Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 312

We have many world best practice companies

Overall, Australia’s businesses are way below world best practice (WBP) when it comes to profitability and have been for decades. Average returns on shareholder funds after tax (ROSF or Return on Investment, ROI) across the nation’s 2.3 million businesses have averaged just 3.7% over the past three decades (compared with the 10-year government bond rate averaging 5.5% over that period), although with a better 4.2% in 2018. Our largest 2,000 corporations averaged 6.9% ROI, and our Best 100 did a little better at 8%. The WBP level is 22%.

What do we mean by world best practice?

In this article, I have treated WBP as a company profitability level above 22% ROI, not a single 'best' as we might do with best practice in other comparisons (such as OH&S, triple bottom line, stakeholder action). Even with best practice processes and products there are often subtle if not significant differences.

It's instructive to see how WBP has evolved through the ages of economic progress.

  • The Agrarian Age, up to the late 18th century. WBP profitability was probably around the 10-year bond rate of about 5.5%.
  • The Industrial Age, up to the mid 1960s. WBP profitability was around double the bond rate, at about 11%.
  • The current Infotronics Age, to the middle of the 21st century. WBP profitability has doubled again to 22%. The added returns come from intellectual property, brand strength, culture, etc, which often remain off balance sheet although shareholders accept them as real in valuing a company. The massive change has been in the value of intellectual property ahead of the audited net assets.

Global performance comparisons

All of the ROI averages of Australian companies stated in the first paragraph are just over half the averages in the USA.

However, Australia had more than one in 10 of our largest 2,000 - that account for 46% of the nation’s $5.3 trillion revenue in 2018 - achieving WBP of 22% in ROI terms over the 3-year period to 2018. Sadly, three in 10 lost money over the same period.

We see the same performance gap in our 30 largest listed stocks (by market capitalisation) compared with the 30 largest NYSE-listed stocks (the Dow Jones Index list) below.

So, a lot of share portfolios and SMSFs have become more heavily weighted into US equities in recent times (directly or via managed funds and ETFs). That has been a no-brainer when one sees the diversity of performance between the All Ordinaries, S&P500 and NASDAQ in the next chart.

Tell us some good news about Australia

But, as always, there is good news as well as sobering news as shown below.

world best practice

Some 42 companies in the Best 100 Listed Stocks achieved or bettered the WBP of 22% ROI in the three years to 2018, and the weighted average of the 100 was a commendable 18.9%.

The good performance took place across all five industry sectors with the toughest sector - the secondary sector of manufacturing, utilities and construction - performing best. Most of the 100 Best were focused companies with only five being diversified, and even they were theme conglomerates rather than dangerous classic conglomerates which all fail eventually.

The best news of all is when we look at the Best 50 Listed companies over a 5-year period to 2018, and compare their weighted performance with the All Ordinaries Index, as below.

world best practice

A million dollars invested in the Best 50 five years ago would have yielded a capital value of $2.5 million by 2018, a 30% pa return, plus dividends. The All Ords would have been worth just $1.15 million plus dividends.

Our Best 50 not only outpaced the S&P500, but also the NASDAQ. It would seem fundamentals do matter.

 

Phil Ruthven is Founder of the Ruthven Institute, Founder of IBISWorld and widely-recognised as Australia’s leading futurist.

A full 40-page online Summary of the latest Business Performance results is available from www.ruthven.institute along with a staggering amount of other strategic information.

  •   26 June 2019
  • 2
  •      
  •   

RELATED ARTICLES

Why stock prices are a distraction

Is the speculative fever in 'hot stocks’ over?

Gullible travels, or are Aussies more sceptical?

banner

Most viewed in recent weeks

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

The housing market is heading into choppy waters

With rates on hold and housing demand strong, lenders are pushing boundaries. As risky products return, borrowers should be cautious and not let clever marketing cloud their judgment.

Why it’s time to ditch the retirement journey

Retirement isn’t a clean financial arc. Income shocks, health costs and family pressures hit at random, exposing the limits of age-based planning and the myth of a predictable “retirement journey".

Australia's retirement system works brilliantly for some - but not all

The superannuation system has succeeded brilliantly at what it was designed to do: accumulate wealth during working lives. The next challenge is meeting members’ diverse needs in retirement. 

The 3 biggest residential property myths

I am a professional real estate investor who hears a lot of opinions rather than facts from so-called experts on the topic of property. Here are the largest myths when it comes to Australia’s biggest asset class.

Welcome to Firstlinks Edition 637 with weekend update

What should you do if you think this market is grossly overvalued? While it’s impossible to predict the future, it is possible to prepare, and here are three tips on how to best construct your portfolio for what’s ahead.

  • 13 November 2025

Latest Updates

Investment strategies

Australian stocks will crush housing over the next decade, 2025 edition

Two years ago, I wrote an article suggesting that the odds favoured ASX shares easily outperforming residential property over the next decade. Here’s an update on where things stand today.

Property versus shares - a practical guide for investors

I’ve been comparing property and shares for decades and while both have their place, the differences are stark. When tax, costs, and liquidity are weighed, property looks less compelling than its reputation suggests.

Investment strategies

What if Trump is right?

Trump may be right on two trends: nations are shifting from aspiration to essentials and from global dependence to self-reliance, pushing capital toward security, infrastructure, and energy.

Gold

After a stellar 2025, can gold shine again next year?

Gold has had a remarkable 2025, with the spot price likely to post its strongest return since 1971. This explores the key factors that will shape the outlook for the yellow metal next year, and long-term.

Superannuation

Critics of Commonwealth defined benefit schemes have it wrong

Critics like Clime's John Abernethy have questioned many aspects of defined benefit pensions for public servants. This is an attempted rebuttal, suggesting these pensions aren't the problem they're made out to be.

Infrastructure

Why airport stocks deserve a place in long-term portfolios

Aircraft constraints are holding back global air travel. Those constraints should soon ease which combined with a structural boom in travel demand could be a boon for global airport stocks.

Investment strategies

What is the future of search in the age of AI?

Search is changing fast. AI tools like ChatGPT and Google’s Gemini are reshaping how we find information, opening new opportunities for innovation, user engagement, and future revenue growth.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.