Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 379

Tech continues to run on rising prices not profits

Much was made of the fall in the prices of well-known tech stocks in September 2020, but they are well ahead this year, outperforming the overall market, and they have recovered ground in October to date. Many have benefited from changes in consumer spending patterns brought about (or accelerated) by the virus lockdowns.

In addition, share prices of tech stocks across the board have benefited from new first-time speculative traders – in Australia and around the world – buying shares simply because stocks have gone up in price.

Performance of tech over 2020

Globally, the big tech stocks are classified in different sectors. For example, Amazon (US) and Alibaba (China) are ‘Consumer Discretionary’ (data to end September 2020).

Also in this sector, it is notable that the big US home renovation/hardware chains Home Depot and Lowe’s have benefited from changing spending patterns during the lockdowns. Likewise with Bunnings (Wesfarmers) in Australia.

Apple and Microsoft are classified in the ‘Tech’ sector:

In this sector, we also see Nvidia (gaming software) and Adobe (office software) benefiting greatly from the lockdowns.

Facebook and Google (Alphabet), Netflix and Tencent (China) are in the old ‘Telco’ sector:

Tesla’s share price was also down 14% in September but is up more than 400% in 2020 to the end of September. The share price jumped on its 5:1 share split in August in anticipation of being included in S&P indexes (when a company is added to an index, every index fund in the world that tracks the index must buy shares in the new company to keep up with the index). But the share price fell back in September when index inclusion did not materialise.

Even though Tesla is profitable (just), it is impossible to value. It is trading on Amazon-like multiples at 1,000 times profits. Amazon’s price/earnings multiple is a relatively ‘conservative’ 115 times earnings!

Snowflake’s chance?

The rise of tech stocks this year has led to a flood of new tech floats to cash in on the boom. The highlight of the US tech IPO boom has been a company called Snowflake (SNOW). It is yet another cloud-based data storage firm. Unusually, its CEO Frank Slootman is not the founder, but a hired gun brought in by investors to ramp up the IPO, fresh from rescuing two other similar outfits in recent years (Data Domain and ServiceNow.) Snowflake’s accounts show 100%+ revenue growth and big losses to match. The bigger the losses, the better for a tech IPO!

The company raised US$3.4 billion at $120 per share, listed on 16 September, more than doubled to $253 on the first day, but since then it has drifted sideways. Snowflake is the first time Warren Buffett’s Berkshire Hathaway has jumped into a tech IPO. Berkshire bought $250 million of shares at the IPO price and is sitting on a 100% gain in a couple of weeks.

Buffett has made some very expensive mistakes in recent years, and all have been big departures from his long-held investment philosophies. The Kraft-Heinz deal (mistakenly assuming US brand loyalty extended to non-US markets); the Occidental–Anadarko oil take-over, right before oil prices crashed (having promised for decades never to invest in commodities companies); and big losses on four US airlines (having promised for decades never to invest in airlines). He also spent the 1990s vowing never to invest in tech IPOs (he was right at the time), but he’s doing it now.

Another tech highlight of the month was video conferencing outfit Zoom. Its share price has zoomed up more than 600% this year.

Australia's tech sector

In Australia, the main speculative ‘tech’ stocks were also down in September in the global mini correction, but all were still ahead for the September quarter and ahead for the year to date. (The exceptions are the two share registries Computershare and Link, which are classified as tech stocks for some reason).

Realestate.com (REA) and Carsales.com are not ‘tech’ stocks. Both have risen with hopes of a recovery in consumer spending.

This is not to suggest that the local tech stars are good investments (most are speculative bets, not investments) but shareholders have still done well this year, especially if they bought them in the coronavirus sell-off.

When will it end?

Hundreds of thousands of mostly young first-time speculative traders opened brokerage accounts since the virus sell-off to buy into the hot tech stocks du jour because most of the sporting events on which they usually gamble have been closed. The mini-correction in tech stocks in September was the first time they experienced prices actually going down. They bought purely because share prices were rising (“Hey, I doubled my money in a month – I’m a genius! Defs”).

The current boom will end the same way as every other speculative frenzy that was driven by the mass hysteria creating momentum from rising prices rather than actual profits.

When will it end? It will end when global confidence in the prospect of endless monetary and fiscal stimulus runs out of steam, but confidence seems to be holding up thus far.

 

Ashley Owen is Chief Investment Officer at advisory firm Stanford Brown and The Lunar Group. He is also a Director of Third Link Investment Managers, a fund that supports Australian charities. This article is for general information purposes only and does not consider the circumstances of any individual.

 

  •   14 October 2020
  • 2
  •      
  •   

RELATED ARTICLES

Australian equities: a tale of two markets

Buy the dips?

The ASX is full of old, stodgy, low-growth companies

banner

Most viewed in recent weeks

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

Testamentary trusts have secured the CGT exemption

Treasury’s latest CGT reform draft delivers a win for testamentary trusts and deceased estates, exempting estate-derived gains from the 30% floor. However, questions on death and divorce rollovers remain unresolved.

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

Testamentary trusts survived the trust tax. The drafting battle has just begun.

The fight over testamentary trusts looked settled. Then the draft legislation arrived. Hidden in a technical detail is a question that could force many families to rethink wills they thought were already future-proof.

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

Latest Updates

Planning

How the typical Australian Family could save $844,350 in taxes

The value of a testamentary trust is not determined by wealth alone. Depending on circumstances, it can reduce the tax burden on inherited income, create efficiencies and help build intergenerational wealth.

Superannuation

There's a reason why your super is locked up until your 60s

For decades, it seemed settled. Then one controversial idea reignited a debate that could reshape the financial future of millions. The real question isn’t who’s right or wrong, but whether a long-held assumption deserves another look.

Property

The housing slide could become a crash

House prices are sliding across Australia, yet the most dangerous ingredient for a housing crash is still missing. If job losses surge amid growing economic risks, today's correction could become a historic property downturn.

Retirement

Under-retiring: The greatest retirement risk in a generation

Two retirees. Similar savings. Completely different lives. New research from Challenger reveals why some Australians confidently spend in retirement while others hold back and the overlooked factor shaping retirement decisions.

Five risks to watch in markets

Things you may often hear are: a recession is around the corner, markets are overpriced, the AI sector is about to flop at any moment. It’s like the never-ending laundry pile that sits in my house, it never really disappears.

Investment strategies

Do you qualify as ‘rich’?

What does it mean to be 'rich'? For something so universally desired, it is surprisingly difficult to define. That ambiguity creates a challenge for investors and raises a bigger question about what financial success really looks like.

Investment strategies

If you’re worried about your bond portfolio, you’re missing the point

Most investors think they know what bonds are for. But when markets turn volatile, a surprising misunderstanding can lead to costly decisions. Here’s the overlooked lesson that could change how you view your portfolio.

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.