Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 211

3 difficulties investing in emerging markets

Investing in emerging markets is fraught with complex challenges and dealing with them calls for a new approach based on sustainability. Traditional fundamental analysis and quant models have come up short.

Investors encounter three key problems: the negative impact of state-owned enterprises (SOEs); a lack of emphasis on good governance and sustainability; and high fees and index constraints.

1. Alignment of interests by SOEs

State-owned enterprises, which make up about 30% of the emerging markets benchmark, usually have different objectives to minority investors. Investors need to understand whether their interests are aligned because shareholder wealth creation reduces risk and increases returns.

According to a report in The Economist, the SOEs among the world’s top 500 companies lost between 33% and 37% of their value between 2007 and 2014. Global shares rose by 5% over the period. The root of the problem, according to The Economist, is a “huge misallocation of capital.” With little need to meet the expectations of investors, SOEs invested trillions of dollars in non-core businesses that did not pay off. SOEs are also stingy when it comes to paying dividends and many have debt problems.

2. Poor governance and inadequate stewardship

Companies with poor governance and sustainability practices add cost to their operations. As a result, they have less capital for investment and less that can be distributed to shareholders. We believe ESG (Environment, Social and Governance) in emerging markets is under-researched and gives us a competitive advantage that adds value.

The single most important ESG factor is governance. Governance issues include audit quality, compensation policies, board independence, capital discipline, related party transactions, management quality, past violations and controversies involving the company.

There is strong evidence of the positive role governance plays in driving superior financial and market performance, while lowering risk. In 2012, Deutsche Bank compiled research on more than 100 global studies on the merits of ESG. The studies found that companies with high ESG ratings have lower capital costs. The most important factor was governance, with an emphasis on stewardship of capital. Harvard Business School published research in 2015 (Serafein et al) which concluded: “We find that firms with strong ratings on material sustainability issues have better future performance than firms with inferior ratings on the same issues.”

Company sustainability reports and third-party research to assess the transparency and integrity of company disclosures are also important. We place the company’s environmental and social practices in their industry context and seek to identify cases of ‘greenwashing’.

3. Fees and difficulties constructing a good index

Quant funds have yet to make meaningful inroads into ESG investing in emerging markets. The available data sets are relatively immature and there are reliability issues resulting from the wide variability of company reporting. It can be difficult to compare companies on a like-for-like basis. It is expensive to source data in emerging markets which can often be corrupted by companies using ‘greenwashing’ and other techniques to disguise the true nature of their business practices.

There seems to be a price at which an active fundamental investment manager will tolerate certain poor qualities, hiding under the veils of ‘it being discounted into the price’ or ‘growth cures all problems’. There is a tendency to interpret information in a way that confirms already held preconceptions.

Sustainability issues often take a secondary role to price, growth and risk management considerations. Other investment managers look at valuations and short-term earnings expectations, and if they see a good deal they will explain away poor governance practices.

Index management is not a viable solution in emerging markets either, due to two fundamentally disqualifying facts mentioned above: the role of SOEs and the pervasive influence of poorly-governed companies. The inconsistent application of the rule of law across disparate geographies and weak sustainability practices ensure poor long-term returns from many companies represented by the benchmark.

 

Craig Mercer is Co-founder and Chief Investment Officer of Remerga. Remerga emphasises corporate governance and sustainability in the emerging markets. Remerga’s Emerging Markets Sustainable Leaders Fund does not hold any state-owned enterprises. This article is general information and does not consider the circumstances of any individual.

 

  •   20 July 2017
  •      
  •   

 

Leave a Comment:

RELATED ARTICLES

Beyond the acronym, navigating important ESG choices

Investment learnings from the COVID-19 crisis

Is it a myth that 'purpose' can drive corporate profits?

banner

Most viewed in recent weeks

2 billion reasons to fix retirement income

A proposal to address Australia's 'stranded balances' in retirement by requiring super funds to transition members to pension phase at 65, boosting retirement income and reframing super as a source of income.

The ultimate superannuation EOFY checklist 2026

Here is a checklist of 28 important issues you should address before June 30 to ensure your SMSF or other super fund is in order and that you are making the most of the strategies available.

Noel Whittaker’s take on the budget

Marketed as a fix for inequality and housing affordability, the latest budget instead delivers a tangle of tax changes that leave everyday Australians worse off.

Australia has no death duties. Technically.

Australia may not levy formal death duties, but a growing web of tax measures is quietly shaping what wealth passes between generations. Now, the 2026 budget adds another layer.

Welcome to Firstlinks Edition 662 with weekend update

The debate over the budget is increasingly shaped by frustration and perceptions of unfairness, rather than clear-eyed assessment of policy outcomes.

Two months into retirement

A retirement researcher's take on retirement and her focus on each of her six resource buckets to stay engaged during the transition and beyond.

Latest Updates

Investing

Markets without a margin for error

From US fiscal pressure to China’s shifting growth model and Australia’s structural constraints, markets are yet to reflect a less forgiving global investment landscape.

Investment strategies

The investment mistake killing your returns

Retail investors face an increasingly complex product environment, but simplicity may be the most overlooked advantage in building a portfolio you can actually live with.

The ticking clock on oil reserves

A sustained disruption through the Strait of Hormuz is forcing a rapid drawdown of global inventories. Without a resolution, the arithmetic points to a supply shock by early August and a sharp surge in the oil price.

Infrastructure

Managing the impact of the Middle East conflict on listed infrastructure

The outbreak of conflict in the Middle East in February 2026 marks an historic shock for oil and gas markets, with major implications for inflation, interest rates and ultimately for listed infrastructure companies.

Economy

Rent inflation and the missing policy

The government plans to remove negative gearing to help renters buy homes. For those who remain renters, the wrong levers are being pulled to try and increase rental unit supply.

Investment strategies

The Risk-Wealth Paradox: Why more money means you should take less risk

As wealth grows, so does the assumption that risk should too. But in reality, the opposite may be true: once you understand how the value of money changes over time, the case for taking less risk becomes far more compelling.

SMSF strategies

SMSF estate planning: Eight things to consider

As super balances grow, SMSFs are becoming central to retirement outcomes. Without proper planning for “Armageddon” scenarios, even well-structured funds can unravel when it matters most.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.