Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 220

The truth on three big indexing questions

Indexing has become an undeniable force in the investment world. Consider that US$1.4 trillion in net new cash and reinvested dividends flowed into US equity index funds and ETFs in the decade through year-end 2016, which is astonishing compared with the US$1.1 trillion in net outflows from active funds in the same period.

Indexing’s rise did not happen by accident. At Vanguard, the improvement in index fund management included refining index sampling techniques, better approximating the fundamental characteristics of benchmarks, working closely with benchmark providers and strengthening index methodologies.

But the push to improve indexing does not stop there. In my new role as Vanguard’s Chief Investment Officer, my global team and I are dedicated to staying abreast of new themes in the investment world, especially exploring the details of what makes indexing tick. Our mission is to optimise the investment outcomes for our clients and investors overall at a low cost.

I am a firm believer in the value indexing delivers to both the investor and the market as a whole. But over the last few months, indexing has received criticism from a few commentators alleging indexing hurts price discovery, stifles competition via common ownership, and leads to higher volatility. I believe those claims are inherently false, so let’s walk through these arguments and set the record straight.

1. Does indexing hurt price discovery?

The concern about indexing hurting price discovery is naive. Price discovery is driven by active managers, Vanguard included. I know from my years as a bond guy the vital role that active managers play in keeping security prices aligned with their value. The thought that indexing could somehow get in the way of that is troubling for me. But the truth is that even though indexing has grown in popularity, it’s still a small part of overall trading volumes (i.e. portfolio managers’ trading of index funds’ underlying securities). Since indexing represents about 5% or less of US equity daily volumes, as shown in the chart below, there is still considerable price discovery and liquidity provided by active managers.

Breakdown of overall individual stocks’ trading volume

Sources: Vanguard and Bloomberg, 2017.

2. Does indexing cause a lack of competition?

Critics claim that managers of corporations whose stocks are in some of the leading indexes become complacent participants, rather than competitors, because stock prices are propped up by the steady drumbeat of index investments. There is no evidence to support these anticompetitive practices or that there is a cause-and-effect relationship between common ownership and product price competition. All the corporate executives that I know are diehard competitors and are doing everything in their power to expand market share, increase revenues, and boost profits.

In addition, as owners of just about every company in every industry, index funds have no incentive to favour one industry over another as higher product prices in any one industry would cut against fund investors’ interests in other sectors.

We believe fierce industry competition produces greater shareholder return and a healthier industry as a whole, since competition forces companies to constantly innovate and find new ways to deliver value to both consumers and shareholders. We firmly believe the best performers should be rewarded, which is why we advocate for executive compensation plans to be tied to performance, not stock price, and have explicitly promoted competition among firms in their respective peer groups.

3. Does indexing drive volatility?

I do not see any substance to the concern that equity index funds contribute to market volatility. Regardless of size, indexing is not a monolithic investment strategy. Index investments are spread through many market caps and investment styles, and the majority of index assets are held by long-term investors in broad-based, market-cap-weighted funds. There is no convincing evidence that the growth of index funds has had an impact on market volatility or the dispersion of stock returns. Even as index funds’ share of mutual fund assets has consistently grown, market standard deviation has risen and fallen in a seemingly random pattern. Dispersion among the stock market’s securities has remained somewhat constant, except for the tech bubble and the global financial crisis.

The real truth: indexing has earned its accolades

Indexing has transformed the investment experience for millions of investors. We take pride in the fact that we have helped investors enjoy the many benefits of indexing, including:

  • Low cost
  • Broad diversification
  • Relative predictability
  • The potential for long-term outperformance compared with the performance of many high-cost active fund managers.

Indexing offers a firm foundation for investors seeking to achieve their investment goals, and as Vanguard’s CIO, it’s my job to make sure that indexing and active management continue their symbiotic relationship in the investment landscape.

 

Greg Davis is the Vanguard Group’s Global Chief Investment Officer. This article is general information and does not consider the circumstances of any individual.

 

  •   21 September 2017
  • 2
  •      
  •   

RELATED ARTICLES

The challenges of building a lazy portfolio

Everything my friends need to know about investing

Howard Marks asks 5 questions on indexing

banner

Most viewed in recent weeks

Testamentary trusts post-budget: Estate planning, tax reform and the ‘death tax’ debate

Proposed Budget changes to taxation are casting new uncertainty over testamentary trusts, prompting closer scrutiny of estate planning structures and the real implications of reforms still taking shape.

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

Meg on SMSFs: The CGT changes don’t impact super but what about Div 296 tax decisions?

New CGT rules could tip the scales in the super vs non-super debate. For those facing the Division 296 tax, the case for withdrawing has gotten more complex. A "comparison rate" tool may help assess decisions.

The strange effect of the 30% minimum capital gains tax

The 30% minimum tax on capital gains sits at the heart of the budget's proposed reforms. Yet the mechanics reveal anomalies that introduce unexpected distortions that raise questions about its design.

Welcome to Firstlinks Edition 667 with weekend update

The downfall of the giant and three lessons for investors.

  • 18 June 2026

Ranking three common retirement strategies

The defining challenge of retirement isn't just about building wealth, it's about converting your lifetime savings into sustainable income. A holistic understanding of different strategies can improve long-term outcomes.

Latest Updates

Planning

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning. 

Lithium's latest drop and what it means for ASX investors

Lithium's latest sell-off has punished ASX miners as prices remain hostage to shifting expectations. The key challenge is navigating a market prone to extreme volatility despite a strong case for the long-term demand outlook.

Investment strategies

CGT reform and fund turnover: who really feels the impact?

The implications of CGT reform are far and wide. As the 50% discount gives way to inflation indexation, turnover and return profiles may become critical drivers of after-tax performance. Some strategies face a far greater hit. 

Superannuation

Super was built for a very different Australia

Our retirement system was built around assumptions that no longer hold. Lower homeownership, longer lifespans and changing expectations are exposing cracks that policymakers and super funds need to address. 

Retirement

Retirement in reality - 4 months in

Many people spend years planning financially for retirement but little time preparing for what comes next. Four months in, here are the surprising lessons i've learnt on finding purpose, social connection and healthy habits. 

Investment strategies

After the Budget, Australia needs its own definition of quality

As tax reforms reshape investment incentives, investors should rethink what quality investing means in the uniquely concentrated Australian market, where traditional frameworks may not translate as effectively.

Datacenters are the new shale oil

Why are tech giants pouring billions into datacentres when the economics look questionable? The most dangerous words in investing may be: "everyone else is doing it". Today's AI boom has striking parallels with the shale bust.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.