Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 589

Where is peak ETF?

The market share of ETFs and index trackers keeps rising and with it concerns about reduced market efficiency. In theory, if everyone would simply track an index, new information would no longer be reflected in share prices, and it would become highly profitable to be active and short stocks with negative news flow while buying stocks with positive news flow. This theoretical argument shows that there should be an equilibrium between index funds and active investors or that markets stop working. But where that equilibrium is, is anyone’s guess.

If we look at the latest figures from the Investment Company Institute about ETF market share in different countries (note this is across stocks, bonds, real estate, and commodities, so the numbers are lower than equity markets alone) we can see that in Anglo-Saxon countries, ETFs and index trackers typically have a much higher share than in continental Europe. Japan and South Korea seem to follow more the US and UK example, which is why we should consider Germany, France, or Switzerland outliers (there is a future post in that statistic somewhere).

Market share of ETFs across all major asset classes

Source: ICI, The Investment Association

The question is whether the market share of 15-25% reached by index trackers today is the peak. I doubt it and I expect index trackers to continue to gain share for many years to come.

But there are also increasing signs that with the rising share of index trackers, markets are becoming less efficient, particularly in the large-cap space.

Theresa Hambacher reviewed the last 20 years of research on index funds to see if index funds really reduce market efficiency and if active managers can drive markets back toward efficiency if too many investors switch to index trackers.

Her literature review concludes that the majority of studies show that the rise of index investing creates an ‘index inclusion effect’. Historically, this index inclusion effect meant a price jump in stocks that are newly included in an index and a drop for stocks that are excluded. But this price impact has declined significantly and all but disappeared in the US.

Nowadays, the index inclusion effect is more related to other metrics, most notably an increase in liquidity in stocks in an index. With this increase in liquidity also comes an increase in investor attention and a somewhat higher valuation. The increase in investor attention leads to higher institutional ownership, higher analyst coverage, and increased media coverage. But it also has other, more material effects. Most notably, increased liquidity and higher valuations reduce the cost of capital for both debt and equity capital and thus give index constituents an advantage over smaller stocks that are not part of the index.

On the other hand, there is ample evidence that market efficiency and price discovery decline if index funds capture a larger share of the market. This should in principle give an opening for active managers, who on average increase price efficiency and take advantage of market mispricing.

The reality, however, is more complex. Market efficiency is driven by a whole lot of factors, not just the share of index funds. This means that if active funds capture market inefficiencies and make markets more efficient, this does not drive investors away from index funds. Instead, markets may adjust in such a way as to become more efficient without reducing the market share of index funds. Plus, market efficiency is not the only driver of index fund market share. Hence, active funds may outperform index funds and improve market efficiency but get no reward in the form of higher market share. Instead, index fund investors may simply free-ride on the work of active fund managers.

These two effects are not new. They have been known for some time. But taken together they imply that the market share for index trackers may well increase past the optimal level and stay there for many, many years. And there seems very little if anything that active managers can do to reverse that. Hence, we do not know where peak ETF is, and while active managers provide a valuable service in making markets more efficient, they are not necessarily rewarded for it by capturing a larger share of investor assets.

 

Joachim Klement is an investment strategist based in London. This article contains the opinion of the author. As such, it should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of the author’s employer. Republished with permission from Klement on Investing.

 

  •   4 December 2024
  • 3
  •      
  •   

RELATED ARTICLES

Are markets broken?

The challenges of building a lazy portfolio

The limits of a quality investing approach in Australia

banner

Most viewed in recent weeks

How to minimise tax with a will

Inheritance tax implications in Australia may surprise some, as poor estate planning without proper wills or trusts can lead to costly tax bills and delays for beneficiaries.

Testamentary trusts post-budget: Estate planning, tax reform and the ‘death tax’ debate

Proposed Budget changes to taxation are casting new uncertainty over testamentary trusts, prompting closer scrutiny of estate planning structures and the real implications of reforms still taking shape.

Meg on SMSFs: The CGT changes don’t impact super but what about Div 296 tax decisions?

New CGT rules could tip the scales in the super vs non-super debate. For those facing the Division 296 tax, the case for withdrawing has gotten more complex. A "comparison rate" tool may help assess decisions.

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

The investment mistake killing your returns

Retail investors face an increasingly complex product environment, but simplicity may be the most overlooked advantage in building a portfolio you can actually live with.

Welcome to Firstlinks Edition 667 with weekend update

The downfall of the giant and three lessons for investors.

  • 18 June 2026

Latest Updates

Investment strategies

Choose your hedges wisely… and often

A new market regime is exposing the fragility of static hedges. With correlations shifting and safe havens flipping, investors must rethink diversification and adopt more adaptive tools to protect capital.

Investment strategies

Yields take centre stage again

The Australian credit landscape is shifting. Yields are rising, issuance is strong and spreads continue to tighten. Income is re‑emerging as the dominant driver of returns, though pockets of risk may be building beneath the surface.

Investment strategies

The grass is always greener: Rethinking Australian vs global equities

Australia's once‑dominant sharemarket is losing ground as others surge ahead, prompting investors to question home‑bias instincts. Meanwhile, the US market appears attractive. Is it time to revisit your global equity allocation?

Investment strategies

Stop asking if there's a stock market bubble. Ask this instead.

Markets continue to push onwards despite valuations looking stretched by historical standards. Bubble talk is rampant, however investors may be focusing on the wrong thing. The real story sits deeper than the headlines.

Taxation

The GST cannot stop inflation

Raising the GST when inflation jumps sounds clever on paper, until we examine how it may play out in practice. What is pitched as a simple inflation fix can lead to a sharp turn in the wrong direction for prices.

Shares

Why SpaceX is coming to your super fund

SpaceX’s blockbuster debut is grabbing headlines, but the real story for Australian investors is much quieter. Giant listings eventually filter into super funds and ETFs, subtly reshaping portfolios long before most realise.

Taxation

Is the government being honest with us about its business CGT changes?

The government’s assurances on small‑business concessions don’t withstand the scrutiny. Token carve‑outs and a lack of credible rationale for CGT changes may reshape how Australia rewards long‑term value creation. 

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.