Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 70

Dive or stay: the biases of goalkeepers and portfolio managers

Millions of fans around the world have tuned into to this year's World Cup in Brazil. Whether you love it or hate it, the penalty kick is one of the most exciting plays in football. As the striker approaches the ball, often with the outcome of the game hanging in the balance, the goalkeeper has a split second to decide what to do. It’s not unlike the plight of portfolio managers in today’s fast-paced market.

Dive left? Dive right? Stay standing in the centre between the goal posts? The odds aren’t good: fewer than one in five penalty kicks are not converted at this level of play.

In 2006, the World Cup Final between Italy and France came down to a penalty kick shootout. On the first kick, the French goalie chose to dive to his right. However, the shot from the Italian striker went straight down the middle. Had the French goalie stayed at home, the outcome of that shot, and perhaps the game, may have been different.

According to one study, goalkeepers choose to dive nearly 94% of the time.1 In response to the relatively even distribution of kicks between the goalposts, however, and the greater chance of saving those in the middle, goalkeepers who stand and defend the centre may experience a better outcome. Simply put, not taking action may be the best course of action.

Due to what behavioural researchers call action bias, a goalkeeper is expected to act. In the case of a penalty kick, the norm is to dive. A scored goal is perceived to be less disappointing when it follows action. Innate self-confidence, years of training and the crowd’s expectations further contribute to this suboptimal decision. If the goalie dives, he feels that he did his best to stop the ball, and so does almost everyone else.

Investment managers often fall into the same trap of action bias, trading frequently, with confidence that this action adds value. And whether the trades ultimately prove to be right or wrong, the manager who trades frequently looks like he's doing something to generate results. This is one of many behavioural traits contributing to widespread short-termism in the markets.

In recent years, the average holding period for a stock has dropped to about seven quarters (and many studies claim it is much shorter). All too often the concept of buy and hold investing has been subsumed by short-term trading strategies. Many of these trading strategies, which rely on top-down macro-economic calls, are often no better at predicting the future direction of the markets than the goalie who tries to guess which way the shot is going.

Such a short-term bias creates an enormous time-horizon arbitrage opportunity for individual and institutional investors who are willing to take a long-term view. Over very short time periods - say, one week - the average difference between the best- and worst-performing stocks usually comes down to a few percentage points. Move out to one-year and you will begin to see stocks that significantly outperform in any given year. However, as they say, there is no free lunch and many of these high-flying stocks will often see market sentiment turn against their lofty valuations and find themselves at the bottom of the league tables the following year.

By contrast, if you look at the performance dispersion between the best and worst stocks over a five-year period, the numbers becomes quite meaningful. Simply put, over the long-term, the cream rises to the top, with the top 10% of stocks outperforming the bottom 10% by over 160 percentage points. And a common thread among managers who consistently generate long-term results is a strong buy-and-hold mentality. Managers who look to invest in companies that are well-positioned to generate growth over multi-year time periods have the courage to do nothing when short-term trends and negative headlines have the traders running for the exits.

Portfolio managers can lengthen the investment horizon by avoiding the temptation to trade frequently, choosing instead to hold securities for longer periods. Though portfolio managers and goalkeepers are prone to act, an awareness of this action bias may help them recognise that inaction can be an optimal strategy. And deciding to hold the position has the potential to result in a better outcome for their clients — and fans.

 

Mariana Araujo is a Sao Paulo-based equity research analyst for MFS Investment Management.

 

  •   11 July 2014
  •      
  •   

 

Leave a Comment:

RELATED ARTICLES

What is a ‘long-term investor’?

banner

Most viewed in recent weeks

Testamentary trusts post-budget: Estate planning, tax reform and the ‘death tax’ debate

Proposed Budget changes to taxation are casting new uncertainty over testamentary trusts, prompting closer scrutiny of estate planning structures and the real implications of reforms still taking shape.

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

Meg on SMSFs: The CGT changes don’t impact super but what about Div 296 tax decisions?

New CGT rules could tip the scales in the super vs non-super debate. For those facing the Division 296 tax, the case for withdrawing has gotten more complex. A "comparison rate" tool may help assess decisions.

The strange effect of the 30% minimum capital gains tax

The 30% minimum tax on capital gains sits at the heart of the budget's proposed reforms. Yet the mechanics reveal anomalies that introduce unexpected distortions that raise questions about its design.

Welcome to Firstlinks Edition 667 with weekend update

The downfall of the giant and three lessons for investors.

  • 18 June 2026

Ranking three common retirement strategies

The defining challenge of retirement isn't just about building wealth, it's about converting your lifetime savings into sustainable income. A holistic understanding of different strategies can improve long-term outcomes.

Latest Updates

Planning

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning. 

Lithium's latest drop and what it means for ASX investors

Lithium's latest sell-off has punished ASX miners as prices remain hostage to shifting expectations. The key challenge is navigating a market prone to extreme volatility despite a strong case for the long-term demand outlook.

Investment strategies

CGT reform and fund turnover: who really feels the impact?

The implications of CGT reform are far and wide. As the 50% discount gives way to inflation indexation, turnover and return profiles may become critical drivers of after-tax performance. Some strategies face a far greater hit. 

Superannuation

Super was built for a very different Australia

Our retirement system was built around assumptions that no longer hold. Lower homeownership, longer lifespans and changing expectations are exposing cracks that policymakers and super funds need to address. 

Retirement

Retirement in reality - 4 months in

Many people spend years planning financially for retirement but little time preparing for what comes next. Four months in, here are the surprising lessons i've learnt on finding purpose, social connection and healthy habits. 

Investment strategies

After the Budget, Australia needs its own definition of quality

As tax reforms reshape investment incentives, investors should rethink what quality investing means in the uniquely concentrated Australian market, where traditional frameworks may not translate as effectively.

Datacenters are the new shale oil

Why are tech giants pouring billions into datacentres when the economics look questionable? The most dangerous words in investing may be: "everyone else is doing it". Today's AI boom has striking parallels with the shale bust.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.