Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 170

Portrait of a modern investor

What is the biggest threat to investment savings and the modern investor today? You’d be forgiven if you answered volatile markets and anemic growth when in fact, it’s investors themselves.

The modern investor isn't just nervous, they’re deeply conflicted. Our recent survey (the Natixis Global Survey of Individual Investors included 7,100 global investors of which 300 were in Australia) shows how deep this conflict runs. Investors say they want to grow assets but don’t want to take on risk. They value passive investments for their low fees but mistakenly translate that to mean less risk. They want to evaluate their investment performance based on personal goals but then admit they don’t have them. They understand more of the responsibility for retirement is theirs but drastically underestimate the cost. And the list goes on.

Why is this important? Because left unresolved, these conflicts reduce savings and investment and deter people from doing what they need to do today to provide for a stable future tomorrow.

Cautious, but searching for double-digit returns

A majority of individuals we surveyed call themselves ‘cautious’ investors. But in the same breath, they said they needed returns of 8.6% above inflation to meet their goals – which in today’s world would expose investors to significant volatility. Not many are likely to stomach the risk when 67% of investors say they’d take safety over investment performance. What investors need is education about risk and help understanding just how much they are willing to take on.

See low fees and think less risk

When it comes to passive index investments, a surprising number of investors wrongly assume that lower fees mean less risk. Some 55% think index strategies are less risky and help minimise losses. But by their very nature, passive investments have no built-in risk management. When markets rise, they generate market returns. When markets decline, they generate market losses. Passive strategies have a place in portfolios, right alongside active investments, but investors need to understand what they own. Professional investors get it. Our annual survey of institutional investors found they mix in passive to keep overall fees down, but they turn to active management to generate returns and provide risk management.

Goal oriented, but lacking clear goals

Seven out of 10 Australian investors claim to evaluate their investment performance based on personal goals. But that seems unlikely for many when less than half (45%) say they have clear financial goals in the first place. Fewer still say they have a financial plan (34%). The first step forward for any investor should be to write down specific goals and work with a financial professional to help set a realistic plan.

Understand retirement, but underestimate what’s needed

Government benefits and employer pensions once shared equal duty with personal savings for retirement funding, but 77% of Australian investors now believe the responsibility of shoring up retirement is increasingly theirs. The problem is that few realise just how much this responsibility really adds up to. They believe on average they will need to replace only 70% of current income in retirement – this is on the lower side of the 70% to 80% most experts recommend, but above the global average expectation of 64%. Investors need to consider longevity risk as their biggest challenge. Determining how much to save needs to begin with a serious accounting of how much they will actually need to live in retirement.

Investors have much to resolve, but the good news is that they recognise the value of professional advice and believe it is worth the fee. Just under two thirds say individuals who get professional advice are more likely to meet their goals. However, investors today have a clear vision of what they want from an adviser – and it’s not a hot stock tip. They want to become more informed investors. They want solutions for managing risk. They want help setting goals and plans, and they want a more collaborative relationship with their adviser.

One out of every two investors globally thinks the investment industry is not putting their interests first. If we are going to rebuild that trust, we need to get on the same side of the table with investors. We need to put risk first in the investment discussion so they understand what to realistically expect from their investments. We need to stop talking about investment products and start talking about personal portfolios designed to fit their unique goals. It’s our responsibility to help today's modern investor make more informed decisions about their financial future.

 

David Goodsell is executive director of the Natixis Center for Investor Insight. This article is general information only and does not constitute any offer or solicitation to buy or sell securities and no investment advice or recommendation. Investment involves risks.

 

  •   25 August 2016
  •      
  •   

 

Leave a Comment:

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Why it’s time to ditch the retirement journey

Retirement isn’t a clean financial arc. Income shocks, health costs and family pressures hit at random, exposing the limits of age-based planning and the myth of a predictable “retirement journey".

Latest Updates

Weekly Editorial

Welcome to Firstlinks Edition 639

Thank you for the hundreds of responses to our Reader Survey and to maximise the sample size, we’re leaving it open until this Sunday. Here is an overview of the results so far.

  • 27 November 2025
  • 1
Investment strategies

Where to hide in the ‘everything bubble’

It might not be quite an ‘everything bubble’ but there’s froth in many assets, not just US stocks, right now. It might be time to stress test your portfolio and consider assets that could offer you shelter if trouble is coming.

Investment strategies

The ultimate investing hack: dividend growth stocks

Investors often fall prey to ‘amygdala hijacks,’ letting emotion trump reason. By focusing on dividend-growth with stocks instead of volatile prices, you can steady your mindset and let compounding do the work. 

Investment strategies

CBA or global banks?

CBA’s recent pullback highlights single-stock risk. Global banks trade at lower P/Es with rising earnings and dividends, offering investors both income potential and long-term value beyond the local market.

Investment strategies

Global dividends rising, but Australia lags

Global dividend growth surged in the third quarter, with median growth of almost 6%. Australia was a notable exception as dividends fell, thanks to flagging mining company payouts.

Economy

I called inflation's rise and fall and here's what's next

In 2020, I warned that surging US money supply growth would spark inflation. By early 2023, I said US money supply was dropping dramatically and that meant inflation would decline. Here's what happens next.

Superannuation

Are excessive super funds giving Australia “Dutch Disease”?

The irony is profound: a system designed to secure Australians’ futures may be systematically dismantling the economic diversity necessary for long-term prosperity.

Investment strategies

Could your children pass the inheritance ‘stress test’?

You devote years of your life working, saving and investing, striving to build a legacy that will outlive you. Before any wealth moves to the next generation, here are six questions every parent should ask themselves.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.