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Home / Loss Aversion

Loss Aversion

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Winning by not losing: The silver rule of investing

The more aggressively you try to compress your timeline and chase that one massive windfall, the more likely you are to stumble. Here's a better approach, using examples from The Battle of Britain, tennis, and Charlie Munger.

Our investment thinking changes as we get older

For decades, it's been thought that investors focus more on limiting losses than making gains. New research suggests that as we age, the reverse may be true, which has significant implications for the investment industry.

Market fall reveals your risk tolerance and loss aversion

Risk tolerance is highly personal, and is only truly tested when markets are under stress. Even the popular theory of loss aversion is now challenged, so you need to find the balance between risk and sleep.

Overcoming loss aversion in retirement income

Loss aversion means some people avoid annuities because a premature death may lead to a loss of capital, but lifetime annuities with death benefits aim to address this problem.

Understand yourself before you understand the market

How people behave and react can have a significant impact on their overall success as an investor. It pays to understand your own emotional responses.

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