Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 170

Portrait of a modern investor

What is the biggest threat to investment savings and the modern investor today? You’d be forgiven if you answered volatile markets and anemic growth when in fact, it’s investors themselves.

The modern investor isn't just nervous, they’re deeply conflicted. Our recent survey (the Natixis Global Survey of Individual Investors included 7,100 global investors of which 300 were in Australia) shows how deep this conflict runs. Investors say they want to grow assets but don’t want to take on risk. They value passive investments for their low fees but mistakenly translate that to mean less risk. They want to evaluate their investment performance based on personal goals but then admit they don’t have them. They understand more of the responsibility for retirement is theirs but drastically underestimate the cost. And the list goes on.

Why is this important? Because left unresolved, these conflicts reduce savings and investment and deter people from doing what they need to do today to provide for a stable future tomorrow.

Cautious, but searching for double-digit returns

A majority of individuals we surveyed call themselves ‘cautious’ investors. But in the same breath, they said they needed returns of 8.6% above inflation to meet their goals – which in today’s world would expose investors to significant volatility. Not many are likely to stomach the risk when 67% of investors say they’d take safety over investment performance. What investors need is education about risk and help understanding just how much they are willing to take on.

See low fees and think less risk

When it comes to passive index investments, a surprising number of investors wrongly assume that lower fees mean less risk. Some 55% think index strategies are less risky and help minimise losses. But by their very nature, passive investments have no built-in risk management. When markets rise, they generate market returns. When markets decline, they generate market losses. Passive strategies have a place in portfolios, right alongside active investments, but investors need to understand what they own. Professional investors get it. Our annual survey of institutional investors found they mix in passive to keep overall fees down, but they turn to active management to generate returns and provide risk management.

Goal oriented, but lacking clear goals

Seven out of 10 Australian investors claim to evaluate their investment performance based on personal goals. But that seems unlikely for many when less than half (45%) say they have clear financial goals in the first place. Fewer still say they have a financial plan (34%). The first step forward for any investor should be to write down specific goals and work with a financial professional to help set a realistic plan.

Understand retirement, but underestimate what’s needed

Government benefits and employer pensions once shared equal duty with personal savings for retirement funding, but 77% of Australian investors now believe the responsibility of shoring up retirement is increasingly theirs. The problem is that few realise just how much this responsibility really adds up to. They believe on average they will need to replace only 70% of current income in retirement – this is on the lower side of the 70% to 80% most experts recommend, but above the global average expectation of 64%. Investors need to consider longevity risk as their biggest challenge. Determining how much to save needs to begin with a serious accounting of how much they will actually need to live in retirement.

Investors have much to resolve, but the good news is that they recognise the value of professional advice and believe it is worth the fee. Just under two thirds say individuals who get professional advice are more likely to meet their goals. However, investors today have a clear vision of what they want from an adviser – and it’s not a hot stock tip. They want to become more informed investors. They want solutions for managing risk. They want help setting goals and plans, and they want a more collaborative relationship with their adviser.

One out of every two investors globally thinks the investment industry is not putting their interests first. If we are going to rebuild that trust, we need to get on the same side of the table with investors. We need to put risk first in the investment discussion so they understand what to realistically expect from their investments. We need to stop talking about investment products and start talking about personal portfolios designed to fit their unique goals. It’s our responsibility to help today's modern investor make more informed decisions about their financial future.

 

David Goodsell is executive director of the Natixis Center for Investor Insight. This article is general information only and does not constitute any offer or solicitation to buy or sell securities and no investment advice or recommendation. Investment involves risks.

 

  •   25 August 2016
  •      
  •   

 

Leave a Comment:

banner

Most viewed in recent weeks

Noel Whittaker’s take on the budget

Marketed as a fix for inequality and housing affordability, the latest budget instead delivers a tangle of tax changes that leave everyday Australians worse off.

Australia has no death duties. Technically.

Australia may not levy formal death duties, but a growing web of tax measures is quietly shaping what wealth passes between generations. Now, the 2026 budget adds another layer.

Lithium's rally is real this time – but no-one trusts it

The lithium rally mirrors the early-2010s tech stock surge, with demand set to double by 2030. Supply has been slow to respond, creating a market deficit for future tech like humanoid robotics and solid-state batteries.

Welcome to Firstlinks Edition 662 with weekend update

The debate over the budget is increasingly shaped by frustration and perceptions of unfairness, rather than clear-eyed assessment of policy outcomes.

How inflation is quietly moving the goalposts on retirement

Inflation doesn’t just raise today’s bills - it quietly increases the amount needed to retire, while simultaneously making it harder to save. Three steps to take before June 30th to improve retirement outcomes.

How to minimise tax with a will

Inheritance tax implications in Australia may surprise some, as poor estate planning without proper wills or trusts can lead to costly tax bills and delays for beneficiaries.

Latest Updates

SMSF strategies

Meg on SMSFs: The CGT changes don’t impact super but what about Div 296 tax decisions?

New CGT rules could tip the scales in the super vs non-super debate. For those facing the Division 296 tax, the case for withdrawing has gotten more complex. A "comparison rate" tool may help assess decisions.

Planning

Testamentary trusts post-budget: Estate planning, tax reform and the ‘death tax’ debate

Proposed Budget changes to taxation are casting new uncertainty over testamentary trusts, prompting closer scrutiny of estate planning structures and the real implications of reforms still taking shape.

Taxation

Income tax and bracket creep

Examining how five "tax cuts" stack up against bracket creep. Why offsets and incremental changes may do little to ease rising average tax burdens, compared to structural reform through indexation over time.  

Exchange traded products

The limits of a quality investing approach in Australia

Quality strategies shine globally, but Australia's concentrated market tells a different story. Limited diversification and sector dominance can constrain the defensive outcomes investors have seen in broader markets.

Investment strategies

Balancing opportunity and complexity

As private markets expand, investors face a growing mix of structures, a stabilising private equity cycle and uneven AI disruption. Fresh questions are being raised about where the real opportunities now sit.

Investment strategies

Why strong returns matter as much as generosity

As EOFY approaches, structured giving offers a tax-effective way to support charities, while allowing donations to grow over time and play a longer-term role in family wealth and legacy planning outcomes.

Investment strategies

The most important investment decision you’ll ever make

Stock picking often gets the spotlight, but research shows asset allocation explains the vast majority of long‑term returns. Understanding your mix of growth and defensive assets is the real key to investment success.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.