Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 589

Where is peak ETF?

The market share of ETFs and index trackers keeps rising and with it concerns about reduced market efficiency. In theory, if everyone would simply track an index, new information would no longer be reflected in share prices, and it would become highly profitable to be active and short stocks with negative news flow while buying stocks with positive news flow. This theoretical argument shows that there should be an equilibrium between index funds and active investors or that markets stop working. But where that equilibrium is, is anyone’s guess.

If we look at the latest figures from the Investment Company Institute about ETF market share in different countries (note this is across stocks, bonds, real estate, and commodities, so the numbers are lower than equity markets alone) we can see that in Anglo-Saxon countries, ETFs and index trackers typically have a much higher share than in continental Europe. Japan and South Korea seem to follow more the US and UK example, which is why we should consider Germany, France, or Switzerland outliers (there is a future post in that statistic somewhere).

Market share of ETFs across all major asset classes

Source: ICI, The Investment Association

The question is whether the market share of 15-25% reached by index trackers today is the peak. I doubt it and I expect index trackers to continue to gain share for many years to come.

But there are also increasing signs that with the rising share of index trackers, markets are becoming less efficient, particularly in the large-cap space.

Theresa Hambacher reviewed the last 20 years of research on index funds to see if index funds really reduce market efficiency and if active managers can drive markets back toward efficiency if too many investors switch to index trackers.

Her literature review concludes that the majority of studies show that the rise of index investing creates an ‘index inclusion effect’. Historically, this index inclusion effect meant a price jump in stocks that are newly included in an index and a drop for stocks that are excluded. But this price impact has declined significantly and all but disappeared in the US.

Nowadays, the index inclusion effect is more related to other metrics, most notably an increase in liquidity in stocks in an index. With this increase in liquidity also comes an increase in investor attention and a somewhat higher valuation. The increase in investor attention leads to higher institutional ownership, higher analyst coverage, and increased media coverage. But it also has other, more material effects. Most notably, increased liquidity and higher valuations reduce the cost of capital for both debt and equity capital and thus give index constituents an advantage over smaller stocks that are not part of the index.

On the other hand, there is ample evidence that market efficiency and price discovery decline if index funds capture a larger share of the market. This should in principle give an opening for active managers, who on average increase price efficiency and take advantage of market mispricing.

The reality, however, is more complex. Market efficiency is driven by a whole lot of factors, not just the share of index funds. This means that if active funds capture market inefficiencies and make markets more efficient, this does not drive investors away from index funds. Instead, markets may adjust in such a way as to become more efficient without reducing the market share of index funds. Plus, market efficiency is not the only driver of index fund market share. Hence, active funds may outperform index funds and improve market efficiency but get no reward in the form of higher market share. Instead, index fund investors may simply free-ride on the work of active fund managers.

These two effects are not new. They have been known for some time. But taken together they imply that the market share for index trackers may well increase past the optimal level and stay there for many, many years. And there seems very little if anything that active managers can do to reverse that. Hence, we do not know where peak ETF is, and while active managers provide a valuable service in making markets more efficient, they are not necessarily rewarded for it by capturing a larger share of investor assets.

 

Joachim Klement is an investment strategist based in London. This article contains the opinion of the author. As such, it should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of the author’s employer. Republished with permission from Klement on Investing.

 

  •   4 December 2024
  • 3
  •      
  •   

RELATED ARTICLES

Are markets broken?

The challenges of building a lazy portfolio

Four options for an income investor’s next dollar

banner

Most viewed in recent weeks

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

Testamentary trusts survived the trust tax. The drafting battle has just begun.

The fight over testamentary trusts looked settled. Then the draft legislation arrived. Hidden in a technical detail is a question that could force many families to rethink wills they thought were already future-proof.

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

The new capital gains tax trap for your portfolio

Investors have long accepted one portfolio rule without much question. A major tax shift could change that calculation entirely, forcing difficult trade-offs between risk, discipline and an overlooked cost lurking beneath.

Latest Updates

Exchange traded products

It’s time for LICs to die

A high-profile dividend cut and a prominent fund manager’s apology have reignited a long-running debate. If investors can access similar exposures more cheaply and efficiently elsewhere, what exactly is keeping LICs alive?

Taxation

Will investors be better or worse off under new housing tax changes?

Housing tax reforms have sparked warnings of market turmoil and promises of greater fairness. But after modelling nearly two decades of property data, the results suggest winners and losers may not be who many investors expect.

Retirement

Three considerations before reshaping your legacy plan

Many retirees hope to leave a legacy. Proposed trust tax reforms could force families to rethink. The question is not how much to leave behind, but whether today's inheritance plans will still make sense as circumstances change.

Investment strategies

Why experienced investors still get markets wrong

Retirement is approaching. Markets are noisy. And every headline seems to demand action. The biggest investment risk isn't fear, greed or market volatility, it often arrives disguised as research and sensible risk management.

Shares

Why pay more for less?

Conditions were stacked in favour of professional investors in 2026. Most still fell short, raising questions about where investors should look for value. Meanwhile, an alternative strategy continued to make its case.

Investment strategies

Bleeding air out of the bubble

Equity valuations have fallen sharply over the past year, yet investors have largely been spared the volatility and losses that typically accompany a de-rating. What explains this unusually orderly reset? Here are five key drivers.

Strategy

Has AI gone rogue?

We worry about AI becoming conscious. But what if consciousness isn't the issue? The more unsettling possibility is a machine capable of pursuing objectives relentlessly, without motives, emotions, or awareness of any kind.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.