Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 253

How to use factors to tailor your investing

Factor-based investing has gained greater attention in recent years, in part because of the rise of alternatively-weighted indexes and ‘smart-beta’ products.

However, investing in factors is nothing new. Benjamin Graham and David Dodd published ideas on what we now call value investing in their book Security Analysis published in 1934.

Portfolios might tilt towards or away from certain factors. What is new about factor-based investing is using the factor lens to evaluate portfolios, crediting factors for their impact on risk and return.

Today, value investing is considered one type of factor strategy - with minimum volatility, quality, momentum and liquidity being other common factor strategies.

We think of factors as the DNA of an investment – the underlying attributes that explain and influence how an investment behaves. Factor strategies leverage the positive effects of factor exposures through systematic, diversified, and disciplined tilts.

With an increasing array of factor funds on offer, deciding what’s right for your portfolio can be difficult. By keeping some fundamentals in mind, investors can work out what might genuinely assist in reaching their financial goals.

Align your goals with your investment choices

How you use factors when constructing a portfolio depends on your goals. Rather than targeting pure outperformance with factor funds, you might be better off considering the kind of characteristics a certain factor can add to your portfolio. Your goals may involve specific time-horizon constraints, or varying risk profiles.

For example, those in pension phase with concerns about volatile markets may see the benefit in using a factor fund focused on minimising volatility in part of their equity exposure. This might apply especially when reallocating too large a sum to fixed interest could jeopardise the capital growth required to protect against outliving assets.

Historically, an investor may have looked towards equity funds that emphasised ‘defensive’ sectors or those with higher dividend yields for volatility reduction. However, while lower volatility can be, at times, a by-product of these types of strategies, it is not the objective. Additionally, products like these may lack proper diversification and not provide the downside protection when needed the most.

A minimum volatility strategy is optimised to provide equity returns with lower volatility than the broad markets in a diversified portfolio.

Alternatively, a growth-oriented investor might conclude that the style characteristics of their total global equities portfolio are not appropriate for the level of desired risk. If the investor wishes to maintain the outperformance potential of their existing funds while reducing the active risk, they could allocate a portion of their global equities portfolio to a value fund providing a value equity factor tilt.

Active or index?

Historically, investors may have accessed factor exposure through non-market capitalisation, index-weighted strategies. However, we view any portfolio that uses a non-cap-weighted scheme as an active portfolio. Factor-based investing uses factors like value, minimum volatility or a tilt to a certain sector to outperform the broader markets.

Using an active approach to factor implementation can provide greater control over factor exposure and reduce factor drift in the portfolio, with the flexibility to change portfolio holdings as needed. This is because positions can be adjusted as needed in order to maintain continual dynamic exposure to targeted factors.

Adopting lower cost active management to replace higher cost traditional active funds can remove one of the most persistent headwinds to active outperformance.

Consider the risks

Using factor products can help you employ a transparent, controlled active approach towards meeting your goals, but factor investing is not without risks. Similar to many forms of active management, factors can perform inconsistently and experience sustained periods of underperformance.

Factor-timing is difficult, in fact like any active tilt, factors carry higher risk relative to the broad market, and demand patience and conviction from investors. They must have the ability to resist the urge to sell down underperforming active positions which may recover and provide outperformance over the longer term.

Rather than trying to identify a sure-fire solution for outperformance in all market cycles, factor strategies should match your investment objectives and be sure you have the patience needed to stick with the strategy over the long term.

 

Michael Roach is Head of Quantitative Equity Group at Vanguard Australia, a sponsor of Cuffelinks. This article is in the nature of general information and does not consider the circumstances of any investor.

 

  •   10 May 2018
  •      
  •   

 

Leave a Comment:

RELATED ARTICLES

What the market may be missing in FY27

The whirlwind is upon us

The psychology of REIT investing

banner

Most viewed in recent weeks

Division 296: the initial moves to make before the windows close

What if the best superannuation strategy isn't about earning more, but acting before your options disappear? Several overlooked planning windows are narrowing, with consequences that can last for decades.

The retirement scorecard: how many of these questions can you answer?

From the maths of retirement, estimating spending and picking the right asset allocation to survive a poor decade, here are the questions every retiree – current or future – should be able to answer for themselves.

Testamentary trusts: Treasury has picked the wrong reading

A decades-old estate planning tool has survived one tax crackdown only to be caught by another. The surprise isn't who the reform is targeting, but who could end up paying the price for drafting choices made years ago.

Superannuation’s structural failings

Politicians are fighting over access to super, but they may be arguing about the wrong thing. The system’s three fundamental flaws have been hiding in plain sight for decades, costing Australians far more than they realise.

Avoid unnecessary CGT with this estate planning clause

A simple estate plan can create a ticking time bomb. One overlooked clause can pit spouses against children, delay inheritances, and potentially leave a family facing an unexpected tax bill worth hundreds of thousands of dollars.

Higher yields are creating opportunities in global bonds

Bond markets are adjusting to a new reality, but not in the ways investors expect. With markets repricing and capital competing for attention, investors may need to rethink where resilience and opportunity lie. 

Latest Updates

Retirement

The retirement account that Australia should have

Our retirement system asks one account to do two very different jobs. A dedicated "rainy day" account separating income from emergency savings could deliver better outcomes and greater peace of mind for retirees.

Investing

What the US midterm results mean for investors

Democrats have regained control of Congress, changing the equation in Washington. Whether that proves positive for investors will depend less on the result itself and more on what happens next for growth and markets.

Taxation

Should the capital gains tax reward risk?

A reader query on the recent CGT reforms has revealed a bigger issue. One overlooked feature of the old system may have done more than compensate for inflation. As we move to indexation, are we forgetting to reward risk?

Investment strategies

Bonds: The income and diversification trade-off

Rising yields have made bonds attractive again, but that does not mean they will behave as expected. As inflation, fiscal pressures and geopolitical risks reshape markets, the role of bonds may be more complicated than it appears.

Investment strategies

Why high-dividend investing deserves another look

Income investors have endured several lean years, but signs of a recovery are emerging. As opportunities improve, investors face an important choice between chasing headline yields and building a reliable source of income.

Investment strategies

Why 'overvalued' has been such an expensive word

Investors love simple rules, especially when markets appear stretched. Yet some of the strongest returns have arrived when the outlook seemed least attractive. This leaves an important question that history struggles to answer.

Investment strategies

AI – A good kind of bubble or just a bubble?

Investor obsession with AI is attracting unprecedented amounts of capital and confidence. But beneath the excitement lies uncertainties about returns, funding and risks that enthusiasts may not be paying enough attention to.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.