Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 504

How to weight companies in a successful stock portfolio

As a fund manager, we like to talk about the stocks we hold: what the companies do, why they look attractive and how they fit with our investment philosophy. Stock picking is key to our investment philosophy. Outperforming over the long term, however, does not solely depend on the stocks you pick. It also depends on how you weight those stocks in your portfolio.

While there are many ways to construct a portfolio, our preferred method is to weight stocks so that those we think have lower downside risk, both in absolute terms and relative to the potential upside, have a higher weight.

This article explains why we choose to do this: exploring some theoretical underpinnings in the Kelly Criterion; explaining how it might apply to portfolios; some practical limitations in the real world and how we use this approach in the Allan Gray Australia Funds.

Lessons from a coin toss

Suppose we play a game in which we toss a fair coin (50% chance of heads or tails) once a month for 20 years, a total of 240 coin tosses.

We start with $100 in the bank and, for each coin toss, we are allowed to bet as much of our current pool of funds as we would like.

For every $1 we bet, if the coin toss comes up heads, we win exactly the amount we staked as profit, so we end up with $2 in total. If the coin toss comes up tails, we lose half of our stake and would end up with 50 cents.

Sounds like a pretty good game to play, doesn’t it? Even odds of winning and losing, but the amount you win is double the amount you lose. So why not bet everything you’ve got? After all, on average, for each dollar you bet, you will end up with $1.25 (there is a 50% chance of winning $1, and a 50% chance of losing 50c). The more you bet, the better, right?

If things go your way and a lot of heads come up, you could end up as rich as Warren Buffett. Indeed, there is around a 3% chance that your initial $100 will be worth more than $100 billion after 20 years.

Unfortunately, if there are a lot of tails in the series of coin tosses, this strategy fares badly. In fact, there is about a one-in-three chance that you will have less than $1 left after 20 years, and a greater than 50% chance you will end up with no more than the $100 you started with.

Suddenly, betting the farm on every coin toss seems risky. It turns out that the average return is distorted by a small minority of outliers.

What about the other extreme? If you bet zero on each coin toss, you will end up with $100 at the end of 20 years. That’s a good way to limit the downside, but $100 might only buy a couple of decent hamburgers in 20 years – probably not a sensible retirement strategy.

The Kelly Criterion

It was American physicist, John Kelly, who figured out the optimal strategy for the coin toss scenario, as well as far more complicated examples, in the 1950s.

His work established the so-called ‘Kelly Criterion’, which describes the size of the stake that maximises the expected geometric growth rate of your wealth over time or, equivalently, the amount of money you will have at the end of a given period.

In the case of the coin toss game, the optimal stake at each toss of the coin is exactly half of what is in your wallet. Following this strategy, the chance that you will end up with less than the $100 you started with is only 0.4%, compared to the one-in-two chance with the all-in strategy. There is a greater than 50% chance of amassing more than $100 million at the end of 20 years, and an 11% chance of amassing more than $100 billion! Position sizing changes the payoff profile dramatically.

What you sacrifice is the tail-end chance of earning astronomic returns (trillions and higher) with a run of extreme luck in the all-in strategy, but most people would regard the range of possible outcomes as very attractive.

We simulated playing this game a million times, with stakes of 20%, 50% and 100% of our wallet at each stage. You can see the results in the table below.

While it will not always be true that allocating a 50% stake gives the best outcome, in our simulation, this allocation gave a better outcome than placing a 20% stake roughly 95% of the time, and a better outcome than placing a 100% stake over 99% of the time.[1]

One striking aspect about following the Kelly Criterion is that it leads to concentrated bets. In the above game, a 50/50 bet where you lose half your stake if you are wrong but win the entire amount you stake if you are right, dictates betting 50% of your wallet on each bet.

To take another example, for an even money bet (which will return exactly the amount you staked as profit if you win but will cause you to lose the full amount staked if you lose), and where the odds of success are 60%, the Kelly Criterion suggests betting 20% of your wallet.

Applying the Kelly Criterion to an investment portfolio

If we think through the lens of the Kelly Criterion, the process of a fund manager selecting stocks is very similar to playing a succession of games like those in the example.

When fund managers think about how to construct a portfolio, they can choose different ways to size their positions. Some of these include:

At Allan Gray, we tend to construct our portfolios using option 3.

This may seem counterintuitive. Why not use option 2 and weight more to the stocks that have greater upside potential?

The Kelly Criterion shows us why that may not be optimal. If the downside is large, or the probability of that downside is large, then Kelly would suggest investing a small fraction of your capital, because repeating this across many stocks over many years would result in a suboptimal outcome.

By using option 3, we essentially focus on how much we could lose relative to how much we could gain. If we think the downside is small in both relative and absolute terms, we will consider allocating a larger weight. And knowing that even getting 60% of our calls correct is probably quite a good outcome, the probability that the investment increases or decreases in value may be near equal.

Practical limitations and general lessons

While this is all nice in theory, the real world is messier than the idealised example we use to illustrate the Kelly Criterion. For example:

  • You cannot place the identical trade successive times
  • Many investments are made in parallel
  • There are friction costs, such as trading fees and tax, that will eat into returns
  • The stocks we invest in can be correlated, which changes the portfolio’s risk profile
  • News flow can change the upside and downside potential continuously
  • The opportunity to buy a stock at your ideal price may not last long enough to build your position
  • There may be self-imposed constraints that try to reduce some measure of risk, e.g. not having any individual stock be greater than a certain weight in the portfolio
  • It is usually not possible to precisely know the probability of success in advance.

The theory provides a few useful lessons

Some applications for portfolio construction include:

  • Consider having a more concentrated portfolio. Application of the Kelly Criterion lends itself to larger weights than you might expect. This is not the way most fund managers behave; most are overly diversified, perhaps in part because incentive structures are not aligned to reward the potential volatility of such a strategy.
  • Sense-check position sizes. When viewing our portfolio, we always ask ourselves: have we got a greater weight in stocks that have a lower downside risk – both absolute and relative to upside – and, if not, what can we do about it? Restraint can be better than regret.
  • Hit rate (the number of stocks in a portfolio that outperform) isn’t everything. You can outperform with a low hit rate (providing the upside of each outperforming investment is large) and you can underperform with a high hit rate (if, for example, your position sizing does not work out).

In summary, maximising the chances of long-term outperformance depends on the position size, as well as the stocks that we pick. Our contrarian investment strategy helps us with stock selection, but the somewhat ‘hidden art’ of portfolio weighting contributes no less to how we perform in the long term.

 

[1] For some of the details behind this simulation, see this article from the CFA Institute.

This version was first published on 10 February 2023.

Dr Justin Koonin is an Analyst at Allan Gray, and is also a board director, philanthropic adviser, academic, community advocate on health and human rights, and holds several expert roles with the World Health Organization in global health.

Additional contributors: Simon Mawhinney, Managing Director and Chief Investment Officer; Dr Suhas Nayak, Analyst and Portfolio Manager; and Julian Morrison, Investment Specialist.

 

  •   12 April 2023
  • 4
  •      
  •   
4 Comments
Paul
April 13, 2023

I really enjoy this type of article and in particular how information theory can/can't be used in an economic sense. I once worked for a bookie (way back) and we applied this using "adjusted" odds per race to calculate amount to bet. As noted, the problems with "simply" using Kelly criteria lead to a number of issues. It's use is akin to growth optimal portfolios and not risk adjusted so downside is high (and quick) as you approach "optimal" Kelly criteria - hence the author's use of Option 3. Also, the author's final point on practical limitations is key - the "known" probability of success (exact odds) is a critical input. Summary, drawdowns always take longer to claw back so give up some upside to protect downside.

asdf
April 16, 2023

Warren Buffet rule no. 1 Never lose money.
Summary of the article :
Modify this to Minimise the loss of money.
Since some degree of risk is unavoidable

Interesting article

CC
April 19, 2023

kind of a silly rule considering Warren Buffet by his own admission has lost money on stocks plenty of times, including with an inexplicable decision to buy airline stocks some years ago. nobody is perfect, and neither is the market.

Warren Bird
April 19, 2023

I disagree. It's a statement against the typical trader mentality that takes a speculative view on outcomes expecting that many trades will make a loss. Buffet is saying that you should have a stronger basis for making an investment than that which requires stop-loss levels to be set purely on price changes. It's part of a genuine long term investment strategy. Not silly in my view.

I applied it in managing fixed income funds for many years. Not speculating about the future direction of bond yields, but evaluating each security on a risk-return basis over its time to maturity. A 10 year bond was assessed as if we were going to hold it for 10 years not for 10 days. And of course my passion for managing credit risk by diversification comes from the same place - you expect to make some losses on some individual credit risks so you make sure you have small exposures so that your portfolio's income isn't wiped out by a default.

 

Leave a Comment:

RELATED ARTICLES

Portfolio construction in the real world

Portfolio composition and what you find under the bonnet

Government bonds always have a role in diversified portfolios

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Four best-ever charts for every adviser and investor

In any year since 1875, if you'd invested in the ASX, turned away and come back eight years later, your average return would be 120% with no negative periods. It's just one of the must-have stats that all investors should know.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Latest Updates

Financial planning

How much does it really cost to raise a child?

With fertility rates at a record low, many say young people aren’t having kids because they’re too expensive. Turns out, it’s not that simple and there are likely other factors at play.

Exchange traded products

Passive ETF investors may be in for a rude shock

Passive ETFs have become wildly popular just as markets, especially the US, reach extreme valuations. For long-term investors, these ETFs make sense, though if you're investing in them to chase performance, look out below.

Shares

Bank reporting season scorecard November 2025

The Big Four banks shrugged off doomsayers with their recent results, posting low loan losses, solid margins, and rising dividends. It underscores their resilience, but lofty valuations mean it’s time to be selective. 

Investment strategies

The real winners from the AI rush

AI is booming, but like the 19th-century gold rush, the real profits may go to those supplying the tools and energy, not the companies at the centre of the rush.

Economy

Why economic forecasts are rarely right (but we still need them)

Economic experts, including the RBA, get plenty of forecasts wrong, but that doesn't make such forecasts worthless. The key isn't to predict perfectly – it's to understand the range of possibilities and plan accordingly.

Strategy

13 reflections on wealth and philanthropy

Wealth keeps growing, yet few ask “how much is enough?” or what their kids truly need. After 23 years in philanthropy, I’ve seen how unexamined wealth can limit impact, and why Australia needs a stronger giving culture.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.