Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 551

Morningstar's CEO on low-cost investing, AI, and tuning out the noise

Introduction: Kunal Kapoor, CFA, is CEO of Morningstar. Prior to taking this role in 2017, he served as President, responsible for product development and innovation, sales and marketing, and driving strategic prioritisation. He joined Morningstar in 1997 as a data analyst and has served as Director of Mutual Fund Research and was part of the team that launched Morningstar Investment Services, Inc.

Kapoor recently visited Australia, and the following is an edited transcript of an interview that he did with Firstlinks' James Gruber.

---

James Gruber: Welcome, Kunal. What brings you to Australia?

Kunal Kapoor: Well, I've been accused of following Taylor Swift around, but that is definitely not the case. I'm here obviously because Morningstar has a large presence in Australia and just an opportunity to meet clients, checking on our teams, that kind of thing.

Gruber: You've come as markets reach record highs. Is it a time for investors to rejoice or to be cautious?

Kapoor: You should always be happy when your portfolio looks good, but it's certainly not a time when if you look at our coverage list, that our analysts are saying that there's a whole plethora of opportunities. And so, I'm not one to ever suggest timing the markets, but I do think it's reasonable to assume that we're not going to get the types of returns in the equity markets in particular over the next 12 to 36 months that we maybe have gotten over the past year. At least having moderate expectations is a good idea.

Gruber: The active versus passive investing debate seems to roll on. David Einhorn has been in the press recently. What are your thoughts on that debate?

Kapoor: Well, first of all, it's important to remember that not only is it a passive versus active debate, but it's a high cost versus low-cost debate. And on that score, there's no doubt that low-cost wins. So regardless of where you fall in the spectrum, make sure you're a low-cost investor. Secondly, I do think most investors can do just fine in either passive or active. The more important things you need to care about are saving appropriately, making sure when you build portfolios that you actually stick with them, and appropriately taking on risk to match the goals that you're trying to get at. But I do personally believe that active can add value. I also think it's perfectly reasonable to believe that you want to keep it simple and not worry about it and just have a passive portfolio. So, you can do things in ways that make sense for you, but keep costs low, save a lot, and stick with things for the long term as long as they line up with your goals. And those are more important facts than any debate on active passive or anything else will get you.

Gruber: AI is all the rage. What's your take on it?

Kapoor: Well, there's certainly an element of hype to it, but there's a big element of reality. And I think sometimes people get put off by the conversation because there's been so much hype, but it shouldn't take away from the fact that in reality it is here to change the way we do things. And I think in particular, if you're an investor, imagine the ways that some of the friction in how you do things could be taken away. Or even here within Morningstar, if you look at the way we've been able to expand our quantitative rating, it's on the back of machine learning and AI that we've gone from being able to cover a certain subset of securities to now large universes. And so, to me, that's exciting. The use cases are plentiful. You don't have to invent technology, but you have to use it to transform the way you're doing things and remove friction. And that's why I'm excited about it.

Gruber: I have to ask about this, U.S. elections. Have you got a tip?

Kapoor: My tip, I believe, is a good one, which is you should not care. In general, I believe the election…

Gruber: As an investor?

Kapoor: Yeah, I mean, it's a great sport to pay attention to it, but as an investor, all it does is take you off your goals. And so don't let short-term macro events have as big an impact on your portfolio as you sometimes can allow, because it's the fact that you're listening to the noise. Tune it out, stick to your goals, and congratulations whoever wins the election.

Gruber: Morningstar Sustainalytics is in the ESG business and ESG has copped a lot of flak recently. What do you make of that?

Kapoor: I think, first of all, that some of it is fair in the sense that there was some greenwashing and over-enthusiasm. It's sort of like with AI now, people just attach those letters to every sentence. Having said that, I think it also shows just a lack of understanding of the use cases around ESG. It's not just about whether you believe in investing in fossil fuel companies or not. It's much broader. It's about personalization. You and I have different preferences in our life and a portfolio is a fantastic way of expressing those preferences. And so ESG allows us to do that. You may choose to emphasize a bi-Australian portfolio. I may choose to emphasize an equal-pay portfolio. Both could be used; not controversial I think in the context of what each of us cares about. And I think importantly, through ESG data you can engage people to make those kinds of choices. So, I think a lot of what is controversial about ESG is that it's viewed as binary. You either are in or not. It's not true. You can use the data in a way that makes sense and personalize your portfolios and express your preferences. And I think that's a good thing because it leads to engagement.

Gruber: You've been in the investing game a long time. What's the one trait or skill that successful investors have versus those that are less successful?

Kapoor: I don't know about one trait, but I think an important trait is to tune out the noise. And it's so easy to get distracted. It's so easy to get caught up in the headlines. It's so easy to worry about what the elections are going to mean for your portfolio. And all of that does not matter. What matters is do you save enough? Are you investing with the right goals in mind? And then ultimately do you stick it out to see those goals come to life? Because that's what investing is about. It's about getting to the outcome, and when you get to the outcome, to feel good about what you've done. You're ultimately trying to achieve your goals. And I think keeping that lens in mind is good.

And ultimately, look, it is a little bit about practice as with all things in life. And I found personally in my own investing journey that having kind of gone through a few periods where I have not reacted or I've made a mistake, you learn from those and then reapply them. And I think that's very powerful. And so, I'd say it's okay if you make a couple of mistakes, because we all do. But the key is, you learn the lessons from them and then incorporate that and the approach that you take going forward.

 

James Gruber is an assistant editor at Firstlinks and Morningstar.com.au.

 

  •   13 March 2024
  • 1
  •      
  •   
banner

Most viewed in recent weeks

Are you making these SMSF mistakes?

After four decades advising investors, there are a few common mistakes I've seen SMSF investors make. From holding too much cash and chasing yield to overtrading and trusting tips. Are these errors costing you?

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Retirement spending is not one-size-fits-all

New data challenges the idea that Australians are underspending their super. The bigger issue may be helping retirees navigate complexity, make confident decisions and use their savings to support security, wellbeing and choice.

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

The missing link in the CGT debate

A little-noticed consequence of Labor’s tax changes could have implications well beyond investors’ tax bills. The issue raises bigger questions about incentives, capital allocation and the drivers of long-term economic growth.

Latest Updates

SMSF strategies

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

The ageing ‘crisis’ has not and will not happen

Rising age dependency is frequently treated as a warning sign for economies. But when actual workforce participation is examined, a strikingly different picture emerges about ageing, productivity and economic sustainability.

Retirement

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

Shares

Four charts that expose market concentration risk

Investors have recently been rewarded for backing market leaders, but history suggests this eventually comes at a cost. Now may be the time to review whether your portfolio is carrying unintended risks beneath the surface.

Investment strategies

The case for gearing beyond property

Most Australians gear into property but ignore shares. That may be a mistake. Used carefully, geared equity strategies can enhance long-term returns, reduce cash tied up in growth assets and support retirement income goals.

Economy

Australia's $1 trillion debt pile

The headlines exclaiming that Australian government debt has hit A$1 trillion and US government debt has hit $40 trillion has turned heads, but how serious are they really? Will Australia's mix of debt create challenges?

Economy

Has 100 years of growth made us any happier?

For decades, GDP has been the benchmark for economic success, but has it made us materially happier? If happiness does not rise in lockstep with prosperity, are we overlooking what constitutes a successful society?

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.