Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 374

Investors don’t need to pay a fortune for tech

Large technology stocks such as Apple, Amazon and locally, Afterpay, are capturing the headlines as key beneficiaries of the COVID-19 disruptions. While valuations for these stocks are now high, investors don’t need to pay big prices on tech stocks if they are prepared to dig a little deeper.

Three examples in our portfolio that trade on reasonable valuations are News Corp, City Chic and Redbubble.

News Corp (ASX:NWS) owns a number of old-world, structurally-challenged assets such as newspapers and Pay TV. From a valuation sense these are ascribed a negative value based on the current share price. But also within NWS is a 62% holding in one of Australia’s best digital businesses, realestate.com.au, and Dow Jones which includes the Wall Street Journal.

For the first time recently, NWS disclosed Dow Jones earnings separately in its earnings result, illustrating a jewel in the crown. 71% of revenue is digital and earnings increased 13% in the fourth quarter despite COVID-19 disruptions. Its peer, The New York Times, trades on 25x EBITDA, implying Dow Jones could be worth up to US$6 billion (70% of NWS), yet there is little ascribed in the share price in our view. Another key upcoming catalyst to close this gap is a NWS Investor Day in September focused on Dow Jones where the quality of this business will be more apparent.

Source: Iress. Price as at 11 September 2020 was $20.47.

City Chic (ASX:CCX) is a plus-sized female apparel retailer. Revenues have been impacted by COVID-19 disruptions however many peers were impacted far more. CCX has used its strong balance sheet and access to capital markets to buy the online operations of a US competitor, with a further acquisition likely in October.

With little additional operating costs, we expect they will be far more profitable than consensus estimates. Online sales will account for 70% of total, making it a largely digital retailer. CCX will come out of this crisis with significantly higher earnings and a better-quality business.

Source: Iress. Price as at 11 September was $3.27.

Redbubble (ASX:RBL) is a global online marketplace with a variety of products featuring designs from over 500,000 independent artists. It is a clear beneficiary from COVID-19 driving work from home and increased online retailing. After some disappointments in previous years, FY21 looks like being a break-out year. Sales growth has accelerated to over 100% p.a., marketing spend is more efficient with lower AdWord pricing, and operating costs are being controlled with a focus on profitable growth.

This all leads to very strong operating leverage, which we believe is under-appreciated and will lead to meaningful consensus earnings upgrades in coming months. Redbubble still trades at multiples well below its peers and generates cash as it grows, highlighting the strong economics.

Source: Iress. Price as at 11 September was $3.92.

Each of these companies have digital assets that are under-appreciated in our view, providing the opportunity to invest in strong technology businesses at a reasonable valuation.

 

Richard Ivers is Portfolio Manager of the Prime Value Emerging Opportunities Fund, a concentrated fund investing in companies outside the S&P/ASX100. This article is general information and does not consider the circumstances of any investor. Prices are correct at time of writing but of course change regularly.

 

  •   8 September 2020
  •      
  •   

 

Leave a Comment:

RELATED ARTICLES

5 exciting areas of investment opportunity

A top quality company shows cheaper is not better

Opening Gates: AI is as revolutionary as the internet

banner

Most viewed in recent weeks

Noel Whittaker’s take on the budget

Marketed as a fix for inequality and housing affordability, the latest budget instead delivers a tangle of tax changes that leave everyday Australians worse off.

Australia has no death duties. Technically.

Australia may not levy formal death duties, but a growing web of tax measures is quietly shaping what wealth passes between generations. Now, the 2026 budget adds another layer.

Welcome to Firstlinks Edition 662 with weekend update

The debate over the budget is increasingly shaped by frustration and perceptions of unfairness, rather than clear-eyed assessment of policy outcomes.

How to minimise tax with a will

Inheritance tax implications in Australia may surprise some, as poor estate planning without proper wills or trusts can lead to costly tax bills and delays for beneficiaries.

How inflation is quietly moving the goalposts on retirement

Inflation doesn’t just raise today’s bills - it quietly increases the amount needed to retire, while simultaneously making it harder to save. Three steps to take before June 30th to improve retirement outcomes.

Back to the future - Why indexing CGT is a good idea

A return to indexation of capital gains would be a fairer way to compensate households for the effects of inflation than the current discount. Importantly, it opens the door to future, broader reforms to stop the taxation of inflation.

Latest Updates

Investment strategies

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

Investment strategies

The whirlwind is upon us

Something unusual is happening in markets. The winners are pulling further ahead at an extraordinary pace. As return dispersion hits extreme levels, volatility is rising and the investing landscape is becoming harder to navigate.

Strategy

Inequality destabilises economies

Extreme wealth concentration is no longer just a side effect of growth. As inequality deepens, its consequences are shifting from a social concern to a broader threat to economic stability and democratic resilience.

Investment strategies

Have AI’s four horsemen arrived?

AI exuberance is colliding with economic reality. Cracks are emerging as spending surges, ROI remains uncertain and enterprise behaviour shifts. The next phase may look less like an expansion and more like a reckoning.

Taxation

Budget tax changes only scratch the surface. Here are 4 reforms Australia needs next

The 2026 budget has reignited Australia’s tax reform debate, but more work remains. Beneath the surface lies a harder question: what structural reforms are needed to make the country's tax system fit for the future?

Taxation

Negative gearing: quarantined, not killed

The Budget's negative gearing changes defer deductions rather than deny them, yet a worked example shows quarantining can halve the tax benefit's present value for buyers of established dwellings.

Investment strategies

Family offices have quietly taken over Australian private capital

In just four years, Australia's private capital landscape has transformed. We are seeing changes across who deploys capital, how deals are structured and why new platforms and investor pathways are rapidly emerging.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.