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3 September 2025

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First Sentier Investors

  •   23 September 2020
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First Sentier Investors unifies under one brand globally

Wednesday, 23 September 2020: Leading global investment manager, First Sentier Investors, today announced the completion of its rebrand from First State Investments to First Sentier Investors in all markets ex Australia, effective today.

In Australia, the firm has operated as First Sentier Investors since September 2019, where it was earlier known as Colonial First State Global Asset Management.

The new brand reflects its desire to be a unified global business, and concludes one of many programs of work underway to establish it as a standalone business following its transition in ownership from Commonwealth Bank of Australia to Mitsubishi UFJ Trust and Banking Corporation, a wholly owned subsidiary of Mitsubishi UFJ Financial Group, Inc. in August last year.

Headquartered in Sydney, First Sentier Investors manages $215 billion in assets under management as at 30 June 2020 on behalf of investors across Asia, Australasia, Europe and North America. The firm offers a comprehensive suite of active investment capabilities across global and regional equities, cash and fixed income, infrastructure, and multi-asset solutions, all with a shared purpose to deliver sustainable investment success.

There is no change in the investment teams or investment process as a result of the rebrand. First Sentier Investors is the home of investment teams Stewart Investors, FSSA Investment Managers and Realindex, and these teams will continue to operate under their current brand names.

First Sentier Investors Chief Executive Officer Mark Steinberg said: “Today is an important day for our business. It has been just over a year since we became First Sentier Investors in Australia, and today we become unified under one brand as the name change becomes effective across all markets.

“As a global business, we have a complex and diverse client base, which means there are clear benefits to having a unified global corporate brand name. While we are a portfolio of brands, the corporate brand provides a unifying element and a common vision and purpose.”

 

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