Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 220

Investment innovation beyond the status quo

Large super funds in Australia recently reported their eighth consecutive financial year of positive investment returns, with the median growth option delivering 10.7% over 2016-17 (source: Chant West). All investment options have met their long-term objectives since leaving behind the tough years of the GFC. While this is good news, our new research shows it is for investment success to breed complacency.

Larger funds have a great store of resources and experience, so it seems they are well-placed to search for, test and embed new investment ideas. But the irony is that large funds face innate headwinds in thinking innovatively and may in fact be leaving it to their smaller counterparts to develop the investment ideas of the future.

Status quo traps

These headwinds to investment innovation are identified in our research on ‘status quo thinking traps’. Larger funds have built knowledge and processes around the historical markets for their products. This includes investing a superannuation contribution stream on behalf of disengaged members to generate a lump sum payout to these members once they retire. Larger funds represent hold $1.3 trillion of superannuation capital which is no small investment pool!

So what’s the status quo?

1. Same investment processes

Current investment thinking starts with a strategic asset allocation framework, adds active or passive philosophies across the asset classes and a currency hedging belief, then selects managers across the asset classes to run slices of the investment portfolio, often with the help of an asset consultant. Funds may cite their post-GFC investment success as the reason to continue investing this way. There is an organisational impetus to continue investing this way which can make it difficult to adopt new investment ideas and genuinely innovate.

2. Familiarity of current structures

The larger the fund’s stake in the $1.3 trillion capital pool, the more its resources, processes, organisational structure and cultural values are built up around this existing way of investing. There is familiarity around these investment paradigms and it is easy to make decisions inside the paradigms that maintain the overall structure; for example, moving from active to passive, placing pressure on management fees, changing a manager or adjusting the fund’s currency hedging ratio.

3. Incremental changes only

Changes like these are no doubt valuable and funds think intelligently and then manage their governance processes well to implement these investment changes. But in our experience, what a large fund might call a ‘big’ or ‘innovative’ change is,say, changing the asset allocation, moving from pooled funds to separately managed accounts, or recognising a new asset class like private credit, US municipal bonds or emerging markets small caps. The problem is that these changes are fairly incremental, not really that big or innovative.

If the investable markets or investment problems of the future prove to be different from the past, these funds are only inching forward on the journey from ‘here’ to ‘there’.

Changing investment horizon

Our concern is that the horizon for large fund investing does suggest significant differences from the past, including:

  • Expected lower growth and yield in investment markets than historical averages
  • Flows to factor-based investing and other ‘smart beta’ trends
  • Ongoing nervousness about volatility, country shocks from political risk, climate change
  • Investment objectives focused on yield (not growth or total return)
  • Shift from mass accumulation to mass decumulation
  • Fragmenting investment risk appetite and, indeed, definitions of risk
  • New investment fees and costs transparency and accountability (RG 97)
  • The rise of Responsible Investing (ESG, values-based) approaches
  • The ageing population and governmental pressure to address longevity risk
  • Capital flows generated by ‘robo-advice’ and DIY investors
  • Insourcing of some investment management by funds
  • Capacity constraints due to the amount of capital in Australia’s superannuation system.

Investment innovation is needed to face these challenges

Meeting these (and other) investment challenges requires thinking not just within the existing paradigms, but beyond the paradigms themselves. Genuine innovation in investing could look at matters like:

  • Instead of an optimal investment risk/return blend, introduce investment efficiency and portfolio transparency as third and fourth dimensions.
  • Instead of dividing managers into active or passive, create a spectrum of manager strategies that span the continuum of possibilities between pure market-cap passive, enhanced passive, smart beta and ‘systematic alpha’ approaches, right through to active managers targeting pure ‘idiosyncratic risk’ from stock insights. There are additional levers to pull around active tax management (or not) within these possibilities.
  • Instead of choosing between investment outsourcing and insourcing, break up and re-optimise all sourcing arrangements based on their components. This includes thinking about re-positioning a fund as the ‘investment ideas generator’ and working with a specialist implementation partner.
  • Instead of slotting investment opportunities into asset class buckets, target common underlying risks or themes (for example, interest rates) that transcend asset classes.
  • Instead of investment trading done independently by each of the fund’s managers (sometimes in opposition to each other), centralise trading to eliminate redundant trading and create a whole-of-portfolio view for the fund rather than a collection of manager slices.
  • Instead of starting with a market-cap portfolio and introducing ‘tracking error risk’, start with a reference portfolio that reflects the real, asymmetric risk preferences of superannuation members (limited volatility and downside risk, full upside risk).

 

The potential payoffs from genuinely innovative ideas are lucrative because they will deliver over and over again. The long-term investment horizon of super funds and many other investors would powerfully leverage the value of any such rewards. The investment success of large super funds to date could help them think boldly and confidently about what is needed for the future … or it could trap them in the investment paradigms of the status quo.

 

Raewyn Williams is Managing Director of Research at Parametric Australia, a US-based investment advisor. This information is intended for wholesale use only. Parametric is not a licensed tax agent or advisor in Australia and this does not represent tax advice. Additional information is available at parametricportfolio.com.au.

 

  •   21 September 2017
  • 2
  •      
  •   
banner

Most viewed in recent weeks

Want your loved ones to inherit your super? You can’t afford to skip this one step

One in five Australians die before retirement and most have not set up their super properly so their loved ones can benefit from all their hard work and savings. 

Indexation implications – key changes to 2026/27 super thresholds

Stay on top of the latest changes to superannuation rates and thresholds for 2026, including increases to transfer balance cap, concessional contributions cap, and non-concessional contributions cap.

Super is catching up, but ageing is a triple-threat

An ageing Australia is shifting the superannuation system’s focus from accumulation to the lifecycle of retirement. While these pressures have been anticipated for decades, they are now converging at scale and driving widespread industry change.

Has Australia wasted the last 30 years?

The 20 years after Peter Costello left Treasury have been deemed wasted...by Peter Costello. The missed opportunities for Australia began long before.  

The refinery problem: A different kind of energy crisis in 2026

The Strait of Hormuz closure due to US-Iran conflict severely disrupted global energy supply chains. While various emergency measures mitigated the crude impact, the refined product market faces unprecedented stress.

3 ways to defuse intergenerational anger

With the upcoming budget increasingly likely to include bold proposals to alter the tax code I’ve outlined three incremental steps with fewer unintended consequences.

Latest Updates

Investment strategies

War can’t be good, can it?

War brings immense human suffering and geopolitical chaos, but historically, equity markets have shown a certain detachment and resilience amid conflict, leading to increased profitability despite initial panic.

Property

Origins of the mislabeled capital gains tax ‘discount’

Debate over the CGT discount is intensifying amid concerns about intergenerational equity and housing affordability. This analysis shows that the 'discount' does not necessarily favor property investors.

Superannuation

Div 296 may mean your estate pays tax on assets your beneficiaries never receive

The new super tax, applying from 1 July, introduces more than just a higher rate on large balances. It brings into focus a misalignment between where wealth sits and where the tax on that wealth ultimately falls.

Investment strategies

There’s more to software than just code

AI-driven fears of collapsing software moats has triggered indiscriminate sell-offs. This has created mispricing opportunities as markets overreact to uncertainty and rising discount rates.

Economics

Europe: A new growth trajectory powered by reform and investment

Europe is undergoing a major transformation driven by security threats, US pressure, and a shift from austerity to growth. EU member states are taking proactive measures to enhance competitiveness and resilience.

Investment strategies

Orbital AI data centers prepare for launch

The new space race is driven by AI as data centers in space offer continuous solar power and reduced environmental impact. Orbital AI aims to speed data processing and ease Earth's resource strains.

Retirement

Little‑known government scheme can help retirees tap into $3 trillion of housing wealth

The Home Equity Access Scheme in Australia allows older homeowners to tap into their home equity for retirement income, yet remains underused due to lack of awareness and its perceived complexity.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.