Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 246

Overcoming loss aversion in retirement income

Many retirees are hampered by their own loss aversion in the challenge to generate cash flows to spend in retirement. Some behavioural tools can help to overcome this loss aversion while still leaving a larger estate for the next generation.

The difference between loss aversion and risk aversion

It is standard practice for financial advisers to determine a client’s risk profile by measuring risk aversion and linking it to an appropriate asset allocation. Loss aversion is a related issue that was first highlighted in Kahneman & Tversky’s 1979 paper on behavioural issues in finance.

The premise of loss aversion is that people dislike losses more than they like gains. The interesting fact is that loss aversion trumps risk aversion. Research has shown that people who are normally risk averse will become risk seeking to avoid a certain or likely loss.

The following example is adopted from Kahneman’s 2011 book, ‘Thinking Fast and Slow’ and highlights the strength of the loss aversion.

Participants are given $1,000 which they are allowed to keep and not required to wager. They are then asked to choose between the following ‘bets’:

1A

1B
50% chance to win another $1,000

Get another $500 for sure

The majority in this case prefer the certainty provided by choice 1B, reflecting risk averse preferences.

The alternative comparison then describes a loss.

Participants are given $2,000 and asked to choose between the following bets. This time they are wagering part of their gift:

2A

2B

50% chance to lose $1,000

Lose $500 for sure

Now the majority prefer to take the gamble, 2A, in the hope of avoiding any loss, even though the net outcome under both scenarios is exactly the same. The choice is between:

A

B

50% chance of +$1,000 and 50% chance of +$2,000

+$1,500 for sure

The difference in behaviour reflects how people think and manage their money.

Endowments, life savings and avoiding capital reductions

There is a related issue for retirement planning around the so-called ‘endowment effect’. It is evident in the example above as participants immediately view the $1,000/$2,000 as their own (and not a separate ‘win’ or gift) and make subsequent decisions on that basis. Building up a lifetime of savings has a similar, and probably more powerful, effect. Retirees often view their retirement savings as capital that should be preserved.

In reality, these savings are just deferred wages and ‘interest’ that should be spent down to support the retiree’s desired lifestyle in retirement. However, there is an endowment effect so that once the balance is highlighted as ‘capital’, many retirees react negatively to any reduction in the capital. They regard it as a loss, which they would prefer to avoid, rather than being part of the lifecycle plan of building up and running down savings.

The annuitisation puzzle and loss of capital

Most retirees expect to spend down some (or all) of their savings through retirement. A report by National Seniors Australia in 2017 noted that only 3% of retirees expect to preserve all their savings for the next generation, while living solely off the income generated. Nearly half would prefer to preserve some capital, but the clear majority of Australians expect that they will use up some capital to enjoy the lifestyle that they desire in retirement.

The perceived loss of capital is sometimes stated as a reason for retirees preferring return-seeking investments over annuities. Academics dating back to Yaari (1965) have demonstrated that the lifetime annuity is the most efficient way to turn some capital into a stream of lifetime income. However, because of loss aversion, many clients will see the possibility of their premature death as a potential loss of capital. This can be a barrier to using an annuity for retirement income. The challenge is to overcome this fear by adding some flexibility features to the lifetime annuity to remove the prospect of a loss of capital.

A flexible approach to a lifetime annuity

With many people seeking the peace of mind that is provided by a guaranteed lifetime income stream, there is a benefit in overcoming a retiree’s loss aversion to lock into an annuity or other guaranteed income stream. The key to helping them is to provide additional flexibility by:

  • Using only part of their accumulated savings to guarantee a layer of income
  • Providing capital access and a death benefit, particularly in the early years of retirement.

The first element of this is central to a ‘layering’ strategy and a similar concept has been adopted in the Government’s Comprehensive Income Product for Retirement (CIPR) framework. Some of the retiree’s savings are used to generate guaranteed income, and some of the savings are used to provide flexibility.

The second element has been a part of the rejuvenation of the lifetime annuity market in Australia. By including a death benefit with the annuity, retirees are no longer worried about losing capital if they die early. Indeed, the estate of those unfortunate few who only spend a few years in retirement can have 100% of their capital returned. Just like any consumer product that offers a 100% money back guarantee, the return of capital to the estate (which could just be a dependant spouse) is a relief to those loss averse retirees who are also risk averse and value a guaranteed lifetime income stream.

 

Aaron Minney is Head of Retirement Income Research at Challenger Limited, a sponsor of Cuffelinks via its subsidiary, Accurium. This article is for general educational purposes and does not consider the specific circumstances of any individual.

 

  •   29 March 2018
  • 3
  •      
  •   

RELATED ARTICLES

Love them or hate them, it's worth understanding annuities

Schemes designed to deal with longevity risk

Retirement income products - what's ideal?

banner

Most viewed in recent weeks

Indexation implications – key changes to 2026/27 super thresholds

Stay on top of the latest changes to superannuation rates and thresholds for 2026, including increases to transfer balance cap, concessional contributions cap, and non-concessional contributions cap.

The refinery problem: A different kind of energy crisis in 2026

The Strait of Hormuz closure due to US-Iran conflict severely disrupted global energy supply chains. While various emergency measures mitigated the crude impact, the refined product market faces unprecedented stress.

Has Australia wasted the last 30 years?

The 20 years after Peter Costello left Treasury have been deemed wasted...by Peter Costello. The missed opportunities for Australia began long before.  

3 ways to defuse intergenerational anger

With the upcoming budget increasingly likely to include bold proposals to alter the tax code I’ve outlined three incremental steps with fewer unintended consequences.

Navigating the next stage of life in retirement

Retirement planning is more than just saving enough money. Long-term care needs, housing choices, and social networks are just as critical for a happy and enjoyable life.

The missing 30%: how LIC returns are understated, and why it matters

The perceived underperformance of LICs compared to ETFs is due to existing comparison data excluding crucial information, highlighting the need for proper assessment and transparent reporting.

Latest Updates

Superannuation

Do super funds need a massive wake up call?

UK retirement expert, Guy Opperman, believes super funds are failing at supporting members in deaccumulation. Here is what Australia should do about it. 

Retirement

Sequencing risk resurfaces for retirees

A retirement strategy must consider how both the timing of cash flows and the sequence of returns impact the final dollar outcome from which a retirement is funded.

SMSF strategies

Meg on SMSFs: Payday super – why should SMSF members even care?

Not filing your SMSF annual return on time can mean missed contributions under the new Payday super regulation. 

Strategy

There will be no permanent underclass

Worries about AI causing mass job loss are misguided. Far from creating a permanent underclass, Like other technological innovations AI will improve living standards around the world.

Taxation

Reforming the taxation of wealth and wealth transfers

As the budget approaches debate continues about the need and method for addressing wealth inequality. Could reinstating wealth transfer taxes be the answer?

Investment strategies

The biggest oil shock in history. Why isn't the price higher?

While increases in oil prices are dominating media coverage of the turmoil in the Middle-East it is worth exploring why prices haven't gone up more. 

Financial planning

Structured giving's new moment

A big year for philanthropy has seen multiple tax changes impact the approach donors are taking. For those with the intention to give generously there is a third structure available in the structured giving landscape.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.