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How to make the most of Firstlinks

We strive to find the best content for our readers each week and to make our site a free resource for your investing needs. We edit all articles and curate them into a readable form to maximise the use of your time and there are no annoying logins or forgettable passwords to worry about.

Here are 10 ways to make the most of this resource:

1. Search function

The search box in the top right of the home page is a good way to find articles on almost any financial subject. 

2. Education Centre

This section has become one of the most popular on our website. It holds ETF reports, LIC updates, hybrid pricing and reports on hundreds of listed and unlisted securities. We have added a carousel to the home page to show the reports or it can be accessed from the top menu bar.

3. White Papers

Our sponsors provide longer research papers which often contain more details than their articles. There is now a White Paper section on the menu bar which shows all the papers since 2015, plus a White Paper carousel with the latest pieces.

4. Subject articles highlighted

We have grouped articles into major categories and added a new section under the subscription box which shows the latest articles from each of these major subjects. A chance to catch up on recent material.

5. Archive of all previous editions

Nine years of previous editions are stored under the Archive section on the top menu bar. Select any of the years and previous editions, and there’s a wealth of material.

6. Trending and ‘Most Viewed’ articles

Want to know what others have been reading in the last few weeks? The ‘Trending now’ articles will scroll across the top and be included next to any of the articles in the ‘Most Viewed’ section.

7. Special eBooks

Firstlinks has compiled 11 special eBooks over the years, selecting the best content from specific years or contributions to mark an important anniversary. See them under the top menu tab.

8. List of all authors

Our list of authors reads like a ‘Who’s Who’ of Australian finance. Under the archive tab on the top menu bar, all authors are listed alphabetically by first name. Follow up on your favourite author.

9. Sponsor section

Each Firstlinks sponsor has its own page under the 'Sponsor' tab. If you read an article and you want to know more about the fund manager or company, it's a place where all previous articles and White Papers are stored. Are they smart enough to justify your business?

10. Free to register

Anyone can register to receive Firstlinks each week for free by filling in the registration box on the home page.

And look out for the return of our popular podcast, 'Wealth of Experience' for Season 2 in early 2022.



10 ways to make the most of our new website

The Morningstar team welcomes Firstlinks

Onward and upward


Most viewed in recent weeks

A tonic for turbulent times: my nine tips for investing

Investing is often portrayed as unapproachably complex. Can it be distilled into nine tips? An economist with 35 years of experience through numerous market cycles and events has given it a shot.

Rival standard for savings and incomes in retirement

A new standard argues the majority of Australians will never achieve the ASFA 'comfortable' level of retirement savings and it amounts to 'fearmongering' by vested interests. If comfortable is aspirational, so be it.

Dalio v Marks is common sense v uncommon sense

Billionaire fund manager standoff: Ray Dalio thinks investing is common sense and markets are simple, while Howard Marks says complex and convoluted 'second-level' thinking is needed for superior returns.

Welcome to Firstlinks Edition 467

Fund manager reports for last financial year are drifting into client mailboxes, and many of the results are disappointing. With some funds giving back their 2021 gains, why did they not reduce their exposure to hot stocks when faced with rising inflation and rates?

  • 21 July 2022

Welcome to Firstlinks Edition 466 with weekend update

Heard the word, cakeism? As in, 'having your cake and eating it too'. The Reserve Bank wants to simultaneously fight inflation by taking away spending power, while not driving the economy into a recession. If you want to help, stop buying stuff.

  • 14 July 2022

Welcome to Firstlinks Edition 465 with weekend update

Many thanks for the thousands of revealing comments in our survey on retirement experiences. We discuss the full results. And with the ASX200 down 10%, the US S&P500 off 20% and bond prices tanking, each investor faces the new financial year deciding whether to sit, sell or invest more.

  • 7 July 2022

Latest Updates


The paradox of investment cycles

Now we're captivated by inflation and higher rates but only a year ago, investors were certain of the supremacy of US companies, the benign nature of inflation and the remoteness of tighter monetary policy.


Reporting Season will show cost control and pricing power

Companies have been slow to update guidance and we have yet to see the impact of inflation expectations in earnings and outlooks. Companies need to insulate costs from inflation while enjoying an uptick in revenue.


The early signals for August company earnings

Weaker share prices may have already discounted some bad news, but cost inflation is creating wide divergences inside and across sectors. Early results show some companies are strong enough to resist sector falls.


The compelling 20-year flight of SYD into private hands

In 2002, the share price of the company that became Sydney Airport (SYD) hit 80 cents from the $2 IPO price. After 20 years of astute investment driving revenue increases, it sold to private hands for $8.75 in 2022.

Investment strategies

Ethical investing responding to some short-term challenges

There are significant differences in the sector weightings of an ethical fund versus an index, and while this has caused some short-term headwinds recently, the tailwinds are expected to blow over the long term.

Investment strategies

If you are new to investing, avoid these 10 common mistakes

Many new investors make common mistakes while learning about markets. Losses are inevitable. Newbies should read more and develop a long-term focus while avoiding big mistakes and not aiming to be brilliant.

Investment strategies

RMBS today: rising rate-linked income with capital preservation

Lenders use Residential Mortgage-Backed Securities to finance mortgages and RMBS are available to retail investors through fund structures. They come with many layers of protection beyond movements in house prices. 



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