Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 504

How to weight companies in a successful stock portfolio

As a fund manager, we like to talk about the stocks we hold: what the companies do, why they look attractive and how they fit with our investment philosophy. Stock picking is key to our investment philosophy. Outperforming over the long term, however, does not solely depend on the stocks you pick. It also depends on how you weight those stocks in your portfolio.

While there are many ways to construct a portfolio, our preferred method is to weight stocks so that those we think have lower downside risk, both in absolute terms and relative to the potential upside, have a higher weight.

This article explains why we choose to do this: exploring some theoretical underpinnings in the Kelly Criterion; explaining how it might apply to portfolios; some practical limitations in the real world and how we use this approach in the Allan Gray Australia Funds.

Lessons from a coin toss

Suppose we play a game in which we toss a fair coin (50% chance of heads or tails) once a month for 20 years, a total of 240 coin tosses.

We start with $100 in the bank and, for each coin toss, we are allowed to bet as much of our current pool of funds as we would like.

For every $1 we bet, if the coin toss comes up heads, we win exactly the amount we staked as profit, so we end up with $2 in total. If the coin toss comes up tails, we lose half of our stake and would end up with 50 cents.

Sounds like a pretty good game to play, doesn’t it? Even odds of winning and losing, but the amount you win is double the amount you lose. So why not bet everything you’ve got? After all, on average, for each dollar you bet, you will end up with $1.25 (there is a 50% chance of winning $1, and a 50% chance of losing 50c). The more you bet, the better, right?

If things go your way and a lot of heads come up, you could end up as rich as Warren Buffett. Indeed, there is around a 3% chance that your initial $100 will be worth more than $100 billion after 20 years.

Unfortunately, if there are a lot of tails in the series of coin tosses, this strategy fares badly. In fact, there is about a one-in-three chance that you will have less than $1 left after 20 years, and a greater than 50% chance you will end up with no more than the $100 you started with.

Suddenly, betting the farm on every coin toss seems risky. It turns out that the average return is distorted by a small minority of outliers.

What about the other extreme? If you bet zero on each coin toss, you will end up with $100 at the end of 20 years. That’s a good way to limit the downside, but $100 might only buy a couple of decent hamburgers in 20 years – probably not a sensible retirement strategy.

The Kelly Criterion

It was American physicist, John Kelly, who figured out the optimal strategy for the coin toss scenario, as well as far more complicated examples, in the 1950s.

His work established the so-called ‘Kelly Criterion’, which describes the size of the stake that maximises the expected geometric growth rate of your wealth over time or, equivalently, the amount of money you will have at the end of a given period.

In the case of the coin toss game, the optimal stake at each toss of the coin is exactly half of what is in your wallet. Following this strategy, the chance that you will end up with less than the $100 you started with is only 0.4%, compared to the one-in-two chance with the all-in strategy. There is a greater than 50% chance of amassing more than $100 million at the end of 20 years, and an 11% chance of amassing more than $100 billion! Position sizing changes the payoff profile dramatically.

What you sacrifice is the tail-end chance of earning astronomic returns (trillions and higher) with a run of extreme luck in the all-in strategy, but most people would regard the range of possible outcomes as very attractive.

We simulated playing this game a million times, with stakes of 20%, 50% and 100% of our wallet at each stage. You can see the results in the table below.

While it will not always be true that allocating a 50% stake gives the best outcome, in our simulation, this allocation gave a better outcome than placing a 20% stake roughly 95% of the time, and a better outcome than placing a 100% stake over 99% of the time.[1]

One striking aspect about following the Kelly Criterion is that it leads to concentrated bets. In the above game, a 50/50 bet where you lose half your stake if you are wrong but win the entire amount you stake if you are right, dictates betting 50% of your wallet on each bet.

To take another example, for an even money bet (which will return exactly the amount you staked as profit if you win but will cause you to lose the full amount staked if you lose), and where the odds of success are 60%, the Kelly Criterion suggests betting 20% of your wallet.

Applying the Kelly Criterion to an investment portfolio

If we think through the lens of the Kelly Criterion, the process of a fund manager selecting stocks is very similar to playing a succession of games like those in the example.

When fund managers think about how to construct a portfolio, they can choose different ways to size their positions. Some of these include:

At Allan Gray, we tend to construct our portfolios using option 3.

This may seem counterintuitive. Why not use option 2 and weight more to the stocks that have greater upside potential?

The Kelly Criterion shows us why that may not be optimal. If the downside is large, or the probability of that downside is large, then Kelly would suggest investing a small fraction of your capital, because repeating this across many stocks over many years would result in a suboptimal outcome.

By using option 3, we essentially focus on how much we could lose relative to how much we could gain. If we think the downside is small in both relative and absolute terms, we will consider allocating a larger weight. And knowing that even getting 60% of our calls correct is probably quite a good outcome, the probability that the investment increases or decreases in value may be near equal.

Practical limitations and general lessons

While this is all nice in theory, the real world is messier than the idealised example we use to illustrate the Kelly Criterion. For example:

  • You cannot place the identical trade successive times
  • Many investments are made in parallel
  • There are friction costs, such as trading fees and tax, that will eat into returns
  • The stocks we invest in can be correlated, which changes the portfolio’s risk profile
  • News flow can change the upside and downside potential continuously
  • The opportunity to buy a stock at your ideal price may not last long enough to build your position
  • There may be self-imposed constraints that try to reduce some measure of risk, e.g. not having any individual stock be greater than a certain weight in the portfolio
  • It is usually not possible to precisely know the probability of success in advance.

The theory provides a few useful lessons

Some applications for portfolio construction include:

  • Consider having a more concentrated portfolio. Application of the Kelly Criterion lends itself to larger weights than you might expect. This is not the way most fund managers behave; most are overly diversified, perhaps in part because incentive structures are not aligned to reward the potential volatility of such a strategy.
  • Sense-check position sizes. When viewing our portfolio, we always ask ourselves: have we got a greater weight in stocks that have a lower downside risk – both absolute and relative to upside – and, if not, what can we do about it? Restraint can be better than regret.
  • Hit rate (the number of stocks in a portfolio that outperform) isn’t everything. You can outperform with a low hit rate (providing the upside of each outperforming investment is large) and you can underperform with a high hit rate (if, for example, your position sizing does not work out).

In summary, maximising the chances of long-term outperformance depends on the position size, as well as the stocks that we pick. Our contrarian investment strategy helps us with stock selection, but the somewhat ‘hidden art’ of portfolio weighting contributes no less to how we perform in the long term.

 

[1] For some of the details behind this simulation, see this article from the CFA Institute.

This version was first published on 10 February 2023.

Dr Justin Koonin is an Analyst at Allan Gray, and is also a board director, philanthropic adviser, academic, community advocate on health and human rights, and holds several expert roles with the World Health Organization in global health.

Additional contributors: Simon Mawhinney, Managing Director and Chief Investment Officer; Dr Suhas Nayak, Analyst and Portfolio Manager; and Julian Morrison, Investment Specialist.

 

  •   12 April 2023
  • 4
  •      
  •   
4 Comments
Paul
April 13, 2023

I really enjoy this type of article and in particular how information theory can/can't be used in an economic sense. I once worked for a bookie (way back) and we applied this using "adjusted" odds per race to calculate amount to bet. As noted, the problems with "simply" using Kelly criteria lead to a number of issues. It's use is akin to growth optimal portfolios and not risk adjusted so downside is high (and quick) as you approach "optimal" Kelly criteria - hence the author's use of Option 3. Also, the author's final point on practical limitations is key - the "known" probability of success (exact odds) is a critical input. Summary, drawdowns always take longer to claw back so give up some upside to protect downside.

asdf
April 16, 2023

Warren Buffet rule no. 1 Never lose money.
Summary of the article :
Modify this to Minimise the loss of money.
Since some degree of risk is unavoidable

Interesting article

CC
April 19, 2023

kind of a silly rule considering Warren Buffet by his own admission has lost money on stocks plenty of times, including with an inexplicable decision to buy airline stocks some years ago. nobody is perfect, and neither is the market.

Warren Bird
April 19, 2023

I disagree. It's a statement against the typical trader mentality that takes a speculative view on outcomes expecting that many trades will make a loss. Buffet is saying that you should have a stronger basis for making an investment than that which requires stop-loss levels to be set purely on price changes. It's part of a genuine long term investment strategy. Not silly in my view.

I applied it in managing fixed income funds for many years. Not speculating about the future direction of bond yields, but evaluating each security on a risk-return basis over its time to maturity. A 10 year bond was assessed as if we were going to hold it for 10 years not for 10 days. And of course my passion for managing credit risk by diversification comes from the same place - you expect to make some losses on some individual credit risks so you make sure you have small exposures so that your portfolio's income isn't wiped out by a default.

 

Leave a Comment:

RELATED ARTICLES

The most important investment decision you’ll ever make

Building a lazy ETF portfolio in 2026

Portfolio construction in the real world

banner

Most viewed in recent weeks

Are you making these SMSF mistakes?

After four decades advising investors, there are a few common mistakes I've seen SMSF investors make. From holding too much cash and chasing yield to overtrading and trusting tips. Are these errors costing you?

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Retirement spending is not one-size-fits-all

New data challenges the idea that Australians are underspending their super. The bigger issue may be helping retirees navigate complexity, make confident decisions and use their savings to support security, wellbeing and choice.

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

The missing link in the CGT debate

A little-noticed consequence of Labor’s tax changes could have implications well beyond investors’ tax bills. The issue raises bigger questions about incentives, capital allocation and the drivers of long-term economic growth.

Latest Updates

SMSF strategies

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

The ageing ‘crisis’ has not and will not happen

Rising age dependency is frequently treated as a warning sign for economies. But when actual workforce participation is examined, a strikingly different picture emerges about ageing, productivity and economic sustainability.

Retirement

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

Shares

Four charts that expose market concentration risk

Investors have recently been rewarded for backing market leaders, but history suggests this eventually comes at a cost. Now may be the time to review whether your portfolio is carrying unintended risks beneath the surface.

Investment strategies

The case for gearing beyond property

Most Australians gear into property but ignore shares. That may be a mistake. Used carefully, geared equity strategies can enhance long-term returns, reduce cash tied up in growth assets and support retirement income goals.

Economy

Australia's $1 trillion debt pile

The headlines exclaiming that Australian government debt has hit A$1 trillion and US government debt has hit $40 trillion has turned heads, but how serious are they really? Will Australia's mix of debt create challenges?

Economy

Has 100 years of growth made us any happier?

For decades, GDP has been the benchmark for economic success, but has it made us materially happier? If happiness does not rise in lockstep with prosperity, are we overlooking what constitutes a successful society?

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.