Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 569

AI is not an over-hyped fad – but a killer app might be years away

The adoption of artificial intelligence (AI) has driven huge gains in the US stock market over the past 18 months led by the greatest beneficiary of all, semiconductor company, Nvidia. The AI theme is likely to be an enduring one with winners including the biggest technology companies, as they are able to invest massive amounts of cash in this emerging technology.

Yet as AI takes the world by storm, policymakers face a significant challenge in regulating AI as innovations quickly expand and citizens across the globe demand action to ensure the rollout of AI balances the enormous opportunities touted by true believers with the real and perceived risks emphasized by the vast majority of people.

Despite these risks, big technology companies have turbocharged their efforts to develop AI models and applications. In many cases they appear more interested in speed than safety, following the adage of "move fast and break things." This is not surprising given the winner-takes-most nature of digital tech and AI. However, the public wants increased transparency and is demanding thoughtful regulation. However, regulators need to "skate to where the puck is going" and that is not at all clear at this point.

There are lots of ways to mess up regulating a new technology

The history of regulation suggests one major risk is a rush to act, without considering the full benefits of AI technology. As often occurs, regulators may inflict a lot of harm in an attempt to do a little good.

One key risk is strangling innovation, as frequently transpires, particularly in Europe. Another risk is regulatory capture, which seems especially likely in the US given the high stakes and dearth of AI expertise in government. A third risk is state dominance, as is occurring in China. There are lots of ways to mess up regulating a new technology.

In terms of encouraging innovation, the US is usually much more effective than Europe and other economies. "American exceptionalism" largely reflects its light regulatory touch and unrivalled venture capital ecosystem. And this helps explain why most top AI professionals chose to work in the US, even among those born abroad. It also clarifies why America captures the lion’s share of private sector investment in AI.

When it comes to regulation, history shows us that mistakes are likely to be made, and they will have important implications for the pace of innovation, the structure of the tech industry and the cash flow accrued by investors. While there are also risks to insufficient regulation, the track record with digital tech makes it clear that premature implementation of a rigid and complex regulatory framework is likely to impose excessive costs but do little to protect society.
Some commentators quip that "AI will be the first industry to be regulated before it becomes an industry." With new technologies, it usually takes ten to twenty years before a regulatory framework is put it place. This reflects the fact that nobody possesses a crystal ball, so we do not know which startups will become the next titans, and which current superstars will fall. This level of uncertainty means governments need to proceed cautiously before introducing restrictive laws regulating new technologies and halting progress.

Moreover, we believe AI represents the fourth wave of digital technology following the PC, internet, and mobile phones. Overregulating this emerging technology would harm the pace of technological development, damaging innovation, productivity, economic growth, and national security.

Winners from the AI movement

Digital tech always features winner-takes-most dynamics and AI will not prove an exception. This means aspiring titans need to move fast and invest massively. There is room for only a small number of winners in each segment and those companies will reap the vast bulk of free cash flow and profits going forward.

One computer chip design company illustrates this dynamic. Nvidia has led the AI gains to become almost as large as Microsoft and Apple, momentarily becoming the largest company in the world in mid-June. But Nvidia’s price now assumes that it will grow earnings by 20% a year for the next 18 years. Other companies have done that - Apple did it, Microsoft did it. But they did it when they were much smaller companies. This makes us sceptical regarding future returns for Nvidia's shareholders. We are similarly sceptical about Tesla.

Our preference is to seek companies with a return on invested capital (ROIC) well above their weighted average cost of capital (WACC). We also look for high and sustainable operating margins and a solid track record of generating free cash flow (FCF). Regarding valuations, we want to be confident that the earnings growth already incorporated in the share price seems reasonable and attainable. From this perspective, AI leaders such as Microsoft, Google and Meta are interesting.

Other potentially interesting companies include Taiwan Semiconductor Manufacturing Company (TSMC), the Taiwanese contract manufacturing company. It fabricates the vast majority of leading-edge chips, including those designed by Nvidia.

Semiconductor equipment company, ASML is also interesting. Dutch-based ASML has overtaken the French luxury giant LVMH as Europe’s second largest company, second only to drug maker Novo Nordisk. ASML has for a time been Europe's largest technology company, making the lithography machines that are critical to chip manufacturing. It possesses a near monopoly in this segment, a result of almost four decades of intense research and development.

Education and healthcare are among the sectors to benefit from AI

Healthcare is one industry where we see AI having tremendous impact. Healthcare is about 20% of U.S. gross domestic product (GDP), and a similar percentage of employment. There are many areas where AI can be used in the sector, including transcribing doctors' notes, diagnosis and assisting radiologists, as well as drug discovery and the invention of new antibiotics. The challenge with the healthcare sector though is that it's highly regulated and institutionalised, which sometimes makes it quite resistant to change.

Another sector likely to benefit is education. A company called Khan Academy, run by Sal Khan, has an AI application called Khanmigo, and it's currently being rolled out in a small number of schools. This is a terrific development, as it enhances the education process and gives every student an AI tutor focused on their needs, interests, and pace of learning. AI will also change the role of teachers, who will spend less time lecturing and grading papers and more time supervising, monitoring, helping students when they get stuck, and overall acting like a conductor.

AI will also have dramatic impact on the entertainment industry, including music and video generation. OpenAI's Sora application, for example, focuses on creating animated content, in some cases reducing the cost of producing animation by 99%. This will create challenges for places like Disney and Netflix, but ultimately, we're going to be able to enjoy even more quality content than we have today.

Ted Sarandos, the co-CEO of Netflix, argues AI is just another tool to help them tell stories that people love. We agree and believe the best way to think about AI is that it augments our abilities. This is true for healthcare professionals, educators, creative workers, and people in the finance sector. Whether you are a financial analyst, a portfolio manager or an advisor, AI is a tool that complements your abilities, enabling professionals to be even more effective and productive. Overall, AI is likely to be a net positive for many roles, as it augments what professionals do on a day-to-day basis.

To conclude, AI is likely to be the key investment theme for at least the next decade. This presents many opportunities for investors, as well as a number of challenges. One of these is that there's usually room for only a small number of winners in each segment and those companies get the vast bulk of free cash flow and profits going forward. This means increased market concentration, which is an integral feature of digital tech and AI. A second challenge is that a killer app might be years away which suggests significant market volatility going forward.

 

Dr Kevin Hebner is Managing Director, Global Investment Strategist with Epoch Investment Partners, a fund manager partner of GSFM, a Firstlinks sponsor. The information included in this article is provided for informational purposes only.

For more articles and papers from GSFM and partners, click here.

 

RELATED ARTICLES

The quiet winners of AI competition

3 reasons the party in big tech stocks may be over

Should you buy and hold an Artificial Intelligence portfolio?

banner

Most viewed in recent weeks

Simple maths says the AI investment boom ends badly

This AI cycle feels less like a revolution and more like a rerun. Just like fibre in 2000, shale in 2014, and cannabis in 2019, the technology or product is real but the capital cycle will be brutal. Investors beware.

Why we should follow Canada and cut migration

An explosion in low-skilled migration to Australia has depressed wages, killed productivity, and cut rental vacancy rates to near decades-lows. It’s time both sides of politics addressed the issue.

Are LICs licked?

LICs are continuing to struggle with large discounts and frustrated investors are wondering whether it’s worth holding onto them. This explains why the next 6-12 months will be make or break for many LICs.

Australian house price speculators: What were you thinking?

Australian housing’s 50-year boom was driven by falling rates and rising borrowing power — not rent or yield. With those drivers exhausted, future returns must reconcile with economic fundamentals. Are we ready?

Retirement income expectations hit new highs

Younger Australians think they’ll need $100k a year in retirement - nearly double what current retirees spend. Expectations are rising fast, but are they realistic or just another case of lifestyle inflation?

Welcome to Firstlinks Edition 627 with weekend update

This week, I got the news that my mother has dementia. It came shortly after my father received the same diagnosis. This is a meditation on getting old and my regrets in not getting my parents’ affairs in order sooner.

  • 4 September 2025

Latest Updates

Shares

Why the ASX may be more expensive than the US market

On every valuation metric, the US appears significantly more expensive than Australia. However, American companies are also much more profitable than ours, which means the ASX may be more overvalued than most think.

Economy

No one holds the government to account on spending

Government spending is out of control and there's little sign that Labor will curb it. We need enforceable rules on spending and an empowered budget office to ensure governments act responsibly with taxpayers money.

Retirement

Why a traditional retirement may be pushed back 25 years

The idea of stopping work during your sixties is a man-made concept from another age. In a world where many jobs are knowledge based and can be done from anywhere, it may no longer make much sense at all.

Shares

The quiet winners of AI competition

The tech giants are in a money-throwing contest to secure AI supremacy and may fall short of high investor expectations. The companies supplying this arms race could offer a more attractive way to play AI adoption.

Preparing for aged care

Whether for yourself or a family member, it’s never too early to start thinking about aged care. This looks at the best ways to plan ahead, as well as the changes coming to aged care from November 1 this year.

Infrastructure

Renewable energy investment: gloom or boom?

ESG investing has fallen out of favour with many investors, and Trump's anti-green policies haven't helped. Yet, renewables investment is still surging, which could prove a boon for infrastructure companies.

Investing

The enduring wisdom of John Bogle in five quotes

From buying the whole market to controlling emotions, John Bogle’s legendary advice reminds investors that patience, discipline, and low costs are the keys to investment success in any market environment.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.