Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 39

Top 10 tips to find great small companies

At Wilson Asset Management, our major focus is investing in well priced growth companies, which we usually find in the small and mid-cap industrial sectors for our three listed investment companies.

As discussed in previous articles, small cap companies outperform their large cap peers over the long term and are a great way of enhancing your portfolio’s returns and providing added diversification. In the small cap sector there is an asymmetry of information. If you do the hard work, there is a higher probability you will get strong risk adjusted returns. We describe below some of the attributes we look for in identifying great small cap companies.

  • Management. Management is extremely important for all companies, particularly smaller ones.  It can make or break a company. When we are investing in a company, we make sure we spend time with management so we can assess them. We look at their past performance. Do they have a detailed understanding of their business, particularly the financials?  Do they have a clear vision for the company?
  • Earnings Per Share growth. I believe that movements in Earnings Per Share (EPS) have the best correlation to movements in share prices. It is important to find a company that has strong EPS growth. We look for companies that are growing at 15% to 20% per annum over the next two years. 
  • Free Cash Flow. When you are looking at companies that are growing strongly, it is important to understand how they will fund growth. We look at the cash the company generates before amortisation and depreciation and after subtracting the dividend payment, capital expenditure and the change in working capital (change in working capital equals inventory plus debtors minus creditors times the percentage increase in sales in a 12 month period). It is important that cash flow is positive.
  • Valuation. You can look at a company on a Price to Earnings (P/E) basis or a discount to asset basis. We try to find companies that are growing (EPS growth) at 1.5 to 2.0 times their P/E. Say the company is on a P/E of 10x and growing at 15% to 20% per annum. On other occasions, you may find companies that are trading at a discount to the value of their net assets. Obviously, it is important to understand the make-up of those assets. The discount to asset opportunities can provide low risk plays for patient investors.
  • Operations. Operations in a small company are paramount. Companies should have a tight cost focus and strong financial controls. Avoid firms trying to spread themselves too thinly across various products and services. Also, be wary of companies with a future tied to one particular event such as a major gold discovery, drug approval or a change in legislation, as these tend to be very high risk plays.
  • Industry position. Analysing the market or industry position is important in order to ascertain how feasible a company’s long term strategy is given its operating environment. This is crucial as the strategy put forward by management must be realistic given the current business environment. Is the company operating in a new high growth sector or is it operating in a more mature stable low growth market?In the early stages of a new growth market, a lot of small companies can start up and perform well, as there is plenty of growth to go around.At the other end of the spectrum (think retail), it can be very hard for small companies to break into mature markets, as there are usually a few dominant players with large market shares and significant financial fire power to counteract the threat of new entrants. You are trying to identify companies that are well positioned in growth industries.
  • Patience. Small cap stocks tend to be more volatile than their large cap cousins, but hanging in there can pay off for investors in the long run. This does not mean an investor should stick with a stock stoically until it has lost 99% of its value. Patience only applies if the company is continuing to execute its strategy in line with its stated time-frame. If the fundamental reasons that attracted you to the stock are still valid and the management is delivering on its strategic plan as stated, then be patient and filter out the background noise of the market. The market should recognise the results and the story in due course.
  • Catalyst. Before we invest in a company, we identify a catalyst that we believe will re-rate or drive its share price higher. The catalyst could be a positive earnings surprise, a management change, a structural change in the industry, the sale of a loss-making division or expansion into a new market. A catalyst could be anything that you believe will positively change the value of the company in the eyes of the market.
  • Strong fundamentals. A good small cap company should have a strong balance sheet.   Although the dollar values involved might look minuscule compared to BHP Billiton, they are just as important.  Companies with high cash levels and low to zero debt are something to look for.  Also, watch out for intangible assets on the balance sheet such as goodwill and deferred revenue.  These may have to be written down significantly at a future date.The cash flow statement is also a key document.  In its purest form, it registers all the cash flowing in and out of the business over a period.  Look for positive cash flow overall and especially positive cash flow from operations. Usually companies that have negative cash flow from operations don’t survive.Good companies with strong businesses usually have straightforward accounts that are easy for the user to read and understand. A convoluted set of accounts can sometimes be a red flag indicating that the company is in trouble or trying to hide something.
  • Liquidity. For most investors in large cap stocks, this issue isn't a concern. However, at the smaller end of the market, investors need to keep in mind the size of the position they wish to accumulate in a company and the average daily trading volume in the stock.While the company in question might be a great one, you still want to be able exit at either a profit or a loss if the reason behind your investment fundamentally changes. Investors need to be aware that in very thinly traded stocks it may take days, weeks or even months to exit.  Hence, the old saying, ‘equity is forever’.

The above points are not foolproof but they should assist investors in making their decisions when searching for a small cap stock or two for their portfolio.

 

Chris Stott is the chief investment officer at Wilson Asset Management.

 

  •   8 November 2013
  • 1
  •      
  •   
1 Comments
Jo
November 07, 2013

All of the above information is already reflected in the stocks price.

 

Leave a Comment:

RELATED ARTICLES

Buy the dips?

The ASX is full of old, stodgy, low-growth companies

Australian large caps outperform small caps over long term

banner

Most viewed in recent weeks

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

The investment that sidesteps the new tax traps

Tax rules have changed, but many investors are still using yesterday’s strategies. Insurance bonds may offer advantages for those seeking greater control, tax efficiency and certainty about their wealth.

Testamentary trusts have secured the CGT exemption

Treasury’s latest CGT reform draft delivers a win for testamentary trusts and deceased estates, exempting estate-derived gains from the 30% floor. However, questions on death and divorce rollovers remain unresolved.

Latest Updates

Shares

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

Investment strategies

Making a case for the 40 year mortgage

The housing debate tends to focus on prices, interest rates and deposits. Yet an overlooked feature of the mortgage itself could help buyers enter the market sooner without abandoning prudent lending standards.

SMSF strategies

Red flags to watch out for when considering an SMSF

Thinking about an SMSF? Before you sign anything, learn how to spot the difference between genuine advice and a sales pitch, understand the real costs, and avoid the compliance mistakes that attract ATO attention.

Investment strategies

Not all income is created equal

Market conditions are shifting as familiar yield sources quietly lose momentum. Australian public credit may be the most compelling source of income in today's market but many investors haven't noticed the shift. 

Investment strategies

The market paid for change, not comfort

Reporting season has delivered a clear message: the market is no longer paying simply for quality, resilience or an earnings beat. It is paying for change in earnings expectations and the outlook ahead. 

Investment strategies

Will AI destroy investor capital?

Some of history's most important innovations changed the world while leaving investors much poorer. As trillions pour into AI, a familiar pattern may be emerging, one that rewards society far more generously than capital.

ASX reporting season: Signals, surprises, stock stories

August reporting season delivered strong earnings and bigger-than-expected dividends, but beneath this, a more nuanced story emerged. First Sentier Investors’ David Wilson and Christian Guerra unpack the key trends.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.