Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 240

Asset class and portfolio management skills are different

Technology is having a profound impact on our access to information and our ability to transact has made investing easier, yet ironically, more difficult.

Our expectations of investment managers are higher, our reliance on their professionalism increasing. Mandatory superannuation means that balances are getting larger, mandates are broader, and institutional investors are shouldering increasing responsibility for investor outcomes.

Endowments, charities, and family offices are required to be more transparent and longer term focussed. At the same time, we are living longer, while average super balances are low, which means self-funding is imperative for many of us.

The problem is that, as in any field of endeavour, with evolution comes the need for greater specialisation. And one of the most important specialist skills is the ability to manage a portfolio as a whole, in many cases via multiple investment managers. This is different from the ability to successfully invest in different asset classes individually.

It is often argued that portfolio management, in the form of asset allocation, is the largest determinant of long-term investment performance. The question now is whether investment managers have the skills required to successfully navigate a sea of changing financial imperatives. And whether asset owners have the skills to oversee them.

What standard should you expect of investment managers? And how do we define and monitor standards?

Portfolio management goes well beyond financial advice or analysis

The challenge of successfully managing an investment portfolio goes beyond making a series of good individual investment decisions. Analysts analyse data and risks and give opinions based on the results. This is a fundamentally different skill from the ability to think about overall risk the right way. That is the job of the portfolio manager, who must be able to identify risks including externalities such as material environmental, social, and governance risks.

The skill of the portfolio manager lies in the ability to structure a portfolio so that unforeseen events do not result in the loss of the entire, or even a significant portion, of the fund. And that can mean managing interactions between a number of underlying managers to ensure diversification and correlation.

Portfolio management skills require specialist training, including tracking the progress of investments, knowing when to sell and how to get the mix right at any point in time. More of us are assuming we can take on this role of building portfolios. The major superannuation funds obviously do it, but so do SMSF trustees, Family Offices, and even individual investors.

We all have a responsibility to make good decisions. In the case of institutional investors, decisions have far-reaching consequences - the influence on corporate Australia, the performance of individual asset classes, and on individual investor outcomes can’t be overstated.

How do we achieve the necessary level of professionalism?

The short answer is a robust qualification with the requirements for ongoing maintenance and work.

Qualifications such as CFP and CFA remain vital, but a portfolio management qualification is needed to fill the gap:

  • The qualification should be international and set the bar for investment managers involved in any aspect of constructing multi-manager portfolios.
  • It must require rigorous ongoing CPD points.
  • Ethics must be a major part of the qualification, as ethics drive conduct and conduct drives outcomes.
  • ESG is no longer a ‘nice to have’; climate change, for example, is increasingly posing a real risk to financial stability.

We are at a point in the evolution of portfolio management and portfolio governance. Specialisation is now essential. With investors living longer and usually relying on retirement savings for many decades, the consequences of poor decisions are serious and the expectations of stakeholders higher than ever.

 

Pauline Vamos is the chair of CIMA Society of Australia (formerly IMCA Australia) and also the CEO of Regnan Governance Research & Engagement. She was CEO of the Association of Superannuation Funds of Australia (ASFA) between 2007 and 2016.

 

  •   15 February 2018
  • 8
  •      
  •   
8 Comments
David
February 14, 2018

Agree formal qualifications in portfolio management may be useful. So would qualifications in retirement outcomes, being a CEO of a super fund, member engagement and education, and so on ...

Steve
February 14, 2018

What qualification is desired outside of a CFA? It's practically designed for portfolio managers. The CFP on the other hand, is for financial advisers who like to outsource the investment decision.

Todd
February 15, 2018

Following on from Pauline's comment...CIMA certification fits uniquely in the clear and uncluttered space between the CFA program – which is perhaps best suited to those who primarily design portfolios of individual securities – and the CFP program – which is perhaps best suited to those who give broad-based financial planning advice.

In other words, CIMA certification is specialised and is ideally suited to investment management analysts/advisers - both practitioners and advocates - involved in any aspect of constructing multi-manager portfolios. Check it out here: https://portfolioconstructionforum.edu.au/cima/about-cima/

Steve
February 16, 2018

I must say, when you mentioned CIMA my first thought was of the very well-known Chartered Institute of Management Accountants, which while it is a very significant qualification, obviously has nothing to do with portfolio management. Have you considered changing it to something else?

DAVID HANCOCK
February 15, 2018

For my two bobs worth, I have experienced the benefits and disasters of a portfolio manager/financial adviser.

Subsequent to the GFC, I learnt that anyone with a bit of insight in the share market, could make money from shares. However, during a bear market, these people dropped down to the same level of share market investing knowledge as myself - very little. They increased share buying and selling due to falling low prices, having no idea of when to put the breaks on.

I would rather a portfolio manager/financial adviser to have a plan B and be willing to sacrifice their own brokerage profits by having safeguards on their clients money.

It is good to read someone with portfolio manager concern: 'The skill of the (proven) portfolio manager lies in the ability to structure a portfolio so that unforeseen events do not result in the loss of the entire, or even a significant portion.' This is more important than having a portfolio manager/financial adviser making a portfolio gain of a few percentage points above their peers. I would add 'proven' to this statement.

Pauline Vamos
February 15, 2018

CIMA is very much positioned between a CFP and CFA qualification. There is a growing number of planners who are constructing portfolios for retired clients, family offices and endowments and need more than a CPA. The qualification is quite flexible and suits the increasing range of people involved in multi manager portfolio governance (trustees and investment committees) and portfolio risk assessors including ESG risks. The world is changing rapidly, so the qualification evolves in line with changes in the investment landscape. Not many qualifications require on-going qualification - CIMA's remain relevant because only certified continuing education is accepted. CFP Certification and CFA Certification remain vital, but a portfolio management qualification to fill the gap is needed,

Angus McLeod
February 18, 2018

I agree with Steve that the CIMA is unfortunately named.

I am both CFA- and CIMA-qualified and on many occasions I've been asked about my "time in the UK". Additionally I have recommended the CIMA course to colleagues and then seen them looking at the Chartered Institute of Management Accountants web site for information.

I'm not sure that much can be done to rectify this situation now that CIMA has started to attain a foothold locally and its society has just formalised its name.

Jonathan Hoyle
February 25, 2018

Pauline, a couple of observations.
i) You are right to separate the need for specialist portfolio management skills from the current debate to raise the education standards of financial advisers. ASIC has surprisingly made few comments on the minimum portfolio construction skills needed by a financial adviser.

ii) The CFA is the gold-standard qualification for portfolio managers. It is hard and has a high failure rate. No other designation or qualification is required. The CFP is the gold standard for financial advisers; but it is not a rigorous money management designation.

iii) Regulatory overkill reduces supply and raises prices for consumers. We should think carefully before we all advocate more qualifications.

iv) The primary job of a portfolio manager running money for their clients is to maximise returns for a given level of risk. This is done by investing in companies that abide by the laws and ethics of the land. ESG/SRI/Green investing etc muddies these waters. For example, the most cost effective and proven way to deal with the very real issue of climate change is to build nuclear reactors. But with nuclear power, comes many other risks.

 

Leave a Comment:

RELATED ARTICLES

Are you making these SMSF mistakes?

10 checkpoints before setting up an SMSF

banner

Most viewed in recent weeks

Are you making these SMSF mistakes?

After four decades advising investors, there are a few common mistakes I've seen SMSF investors make. From holding too much cash and chasing yield to overtrading and trusting tips. Are these errors costing you?

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Will you run out of money in retirement?

Fear of running out has become a defining retirement anxiety. Why do some retirees die with substantial wealth while others deplete their nest egg? Evidence suggests the answer is more complicated than we think. 

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

Retirement spending is not one-size-fits-all

New data challenges the idea that Australians are underspending their super. The bigger issue may be helping retirees navigate complexity, make confident decisions and use their savings to support security, wellbeing and choice.

The missing link in the CGT debate

A little-noticed consequence of Labor’s tax changes could have implications well beyond investors’ tax bills. The issue raises bigger questions about incentives, capital allocation and the drivers of long-term economic growth.

Latest Updates

SMSF strategies

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

The ageing ‘crisis’ has not and will not happen

Rising age dependency is frequently treated as a warning sign for economies. But when actual workforce participation is examined, a strikingly different picture emerges about ageing, productivity and economic sustainability.

Retirement

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

Shares

Four charts that expose market concentration risk

Investors have recently been rewarded for backing market leaders, but history suggests this eventually comes at a cost. Now may be the time to review whether your portfolio is carrying unintended risks beneath the surface.

Investment strategies

The case for gearing beyond property

Most Australians gear into property but ignore shares. That may be a mistake. Used carefully, geared equity strategies can enhance long-term returns, reduce cash tied up in growth assets and support retirement income goals.

Economy

Australia's $1 trillion debt pile

The headlines exclaiming that Australian government debt has hit A$1 trillion and US government debt has hit $40 trillion has turned heads, but how serious are they really? Will Australia's mix of debt create challenges?

Economy

Has 100 years of growth made us any happier?

For decades, GDP has been the benchmark for economic success, but has it made us materially happier? If happiness does not rise in lockstep with prosperity, are we overlooking what constitutes a successful society?

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.