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Onward and upward

Since February 2013, we have published 327 newsletter editions, supported by nearly 700 authors writing 2,500 articles, with 10,000 comments and over five million pageviews.

The challenge for any new business is to establish a worthwhile goal and persevere until it is achieved. There will be successes and failures along the way, but these should not deflect from the main values guiding how decisions are made.

At Cuffelinks and now Firstlinks, the content is king, and we are grateful to the hundreds of authors who have shared their expert views. At all times, we have focussed on educational insights rather than product promotion, rejecting many articles which were on the wrong side of this divide. It doesn’t mean a product is never mentioned, but it must serve to illustrate a point rather than look like an advertisement. Over the years, our writers have accepted that our audience is intelligent and engaged, and the best marketing is thought leadership.

This approach will continue following the acquisition of Cuffelinks by Morningstar, a global business founded on a principle of independent research from an investor’s point of view. The same commitment to integrity and transparency fits well with the Firstlinks’ philosophy, and my assistant, Leisa and I are looking forward to working with the Morningstar team. Their resources will not only ensure the long-term sustainability of Firstlinks, but together we can grow our reach and services in a way few other publishers and researchers can match.

Many thanks to our readers, both professionals and individuals, who form our community and provide encouraging feedback and comments each week. To our sponsors, who believe articles should be predominantly educational to improve investment outcomes. To our writers, who are eager to reach our audience and share their expertise. And especially thanks to Chris Cuffe, who trusted me with his name and reputation, no less.

 

Graham Hand

 

10 Comments
Jonathan Hoyle
October 20, 2019

Many congratulations Graham on your stewardship and development of Australia’s second best investment weekly ??.

Always an outstanding, insightful and essential read for those of us in the retail financial services industry.

Good luck for the future.

Graham
October 20, 2019

Haha, thanks, Jonathan. I'll leave others to guess which you think is the best. Cheers, G

Geoff F
October 19, 2019

Congrats Graham on a great job over the years, organising a great array of writers and topics. Best wishes to you for the future and I continue to look forward to reading many high quality articles. I remember a few years ago, replying about midnight 2 the weekly Cuffelinks email, and a short while later received an on-topic response from yourself - I hope in future that you don't have to work quite as hard or as late!
Cheers, Geoff

Graham
October 20, 2019

Thanks, Geoff. I am addicted to checking the site and comments but a few more people will now take the drugs. Cheers, G

Andrew H
October 18, 2019

As a reader of Cuffelinks since inception, Congratulations mate, you’ve done an amazing job with it and it’s a really valuable resource.

Rachel
October 18, 2019

Congratulations Graham! I always look forward to your newsletter as an investor in my forties. It’s packed full of insight and your sense of humour and wit come through in your writing. Love it! I’m also a Morningstar subscriber and love their their research. All the best! Rachel x

Graham
October 18, 2019

Thanks, Rachel, appreciated. I'm looking forward to having more time to focus on my own writing and the content of others backed by Morningstar's resources.

Jane
October 17, 2019

What a wonderful combination, I am a SMSF Investor, avid reader of Cuffelinks / Firstlinks, also been a subscriber of Morningstar for over 10 years, one of the only subscriptions I have found to be worthwhile.

I look forward to your future together.

Jane..WA.

James Marlay
October 17, 2019

Congratulations Graham, you've done a great job with Cuffelinks and I appreciate how much work you must have put in over the years. All the best in your new role. Cheers, James

Graham
October 17, 2019

Thanks, James. Appreciate the feedback. G

 

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