. As i said, size is the enemy of performance. Look at the great Berkshire Hathaway for evidence of that.

James

Sandgroper
May 01, 2025

Thanks James, biggest point is - if you think you have the skill to identify a good active manager that will outperform AFTER you invest then do it - it can make a very big difference. AND be willing to understand that skill only reliably overcomes luck over a long period (so don’t expect outperformance every year). But if you don’t have that skill - don’t, go and buy cheap index funds.

 

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