Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 586

What's next for gold?

This is an edited extract of an interview between John Reade, Senior Market Strategist for Europe and Asia at the World Gold Council, and Firstlinks’ James Gruber, on October 29, 2024.

James Gruber: Gold is a hot topic - what's behind the rise in your view?

John Reade: I suppose it depends on the timeframe. If we take the last couple of years, I think that gold has put in a surprisingly strong performance despite a strong US dollar and higher US interest rates. And I think the reason for that unexpectedly strong performance has been connected to two things. First of all, there's been greatly increased central bank purchases, which doubled around 2022, and the second thing has been strong buying of all types, from emerging market sources, whether that's the central banks, whether it's Chinese retail investment, whether it's Chinese jewelry demand, whether it's Indian jewelry demand, whether it's investment demand out of Turkey and other countries too. The strength of emerging market demand, combined with a strong central bank demand, has really supported gold during times you'd have expected it to be under pressure.

And then turning to this year, we've seen leveraged investors, particularly on the COMEX futures market in the US, together with the beginnings of a return of Western investment demand over the last four or five months really add to the strength we've seen in gold.

Gruber: Central banks and emerging market demand, can we break that down - which central banks and which emerging markets are buying gold?

Reade: On the central bank side, we've seen buying every year since the GFC from central banks, and that's been predominantly emerging markets. The only developed market central bank that's bought gold in any quantity has been Singapore, but they've all generally been buying for the same reasons post GFC, and that's the fact that they've amassed lots of foreign currency reserves and didn't have much in the way of gold, and the GFC and other events have demonstrated to them that having gold in their portfolio made a lot of sense.

Gruber: With Chinese demand for gold, is that the outflow from money in property and stock markets to gold?

Reade: That’s part of it. Pressure on the currency too has left a country where the savings rate is really high and fewer attractive alternatives to place those savings. So, gold's benefited there. It probably also benefited from the announcements from the People's Bank of China that they were adding gold to their reserves, almost sending a signal to the Chinese population that this was a good thing to buy. Almost state approved. So that may have been a contributing factor as well.

But, generally speaking, the emerging market buying we've seen has been for domestic, financial and political reasons. We've touched upon China.

In the case of Turkey, last year was a good example. High inflation, a manipulated currency ahead of the presidential election, Turkish citizens expecting the currency to fall sharply after the election was concluded, which indeed happened, led to buying up hard assets across the board - fridges, cars, dollars, and especially gold.

I think that's one of the reasons why the gold market was able to shrug off these traditional developed market drivers of the US dollar and interest rates, because the strength and enthusiasm of the buying of gold from emerging markets was so marked.

Gruber: The US dollar has been ripping higher and gold has still managed to perform well. How do you join those dots?

Reade: My view on it is fairly simple. The US economy is still a place where people want to put their money. Look at the returns that we've seen in asset markets in America.

I don't think that attitudes towards the economy will change much in the short term, irrespective, of who leads the country, but the prospects of a victor that can spend even more freely than is being spent at the moment probably runs the risk of higher inflation, probably runs the risk of tighter monetary policy. As a consequence, probably runs the risk of the US dollar staying in favor. And I think that may be what people are signaling at the moment.

Obviously there are differences in stated economic policy from the two candidates, but neither of them look as if they're about to get the deficit under control, and that's certainly one of the factors we're hearing from high net worth investors about why they're looking more towards gold than they have done perhaps in the last few years, is because of renewed concern about the outlook for debt and taxes.

Gruber: I'm always surprised about how little institutions here invest in gold. Have you ever seen a bit of a switch or is that yet to happen?

Reade: We've had some successes in the work that we've done trying to engage institutional investors on gold.

I've been down to Australia four or five times since COVID and have spoken at many conferences and engaged with many super funds, and I'd say that the pattern is very similar. In general, gold is still viewed by institutions here as an asset that's too far out of their recommended allocation.  

Gruber: Gold miners haven't performed at the same level as physical gold, and that's been a trend ever since the GFC. Is it a hangover from that period, or are other factors at play?

Reade: I think there's some residual wariness towards the capital allocation decisions that were made during the last gold price boom, even though gold mining companies seem to and certainly say that they have changed the way that they're managing their operations.

But the other factor has been costs. Inflation is something that doesn't just affect consumers. It's been affecting gold mining companies too, and although there are signs that gold mine inflation, cost inflation, has fallen somewhat, it's a concern to investors.

The other thing as well is that emerging market investors and emerging market central banks have been the dominant force in [physical] gold in the last couple of years, but they're not necessarily natural buyers of gold shares. If Western investors return to gold, then perhaps gold equities will get renewed interest too.

Gruber: What are the keys for gold over the next 12 to 18 months?

Reade: Well, I hinted at it in the previous answer, which is that we need to see Western investors join the party. There are some signs that the emerging market buying we've seen over the last couple of years is slowing. For gold to continue to do well from here, we're going to need to see Western investors returning to gold.

 

James Gruber is editor of Firstlinks and Morningstar.

John Reade is a Market Strategist, Europe and Asia at World Gold Council, a sponsor of Firstlinks. This article is for general informational and educational purposes only and does not amount to direct or indirect investment advice or assistance. You should consult with your professional advisers regarding any such product or service, take into account your individual financial needs and circumstances and carefully consider the risks associated with any investment decision.

For more articles and papers from World Gold Council, please click here.

 

  •   13 November 2024
  • 5
  •      
  •   
5 Comments
Jack
November 15, 2024

There are always lots of theories trying to explain gold price trends. I think it's pretty simple: gold thrives when money is loose and doesn't when money is tight. Profligate governments around the world have ensure money 'looseness' and central banks like the US that are cutting rates despite a strong economy and low unemployment are pouring fuel on the fire.

Paul Jenkinson
November 18, 2024

As high inflation quickly erodes the value of paper money,an ounce of gold is still an ounce of gold,real money.
If/when paper money becomes near worthless (the USD is of course a debt asset supposedly paying off its own debt),what do we turn to ?
Surveillable CBDCs,Cryptocurrency,Precious metals??
Gold and silver have done it before and up to 1971 really when Nixon said paper money needed no real back up. He was obviously wrong in retrospect.

CC
November 18, 2024

gold is not "money", it is merely a commodity, as is copper, diamonds, timber and lobsters.
they will never be worthless, they will always be worth something, but they are not money.
try walking into a supermarket and paying for your groceries with a little speck of gold ?
you can look at a copper price chart as much as you can at a gold chart.

SMSF Trustee
November 19, 2024

"We need to see Western investors join the party."

There you have it. More fools have to come along to bail out the fools already holding the stuff.

Not this one!

Acton
January 15, 2026

Russians have been buying gold. Lots of it. Russia’s gold holdings exceed 2,300 tons, the fifth-largest reserves in the world. But last year Russia’s Central Bank began selling physical gold from its reserves as part of Finance Ministry operations to fund the state budget.
The price of gold price can experience significant correction, typically following a major price peak:
1980-1982: 49% decline - largely driven by a shift in U.S. monetary policy, rising interest rates, and a strengthening U.S. dollar, which diminished gold's appeal as a safe haven asset.
2012-2015: 39% decline - following another peak.
What would happen to the price of gold if a major holder decided to offload at a current price peak?

 

Leave a Comment:

RELATED ARTICLES

After a stellar 2025, can gold shine again next year?

The shine is back on gold, and gold miners

banner

Most viewed in recent weeks

Making sense of record high markets as the world catches fire

The post-World War Two economic system is unravelling, leading to huge shifts in currency, bond and commodity markets, yet stocks seem oblivious to the chaos. This looks to history as a guide for what’s next.

3 ways to fix Australia’s affordability crisis

Our cost-of-living pressures go beyond the RBA: surging house prices, excessive migration, and expanding government programs, including the NDIS, are fuelling inflation, demanding bold, structural solutions.

Is there a better way to reform the CGT discount?

The capital gains tax discount is under review, but debate should go beyond its size. Its original purpose, design flaws and distortions suggest Australia could adopt a better, more targeted approach.

How cutting the CGT discount could help rebalance housing market

A more rational taxation system that supports home ownership but discourages asset speculation could provide greater financial support to first home buyers.

Welcome to Firstlinks Edition 648 with weekend update

This is my last edition as Editor of Firstlinks. I’m moving onto a new role though the newsletter will remain in good hands until my permanent replacement is found.

  • 5 February 2026

It’s economic reality, not fear-based momentum, driving gold higher

Most commentary on gold's recent record highs focus on it being the product of fear or speculative momentum. That's ignoring the deeper structural drivers at play. 

Latest Updates

Superannuation

Super is catching up, but ageing is a triple-threat

An ageing Australia is shifting the superannuation system’s focus from accumulation to the lifecycle of retirement. While these pressures have been anticipated for decades, they are now converging at scale and driving widespread industry change.

Investment strategies

Corporate earnings show resilience against volatility but risks remain

Evidence for a strong reporting season had been piling up for months and validated an upgrade cycle already underway. However, risks remain from policy uncertainty.

Superannuation

Want your loved ones to inherit your super? You can’t afford to skip this one step

One in five Australians die before retirement and most have not set up their super properly so their loved ones can benefit from all their hard work and savings. 

SMSF strategies

Sixteen steps in a typical SMSF borrowing

Getting a mortgage is never an easy process but when an investment property is purchased in a SMSF the complexity increases significantly. Read this before taking the plunge. 

Planning

Do HNWI get better advice?

Good advisers lead to more diversification, lower turnover and less home bias. However, studies show the average adviser may not be adding much value to clients. 

Strategy

AFL Final Ten with wildcard edit 'unlevels' the field

When the new AFL season kicks off a wild-card will be added to the finals. Is this new formula fair and how does it impact the odds of winning the premiership.

Planning

Love them or hate them, it's worth understanding annuities

Investors have historically balked at exchanging a lump sum for a future steam of income. Breaking down the financial and emotional considerations of purchasing an annuity.        

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.