Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 310

What are professional fund buyers doing now?

Professional fund buyers' decisions can provide other investors guidance on risk, asset allocation and the investment strategies most likely to succeed in current and future economic conditions.

This year, there is good and bad news in the advice fund buyers - responsible for selecting funds included on private bank, insurance, fund-of-fund and other retail platforms – are offering. The bad news is that the next 12 months are unlikely to be easy: 83% say they expect greater volatility in equity and fixed interest markets, 78% say rates will rise and 63% say the US bull market is likely to end. At the same time, geopolitical uncertainty, in particular the ongoing and escalating trade dispute between the US and China, will weigh on performance.

The good news is that professional fund buyers are confident they can tackle what’s to come. The results of this year’s global survey of 200 of these key investment decision-makers, conducted by Natixis Investment Managers, reveal the directions they are likely to take to satisfy the demands of their firms’ clients.

To seek or not to seek risk in a low-growth world?

There is always a trade-off between:

  • taking on enough risk to achieve performance
  • preserving wealth by not losing capital, and
  • going backwards because you took on too much.

Striking the balance has become more difficult than ever as ‘lower for longer’ is the new status quo. Short-term measures aimed at navigating short-term economic weaknesses are unlikely to succeed. Investors must deal with the economic environment they find themselves in, not the one they would like to have (and have had over the past decade).

The good news is that the 200 professional fund buyers surveyed say their long-term return assumption remains pretty solid. It's down from 8.4% p.a. last year to a robust but nonetheless healthy 7.7% p.a. this year.

Professional fund buyers, like investors generally, must trade off long-term investment goals (enough money to retire on, for example) with the more immediate demands of advisers and clients for above-average performance. The result is that fund buyers’ time horizons tend to be shorter than many institutional investors and superannuation trustees, but longer than that of individual investors. Say between 5 and 10 years typically.

Risk-on as tough times call for risk assets and active management

The first overarching theme is the focus on active rather than passive investment strategies. All fund buyers acknowledged that passive index-based investment strategies have a role in a portfolio, and smart beta was singled out as a way of mitigating the risks associated with lower returns from markets generally.

However, only a quarter of these funds are managed passively, with three-quarters supporting the view that actively-managed investments are likely to outperform. There is a widespread belief that alpha is becoming more difficult to obtain and that paying higher fees for potential outperformance is acceptable. In fact, they continue to rely on the performance potential of active management to balance the competing pressures of growth and safety.

The bias towards risk assets is continuing. While allocations to equities are slightly down, there is acceptance that the higher risk is worth the potential for higher returns over time. When it comes to other ‘higher risk’ investments such as hedge funds or alternative strategies, fund buyers tend to favour liquid versions of these strategies given their end-clients typically require liquidity. Most do not serve their clients’ interests by investing in physical infrastructure investments, for example.

About 60% of fund buyers said that financial regulations put in place after the GFC have done little to mitigate current and future market risks.

Allocations are not wildly different but there are some changes

Projected portfolio allocations remain unchanged on the whole, but meaningful changes within asset classes are on the horizon. Equities and fixed interest retain their place at the top of the allocation tables and equities remain the first choice for growth, despite additional risk.

Within equities, however, increased diversification through the addition of global exposure is considered the best way to seize opportunities. For European equities as a class, half the fund buyers intend to increase allocations on the back of favourable valuations and earnings outlooks, whereas the other half are decreasing exposure due to persistent Brexit worries and a weak Italian banking sector. Asia-Pacific held steady. Despite the fact that growth in China is slowing, it’s still better than growth elsewhere.

Allocation to fixed interest is likely to remain steady but higher-yield bonds are out of favour due to concerns about rates rising, the economy becoming weaker and the financial strength of the high-yield issuers.

Alternatives are the ultimate de-risk asset class

Allocations to alternative asset classes are on the rise to meet performance objectives, manage risk and diversify portfolios. Some 70% of fund buyers said that their alternatives allocation will go to liquid alternatives with most calling out long-short equity, long-short credit and private debt as top choices to enhance returns. When it came to diversification benefits, real estate strategies were top of mind.

ESG themes offer attractive investments but also satisfy social responsibility, and it’s perhaps this duality that has contributed to ESG strategies becoming mainstream over the past year. The Natixis Investment Managers ESG report, released in May 2019, revealed that professional investors are leading the charge towards ESG strategies. Institutions, including Australian super funds, are integrating a wide range of ESG strategies into their portfolios. The report also showed that ESG investing is making in-roads in wholesale markets, where 65% of fund buyers say it is part of their investment practices. Two-thirds of fund buyers say that ESG factors will be standard for all managers in five years, but they acknowledge a number of challenges including a lack of demonstrated performance track record and concerns around ‘greenwashing’ of data.

Conclusion

Almost half of fund buyers have trimmed their assumed rate of return in anticipation of stock market declines and rising interest rates. Instead, they are selectively using alternative investments to meet their clients’ needs for growth and safety, as well as continuing to rely on the performance potential of active management, particularly in the unfolding riskier market environment.

 

Louise Watson is the Managing Director of Natixis Investment Managers Australia. This article is general information and does not address the circumstances of any individual.


 

Leave a Comment:

RELATED ARTICLES

‘Multidiscipline’: the secret of Bezos' and Buffett’s wild success

banner

Most viewed in recent weeks

Australian house prices close in on world record

Sydney is set to become the world’s most expensive city for housing over the next 12 months, a new report shows. Our other major cities aren’t far behind unless there are major changes to improve housing affordability.

The case for the $3 million super tax

The Government's proposed tax has copped a lot of flack though I think it's a reasonable approach to improve the long-term sustainability of superannuation and the retirement income system. Here’s why.

Tariffs are a smokescreen to Trump's real endgame

Behind market volatility and tariff threats lies a deeper strategy. Trump’s real goal isn’t trade reform but managing America's massive debts, preserving bond market confidence, and preparing for potential QE.

The super tax and the defined benefits scandal

Australia's superannuation inequities date back to poor decisions made by Parliament two decades ago. If super for the wealthy needs resetting, so too does the defined benefits schemes for our public servants.

Meg on SMSFs: Withdrawing assets ahead of the $3m super tax

The super tax has caused an almighty scuffle, but for SMSFs impacted by the proposed tax, a big question remains: what should they do now? Here are ideas for those wanting to withdraw money from their SMSF.

Getting rich vs staying rich

Strategies to get rich versus stay rich are markedly different. Here is a look at the five main ways to get rich, including through work, business, investing and luck, as well as those that preserve wealth.

Latest Updates

SMSF strategies

Meg on SMSFs: Withdrawing assets ahead of the $3m super tax

The super tax has caused an almighty scuffle, but for SMSFs impacted by the proposed tax, a big question remains: what should they do now? Here are ideas for those wanting to withdraw money from their SMSF.

Superannuation

The huge cost of super tax concessions

The current net annual cost of superannuation tax subsidies is around $40 billion, growing to more than $110 billion by 2060. These subsidies have always been bad policy, representing a waste of taxpayers' money.

Planning

How to avoid inheritance fights

Inspired by the papal conclave, this explores how families can avoid post-death drama through honest conversations, better planning, and trial runs - so there are no surprises when it really matters.

Superannuation

Super contribution splitting

Super contribution splitting allows couples to divide before-tax contributions to super between spouses, maximizing savings. It’s not for everyone, but in the right circumstances, it can be a smart strategy worth exploring.

Economy

Trump vs Powell: Who will blink first?

The US economy faces an unprecedented clash in leadership styles, but the President and Fed Chair could both take a lesson from the other. Not least because the fiscal and monetary authorities need to work together.

Gold

Credit cuts, rising risks, and the case for gold

Shares trade at steep valuations despite higher risks of a recession. Amid doubts that a 60/40 portfolio can still provide enough protection through times of market stress, gold's record shines bright.

Investment strategies

Buffett acolyte warns passive investors of mediocre future returns

While Chris Bloomstan doesn't have the track record of his hero, it's impressive nonetheless. And he's recently warned that today has uncanny resemblances to the 1990s tech bubble and US returns are likely to be disappointing.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.