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Most Popular Articles of 2021

Each week, Firstlinks receives far more articles than we accept. We usually publish seven articles a week, with selections based on relevance of the topic for our audience, quality of the writing and expected popularity.

After almost a decade of publishing, we usually have a decent idea how popular an article will be. Sometimes, we publish an article which is fresh and smart although we know it will not attract high views. It will work well for a minority of readers and so it has a place. It's about the quality not only the metrics.

What distinguished 2021 was the number of articles that unexpectedly went 'viral'. While a typical good quality read on an investment topic might receive 5,000 views on our system, we had eight articles this year over 20,000 hits.

Often, an article hits a chord with a particular group, such as financial advisers, and it is widely circulated to their clients. Other times it is linked by other publications or social media and attracts a bigger audience. It is not easy to predict or cause these events.

The 10 most-read articles follow three themes. Based on our reader surveys, two categories - retirement planning and housing - are understandable given our relatively wealthy, self-directed and 'older' audience. The third is unexpected, the widespread interest in social security issues such as pension eligibility. Are the high views due to a desire to learn about current eligibility, the potential as a future safety net, or something else? Any feedback welcome.

(Click on the article to read it).

 

Title

Date

Hits

1

10 little-known pension traps prove the value of advice

15 Dec

48298

2

House prices surge but falls are common and coming

6 Oct

37272

3

10 reasons wealthy homeowners shouldn't receive welfare

15 Sep

33867

4

Check eligibility for the Commonwealth Seniors Health Card

22 Dec

27046

5

Unexpected results in our retirement income survey

11 Aug

21599

6

The looming excess of housing and why prices will fall

1 Sep

21395

7

Survey responses on pension eligibility for wealthy homeowners

22 Sep

20031

8

Stop treating the family home as a retirement sacred cow

27 Oct

20013

9

Three steps to planning your spending in retirement

7 Jul

19619

10

100 Aussies: five charts on who earns, pays and owns

6 Oct

19079

11

24 hot stocks and funds for 2021

6 Jan

18225

12

Three good comments from the pension asset test article

29 Sep

17550

13

Three all-time best tables for every adviser and investor

18 Aug

16900

14

Importance of remaining rational and why Bitcoin is worthless

4 Aug

16790

15

Invest in Australian value stocks before it is too late

24 Feb

15699

16

Turning point: the 2020s baby boom retirement surge

24 Mar

15128

17

Four simple strategies deliver long-term investing comfort

20 Jan

14813

18

Super changes, the Budget and 2021 versus 2022

12 May 

14802

19

Retirement income promise relies on spending capital

28 Jul

14416

20

400th Edition Special: 45 of the best investment ideas

24 Mar

14258

21

Five stocks that have worked well in our portfolios

25 Aug

14017

22

Great new ways the Government helps retirees

20 Jan 

14012

23

Finding sustainable dividend stocks on the ASX

30 Jun

13694

24

Grantham interview on the coming day of reckoning

2 Jun

13229

25

Two strong themes and companies that will benefit

20 Oct

13061

26

Five stock recoveries not hanging on COVID predictions

16 Jun

13030

27

Cut it out ... millionaires are not wealthy

20 Jan

12893

28

Hamish Douglass on why the movie hasn’t ended yet

15 Dec

12796

29

The risk-return tradeoff: What’s the right asset mix for a 5% return?

14 Apr

12518

30

How long will my retirement savings last?

7 Apr 

12382

31

Noel's share winners and loser plus budget reality check

19 May

12222

32

The hazards of asset allocation in a late-stage major bubble

13 Jan

12079

33

Five timeless lessons from a life in investing

28 Apr

11955

34

$100 billion! Five reasons investors are flocking to ETFs

10 Feb

11902

35

4 key materials for batteries and 9 companies that will benefit

13 Oct

11707

36

Buffett's favourite indicator versus all-in equities

21 Apr

11658

37

Peak to peak, which LIC managers performed during COVID?

16 Jun 

11293

38

In fact, most people have no super when they die

14 Apr

11158

39

Best and worst performing equity funds of 2020

13 Jan

11005

40

20 punches: my personal investments are not a forecast

8 Dec

11000

41

Why mega-tech growth are the best ‘value’ stocks in the market

7 Jul

10937

42

Welcome to Firstlinks Edition 433 with weekend update

11 Nov

10821

43

Among key trends in Australian banks, one factor stands out

14 Jul

10808

44

Four bubbly market pockets show heightened risk for investors

10 Mar

10608

45

BHP v Rio v Fortescue: it's all about the iron ore price

2 Jun

10408

46

The sorry saga of housing affordability and ownership

29 Sep

10328

47

Reducing the $5,300 upfront cost of financial advice

20 Oct

10184

48

Why has Australia slipped down the global super ranks?

10 Nov

10162

 

Many thanks to the hundreds of experts who wrote for us in 2021 and we look forward to publishing the best again in 2022. And thanks to our readers of these and the hundreds of articles published each year.

 

Graham Hand is Managing Editor of Firstlinks. My thanks to Christian Townsend and James Renton from Master Publisher who provide and support our Content Management System for producing this table and for their quick responses throughout 2021.

The articles should be read in the context of when they were published, and they do not consider the personal circumstances of any investor. 

 

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Rival standard for savings and incomes in retirement

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Welcome to Firstlinks Edition 467

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  • 21 July 2022

Welcome to Firstlinks Edition 466 with weekend update

Heard the word, cakeism? As in, 'having your cake and eating it too'. The Reserve Bank wants to simultaneously fight inflation by taking away spending power, while not driving the economy into a recession. If you want to help, stop buying stuff.

  • 14 July 2022

Welcome to Firstlinks Edition 465 with weekend update

Many thanks for the thousands of revealing comments in our survey on retirement experiences. We discuss the full results. And with the ASX200 down 10%, the US S&P500 off 20% and bond prices tanking, each investor faces the new financial year deciding whether to sit, sell or invest more.

  • 7 July 2022

Latest Updates

Economy

The paradox of investment cycles

Now we're captivated by inflation and higher rates but only a year ago, investors were certain of the supremacy of US companies, the benign nature of inflation and the remoteness of tighter monetary policy.

Shares

Reporting Season will show cost control and pricing power

Companies have been slow to update guidance and we have yet to see the impact of inflation expectations in earnings and outlooks. Companies need to insulate costs from inflation while enjoying an uptick in revenue.

Shares

The early signals for August company earnings

Weaker share prices may have already discounted some bad news, but cost inflation is creating wide divergences inside and across sectors. Early results show some companies are strong enough to resist sector falls.

Property

The compelling 20-year flight of SYD into private hands

In 2002, the share price of the company that became Sydney Airport (SYD) hit 80 cents from the $2 IPO price. After 20 years of astute investment driving revenue increases, it sold to private hands for $8.75 in 2022.

Investment strategies

Ethical investing responding to some short-term challenges

There are significant differences in the sector weightings of an ethical fund versus an index, and while this has caused some short-term headwinds recently, the tailwinds are expected to blow over the long term.

Investment strategies

If you are new to investing, avoid these 10 common mistakes

Many new investors make common mistakes while learning about markets. Losses are inevitable. Newbies should read more and develop a long-term focus while avoiding big mistakes and not aiming to be brilliant.

Investment strategies

RMBS today: rising rate-linked income with capital preservation

Lenders use Residential Mortgage-Backed Securities to finance mortgages and RMBS are available to retail investors through fund structures. They come with many layers of protection beyond movements in house prices. 

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