Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 516

Who’s who in the zoo of Australian asset management?

It’s not quite Noah’s Ark with two of everything, but funds management in Australia is a zoo of different creatures, and who’s who is a complicated picture. There are platforms, unlisted managed funds, listed funds, superannuation funds, SMSFs, wholesale, retail, institutional … where do we stop and how are they related?

There will be some big numbers in this article, so let's make it clear:

  • A billion is a thousand million
  • A trillion is a thousand billion

Focus on the billions and trillions and soon, we’re talking serious amounts of money. A note of caution on the numbers, as even the Australian Bureau of Statistics (ABS) says:

“The managed funds industry is difficult to measure because of the many inceptions and winding-up of funds each quarter, due to the large amount of financial interactions between managed funds institutions and investment managers, and between investment managers themselves. Consequently, double counting of funds which are ‘churning’ through the system needs to be considered in order to derive a net measure of the managed funds industry.”

With such qualifications on data sources, we bring together:

  1. Fund managers
  2. Total managed funds
  3. Superannuation assets
  4. Industry and retail super funds
  5. Self-Managed Super Funds
  6. Wraps and platforms
  7. Listed funds (ETFs, LICs, property, infrastructure)

Global context among largest managers

Let’s put Australia in a global context.

Australians like to think we punch above our weight in most things, and the compulsory superannuation places our retirement system among the largest in the world. But in asset management generally, the combined funds under management (FUM) of all the asset managers in Australia is less than the biggest individual managers in the US: BlackRock ($14 trillion), Vanguard ($13 trillion) and Fidelity International ($7 trillion). Only one Australian manager, Macquarie, is in the Top 100 in the world, managing less than $1 trillion.

Based on an October 2022 report by the Thinking Ahead Institute (TAI), total discretionary FUM of the 500 largest managers (excluding superannuation funds) in the world totals USD132 trillion, or over AUD200 trillion. That’s 200 thousand billion. The Institute reports Australian fund managers hold only 1.4% of the assets of the 500 managers. The US is at 54.7% and rising over time.

Distribution of assets by fund manager country of origin

Source: Thinking Ahead Institute

1. Fund managers

There have been so many changes in Australian funds management in the last year or two that the latest TAI data published in October 2022 but using 2021 data is now out-of-date. IFM Investors is listed as second (but ranked globally 157th) to Macquarie, the three following Australian names – AMP Capital (ranked 159th), MLC Asset Management (ranked 160th) and Pendal (ranked 184th) – have significantly restructured. Further down the TAI list but in the Top 10 in Australia and 232nd in the world is Magellan, but it’s probably not in the Top 500 any longer. The other names on the list of the Top 10 Australians are Challenger (211th), Perpetual (234th), Pinnacle (239th) and QIC (242nd).

Another measure of the largest local fund managers in the wholesale/institutional space, from Plan for Life, gives this break up of $1.3 trillion under management. The leading role of SSGA and Vanguard shows their dominance in providing index funds to institutions, although Vanguard has stepped away to focus on retail and adviser distribution.

Source: Plan for Life

2. Total managed funds

The ABS defines managed funds as the assets of financial institutions that pool funds for investment. It covers industry funds, retail funds and other funds managers who provide professional investment services, and despite the definition, it also includes SMSFs.

In March 2023, total managed funds were $4.5 trillion, or $4,544 billion, including $3.4 trillion in superannuation (more on this later).

To give a context to this number:

  • the Gross Domestic Product of Australia is about $2.4 trillion.
  • the total market capitalisation of the Australian Securities Exchange is also about $2.4 trillion.

With the superannuation industry alone forecast to grow to about $10 trillion by 2040, and many large companies leaving the listed arena, investors will need to look to offshore and private assets increasingly over time. There will be too much money chasing domestic equities.

3. Superannuation funds

The latest Australian Taxation Office data for June 2022 shows industry funds and SMSFs have streaked away from retail funds, which are in decline.

Total superannuation assets by type of fund, 2017 to 2022

Source: ATO

4. Industry and retail super

The Australian Prudential Regulation Authority (APRA) produces Annual Fund Level Superannuation Statistics, and The Conexus Institute has cleaned up the data, eliminating duplications and clarifying interpretations where possible. The data refers only to industry and retail funds and not corporate funds and SMSFs.

The first chart shows the 14 super funds in the ‘Big Fund Club’ each with assets over $50 billion. They hold about 80% of all the assets in the large super funds. Consolidation of funds is now a feature of the industry, with new deals announced every month. The big transactions are in the ‘mega fund’ category, where AustralianSuper is joined by Australian Retirement Trust (ART) via the merger of Sunsuper and QSuper. Mercer Super has joined the top league after acquiring most of BT’s super business.

Source: APRA and The Conexus Institute

The remaining 20% of assets are held in another 13 funds with assets over $10 billion, and there are many smaller funds not in this table. So that is 27 super funds with assets varying from $10 billion to close to $300 billion.

Source: APRA and The Conexus Institute

In TAI research on the largest 300 superannuation funds in the world, the data is again dated but useful to see that Australia is better represented in global super and pensions. AustralianSuper was in the Top 20 and 15 Australian super funds made the Top 300. Unlike in Australia where Defined Contributions (DC) dominate, Defined Benefit (DB) funds control 63% of global pension FUM, with DC at 24% and reserve funds at 12% (latest available report). In world rankings in 2021 (before the merger of QSuper and Sunsuper to form ART), in the Top100 were the Future Fund at 26th, Aware Super 46th, and UniSuper 77th. 

5. Self-Managed Super Fund (SMSFs)

The media often reports the demise of SMSFs due to large funds and platforms improving their offers, while Exchange Traded Funds (ETFs) and Listed Investment Companies (LICs) provide a wide range of funds which do not require the personal investment choice and control of a member-directed fund. But SMSFs remain highly popular, with over 600,000 funds and 1.1 million members holding almost $900 billion, and their numbers continue to increase. The average SMSF holds almost $1.5 million with the median at $835,000.

A further breakdown on SMSF data includes:

  • 66% corporate trustees, 34% individual trustees.
  • 55% wholly in accumulation, 36% wholly retirement, 9% mix of both.
  • 69% of SMSFs have two members, 24% are single members.

The ATO table below shows the majority of payments from SMSFs are income streams, with members relying on their pensions for regular income.

SMSF benefit payments by type

Source: Australian Taxation Office

6. Wraps and platforms

This is where some numbers overlap and should not be added to amounts stated above. For example, platform providers such as Netwealth, HUB24, Macquarie, Fiducian and Colonial First State include super funds and other managed funds in their offers. Platforms benefit from strong engagement with financial advisers who are using the platform structure to manage their businesses and administer their clients. However, most members of the mega industry funds are not introduced via the financial advice process but rather through their occupation.

The Plan for Life ‘Analysis of Wraps, Platforms and Master Trusts’ latest report for December 2022 shows around $1 trillion in various types of ‘master funds’. The funds fell in 2022 due to market falls, some of which have recovered in a stronger 2023. One ongoing trend is that the big funds from Insignia (the merger of MLC and IOOF), BT Financial, Commonwealth/Colonial and AMP are in outflow, while the disruptors in Netwealth, HUB24, Mercer and Praemium are well and truly part of the main game.

Source: Plan for Life

Another of the Conexus slides taken from APRA data shows the super fund versions of these newer platforms are also attracting large inflows. While AustralianSuper continues to thrive on the back of good performance and massive member reach, and large funds such as ART, Hostplus and Unisuper are doing well, HUB24 and Netwealth are making inroads.

Source: APRA and The Conexus Institute

7. Listed funds (ETFs, LICs, property, infrastructure)

According to the latest ASX Report, there were 437 listed funds comprising Exchange Traded Funds (ETFs), Listed Investment Companies (LICs) and Trusts (LITs), property trusts (A-REITs) and infrastructure funds in April 2023, worth about $400 billion.

The alternative exchange, Cboe, gives slightly different numbers, but it is evident from both that with the much-publicised ETFs at $144 billion and all listed funds at $400 billion, while the growth is impressive, it’s a small fraction of the managed fund industry.

Conclusion

The billions and trillions can be confusing, and it’s easy to get lost in the numbers of a $200 trillion global industry. Funds management is a massive part of the global economy, influencing governments and companies, and as the world population ages, the numbers are only going one way over time. What comes after trillions?

 

Graham Hand is Editor-At-Large for Firstlinks. This article is general information and based on an interpretation of latest information.

 

  •   5 July 2023
  • 7
  •      
  •   
7 Comments
Michael
July 06, 2023

Hi Graham, Interesting article, one small typo, average SMSF holds 1.5million not billion. All the millions, billions & trillions can be confusing. Is there anyway to determine how many SMSFs that have been established since the reduction in accountants being licenced to advise in this area? Secondly can the ATO determine how many did so without advice?

Leisa Bell
July 07, 2023

HI Michael, typo corrected thanks. And to your question on SMSF establishments and advice, Graham covered this in a previous article here: https://www.firstlinks.com.au/reports-demise-smsfs-unfounded

Simon Taylor
July 06, 2023

Errata: Section 5 SMSF
"The average SMSF holds almost $1.5 billion with the median at $835,000." I only wished it were so!

James Gruber
July 06, 2023

Thanks, Simon, corrected. I wish too!

AH
July 09, 2023

Interesting article, Graham. I realise you did put a caveat at the front about quality of data but it never ceases to amaze me how some of these sources fail to capture FUM in the property sector. For example, one company I know a bit about is Charter Hall which has circa $80bn in FUM, more than $45bn is wholesale, but it never gets recognised by the financial research houses as being one of the largest fund managers of both institutional and retail money in the country. It should be Top 10 based on the Plan for Life table you used.
Interestingly, based on the TAI data, Charter Hall would be circa 230 in the world. Again not sure why they don’t capture CH in that survey.

Possum
July 10, 2023

Is the data adjusted for funds owning other funds? eg an SMSF holding ETF's, or owning a fund of funds like FGX

Alistair
September 30, 2024

Most likely not.

 

Leave a Comment:

RELATED ARTICLES

Managed accounts and the future of portfolio construction

The pros and cons of taking the DIY super route

How long will you live?

banner

Most viewed in recent weeks

2 billion reasons to fix retirement income

A proposal to address Australia's 'stranded balances' in retirement by requiring super funds to transition members to pension phase at 65, boosting retirement income and reframing super as a source of income.

The ultimate superannuation EOFY checklist 2026

Here is a checklist of 28 important issues you should address before June 30 to ensure your SMSF or other super fund is in order and that you are making the most of the strategies available.

Do super funds need a massive wake up call?

UK retirement expert, Guy Opperman, believes super funds are failing at supporting members in deaccumulation. Here is what Australia should do about it. 

Two months into retirement

A retirement researcher's take on retirement and her focus on each of her six resource buckets to stay engaged during the transition and beyond.

Reforming the taxation of wealth and wealth transfers

As the budget approaches debate continues about the need and method for addressing wealth inequality. Could reinstating wealth transfer taxes be the answer?

Welcome to Firstlinks Edition 662 with weekend update

The debate over the budget is increasingly shaped by frustration and perceptions of unfairness, rather than clear-eyed assessment of policy outcomes.

Latest Updates

Back to the future - Why indexing CGT is a good idea

A return to indexation of capital gains would be a fairer way to compensate households for the effects of inflation than the current discount. Importantly, it opens the door to future, broader reforms to stop the taxation of inflation.

Australia has no death duties. Technically.

Australia may not levy formal death duties, but a growing web of tax measures is quietly shaping what wealth passes between generations. Now, the 2026 budget adds another layer.

Strategy

The folly of the Iran war

From oil shocks to fractured alliances, the Iran war carries the hallmarks of a historic policy misstep - one that could tip an already fragile global economy into crisis.

Taxation

Noel Whittaker’s take on the budget

Marketed as a fix for inequality and housing affordability, the latest budget instead delivers a tangle of tax changes that leave everyday Australians worse off.

Investment strategies

The red metal's long game

Copper has had a rough few weeks but investors should not ignore the potential for future price increases as supply increasingly falls behind demand.

Taxation

The lesser-known effects of changed property taxes

The budget’s property tax reforms are being framed as fairness measures, but they risk splitting the housing market, penalising lower‑income investors and introducing distortions that may prove costly.

Latest from Morningstar

Why stocks sometimes fall for no obvious reason

The vast and opaque world of private assets is a powerful gravitational force - and when trouble hits, it's the more liquid public equities that often the feel it first.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.