Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 540

Lessons from 2023

A look at 2023 in one chart.

Exhibit 1: YTD Returns for the Long Treasury Index, Big Tech, and the Equal-Weighted U.S. Stock Market

No one expected 2023 to play out quite like this. Most economists were forecasting a recession, quicky falling inflation, and a Fed pivot, while investors were bracing for equity losses and leaning toward fixed income, expecting higher yields to bolster bond returns after 2022’s historic losses.

Instead, we’ve seen a US economy that has continued to keep the start of a recession at arms’ length, a higher-for-longer rate policy, and stickier inflation than experts predicted. Meanwhile, fixed income has continued its losses and equities have outperformed expectations. In the case of AI-related stocks, returns have been stratospheric.

In a year of surprises like 2023, there are plenty of lessons for those willing to learn them. And the end of the year is the perfect time for reflection, just in time for New Year’s resolutions.

So, what are the top three lessons that spring to my mind as I reflect on the year? The folly of basing portfolio decisions solely on economic projections; the value of valuation at market extremes; and the easy confusion between valuation and falling prices. More on each one below.

The Head Fake of Economic Projections

I started my career as an economist at the U.S. Bureau of Labor Statistics, so I’m the last one to cast stones at economists. Predictions are often wrong, but a solid understanding of the prevailing economic conditions can be incredibly useful, allowing for investors to consider what potential economic outcomes are not fully appreciated by the market, thereby building more robust strategies. Today, for example, some of our portfolios are overweight U.S. regional banks, since the economic outcomes implied by bank stock prices are far more severe than the prevailing consensus for a soft landing.

The temptation, however, is to do more than compare consensus expectations to market prices. The temptation is to use economic projections as market-timing signals, swinging broad exposure according to the economic consensus.

Of course, some years, there’s no cost to doing this, particularly if the economic conditions follow historic precedent. In surprise years like 2023, however, outcomes are less benign. Investors who piled into bonds for fear of an economic crash gave up return. Consider below: A 10% shift from U.S. large-cap stocks to the core U.S. bond market for a moderate $100,000 portfolio cost more than $2,000 in total return over the course of the first seven months of the year. (I assume the investor pivoted again at the end of July, when the soft-landing view began to dominate the economic consensus.) As you’d expect, more meaningful shifts into bonds proved more costly.

Exhibit 2: January through July 2023 Percentage Returns for Varying Stock/Bond Splits

I’ll say it again: We don’t ignore economic projections. However, we think the key is to use economic projections in conjunction with valuation. This is particularly critical at market extremes. Read on!

At market extremes, become a value investor

By the end of 2021, value investing felt like a relic of a bygone era. Growth stocks—particularly mega-cap growth stocks—had trounced the rest of the global equity market for so long that the soundest investment approach appeared to be not just a market-cap weighted passive index, but direct ownership of the largest five to seven stocks in the U.S. equity market, dropping the index structure altogether.

However, the late 2021 market reversal that continued long into 2022 rattled more than a few market participants. With Big Tech suddenly on the losing end of U.S. equity performance, investors began to look for fundamental explanations for the performance. Narratives abounded: Meta had lost its way, spending too much on the metaverse, while Alphabet was on the verge of becoming a has-been, laboring under a bloated employee base, facing increasing search competition from AI, and likely to suffer from waning dominance in global ads. Meanwhile, Amazon’s e-commerce business was showing signs of plateauing.

We didn’t share these views. We just thought the lot was way too expensive. And then, in our view, 2022’s losses made them far more attractive. So much so that despite market consensus around a recession, we started buying communication services—home to Meta, Alphabet, Disney, Netflix, and a host of cable companies—in the second half of 2022.

The rest is history. Communication services—along with information technology and consumer discretionary—have rallied hard from October 2022 through today. And not surprisingly, the fundamental explanations for performance have shifted again. Big Tech—now called the Magnificent Seven—is once again unassailable, this time because of the companies’ AI exposure.

Here’s the larger point: valuation isn’t a perfect market timing indicator—as value-oriented investors ourselves, we’ve had to learn this the hard way—but at market extremes, we find more often than not valuation rules the day. See below for more evidence of the relationship between extreme valuation and subsequent performance for Big Tech.

Exhibit 3: NYSE FANG+ Index: Analysis of Peak/Trough Valuations and Subsequent Return

But how do you know a market extreme is actually a market extreme? You don’t. That is why dollar cost averaging is so important. The downside of edging in is that you aren’t always able to build a full position size before the market turns. But I’ve found moderately less exposure than I’d like is far better than piling in and owning too much as something continues to nosedive.

There’s another risk to manage, too: the past isn’t prologue. This means that, at times, a market is collapsing because the market is changing—for good. With that in mind, let’s take a look at the final lesson that was reinforced for me in 2023.

The past isn’t prologue: Falling prices doesn’t always translate to greater value

Many of us have heard that, “This time is different” are the four most dangerous words in the investing dictionary. And that’s because they usually are. Until they aren’t.

While asset prices bounce around daily, the underlying drivers of returns—the actual cash flows that drive bond and stock prices—aren’t meaningfully changing. Thus, when a big disconnect arises between prices and fundamental value, investors usually consider it a buying opportunity.

Every now and again, though, that’s not the case. I learned this the hard way. In the wake of the Global Financial Crisis, as fracking emerged in the U.S. and natural gas prices plummeted, I assumed that investors were selling the asset too hard, too fast. I took a small position in a natural gas ETF and waited.

Seven years later, I sold my position at about an 85% loss. Harvesting the loss for the sake of my broader portfolio was nice but hardly the goal I had in mind years earlier.

The loss taught me two things: First, investing for the long term—in my case seven years—doesn’t ensure a good return if you are massively wrong on price. And second, using price movement as a shorthand or substitute for assessing underlying value can lead to costly mistakes.

Investors who piled into intermediate- and long-term bonds at the end of 2022 learned a mild version of the same lesson in 2023. Sure, prices had sold off significantly in 2022, making bonds at the longer end of the curve a far better buy than the year prior. However, the conditions that led to quick snapbacks in bond prices over the past decade weren’t in place in 2023. The Fed was still geared toward tightening, and inflation, while rising at a slower pace than earlier in the year, was still a headwind. Finally, higher rates dragged fiscal deficits into the picture, muddying the fixed-income outlook even further.

Exhibit 4: 10- and 20-Year Treasury Yields, 2021 – November 2023

I’m not calling for a continued bond meltdown. In fact, the U.S. 10-Year Treasury is now—for the first time since we began running our fixed-income model in 2016—above fair value. As a result, our portfolio managers have been edging out the curve, taking advantage of the improved yields.

Still, the bond market duress of the past few years reminds me the importance of conducting actual fundamental analysis rather than using price movement alone to guide decision-making.

This fundamental rather technical (price following) orientation will minimize errors like my misguided foray into natural gas or an overzealous reaction to an overpriced asset class that has only just begun its journey back to fair value.

 

Marta Norton, CFA, is a chief investment manager with Morningstar Investment Management, a wholly owned subsidiary of Morningstar, Inc. This article is general information and does not consider the circumstances of any investor. It has been edited somewhat from the original US version for an Australian audience.

Register for a free trial of Morningstar Premium on the link below, including the portfolio management service, Sharesight.


Try Morningstar Premium for free


 

RELATED ARTICLES

What Warren Buffett isn’t saying speaks volumes

Best investments to own during a recession

Don't be fooled: a recessionary hit is coming

banner

Most viewed in recent weeks

Raising the GST to 15%

Treasurer Jim Chalmers aims to tackle tax reform but faces challenges. Previous reviews struggled due to political sensitivities, highlighting the need for comprehensive and politically feasible change.

7 examples of how the new super tax will be calculated

You've no doubt heard about Division 296. These case studies show what people at various levels above the $3 million threshold might need to pay the ATO, with examples ranging from under $500 to more than $35,000.

The revolt against Baby Boomer wealth

The $3m super tax could be put down to the Government needing money and the wealthy being easy targets. It’s deeper than that though and this looks at the factors behind the policy and why more taxes on the wealthy are coming.

Are franking credits hurting Australia’s economy?

Business investment and per capita GDP have languished over the past decade and the Labor Government is conducting inquiries to find out why. Franking credits should be part of the debate about our stalling economy.

Here's what should replace the $3 million super tax

With Div. 296 looming, is there a smarter way to tax superannuation? This proposes a fairer, income-linked alternative that respects compounding, ensures predictability, and avoids taxing unrealised capital gains. 

The rubbery numbers behind super tax concessions

In selling the super tax, Labor has repeated Treasury claims of there being $50 billion in super tax concessions annually, mostly flowing to high-income earners. This figure is vastly overstated.

Latest Updates

Investment strategies

Trump's US dollar assault is fuelling CBA's rise

Australian-based investors have been perplexed by the steep rise in CBA's share price But it's becoming clear that US funds are buying into our largest bank as a hedge against potential QE and further falls in the US dollar.

Investment strategies

With markets near record highs, here's what you should do with your portfolio

Markets have weathered geopolitical turmoil, hitting near record highs. Investors face tough decisions on valuations, asset concentration, and strategic portfolio rebalancing for risk control and future returns.

Property

Soaring house prices may be locking people into marriages

Soaring house prices are deepening Australia's cost of living crisis - and possibly distorting marriage decisions. New research links unexpected price changes to whether couples separate or silently struggle together.

Investment strategies

Google is facing 'the innovator's dilemma'

Artificial intelligence is forcing Google to rethink search - and its future. As usage shifts and rivals close in, will it adapt in time, or become a cautionary tale of disrupted disruptors?

Investment strategies

Study supports what many suspected about passive investing

The surge in passive investing doesn’t just mirror the market—it shapes it, often amplifying the rise of the largest firms and creating new risks and opportunities. For investors, understanding these effects is essential.

Property

Should we dump stamp duties for land taxes?

Economists have long flagged the idea of swapping property taxes for land taxes for fairness and equity reasons. This looks at why what seems fairer may not deliver the outcomes that we expect.

Investing

Being human means being a bad investor

Many of the behaviours that have made humans such a successful species also make it difficult for us to be good, long-term investors. The key to better decision making is to understand what makes us human and adapt.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.