Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 626

ASX reporting season: Room for optimism

Depending on who you ask, you’ll get the answer you want on the ASX reporting season. There have been enough positive surprises, earnings upgrades and share price reactions to support a bull(ish) view and there have been enough disappointments, earnings downgrades and share price declines to support a bear(ish) view. But truth told, this is always the case. Reporting season usually has a little bit of everything depending on how you look at it.

Admittedly the reporting season has been volatile with several outsized share price moves by large and/or well held stocks in both directions (CSL, Cochlear, WiseTech, Domino’s and James Hardie on the downside and Brambles, Computershare, ZIP, Seek on the upside). But behind this volatility has been an equity market that has ground its way higher, to be 3% above where it started the reporting season.

Considering where equity market valuations sat heading into reporting season (in the 95% percentile) and the broadly negative trend in post result earnings revisions, we think the equity market has shown an enormous degree of resiliency and believe this sets it up for further gains as we focus on what lies ahead rather than what is in the rear vision mirror. In addition, investors are always willing to look a little further ahead when there are signs that the economy is at an inflection point and/or when we are in a policy rate cut cycle.

Five key themes from results

But before we evaluate what the reporting season means for the equity market and portfolio positioning, there are several trends that emerged worth discussing:

First, results have been patchy which reflects an economic backdrop that is soft, but with pockets of strength. For instance, the consumer backdrop was weak with retailers generally facing soft consumer demand. However, those with dominant positions (such as JB Hi-Fi) were able to significantly outperform the broader category as were those who have been technology assisted such as CAR Group, REA Group or SEEK Ltd. The same can be said across the property sector where office (Dexus) remains weak but retail and residential (SGP and Scentre group) continue to perform well.

Second, revenue lines were broadly disappointing – reflecting a softer demand backdrop as well as headwinds from tariff uncertainty, US economic weakness and for a select few, disappointment from New Zealand exposure. However, this was offset by more resilient and often improving margins due to pricing power (Telstra, REA Group), strong cost control or via companies which had previously implemented cost-out programs or applied more disciplined capital allocation (Coles, Fortescue, Downer, Worley). As a driver of upside, this should not be surprising given every company should have strong cost control when revenue is softening. However, applying this lever successfully can be difficult in real time.

Third, we have seen some green shoots from China, albeit very early days. This came from both the commodity and consumer driven areas but caution on the potential for further policy easing has also translated into a cautious outlook but with upside potential. We have seen the reverse from those with exposure into the US where there was a strong message that conditions were tough from James Hardie, Bluescope Steel, Sims and Reliance Worldwide where macro concerns and US economic weakness were major headwinds. We think this reflects pockets of weakness rather than broad economic weakness coming out of the US with ZIP producing an exceptionally strong result.

Fourth, across financials the banks generally produced solid results often impressing on lending growth and some net interest margin tailwinds (ANZ, Bendigo, Commonwealth and Westpac) while insurers also had solid pricing power leading to broad based upgrades. However, price action was not necessarily in line with the result surprise or quality of the print with CBA selling off post result but ANZ, Bendigo and Westpac rallying strongly.

Last, macro commentators are fixated on the absolute level of earnings growth and the magnitude of downgrades seen throughout the reporting season as constraints for the equity market outlook. We have a much more optimistic outlook and think that the market can trade meaningfully higher despite a modest earnings outlook given policy rates will fall further and macroeconomic conditions are set to improve.


Source: Morningstar

Why things are looking up

If anything, corporate Australia has emerged through an economic soft path in solid shape. If this is the worst that it gets (and we think it is), then it’s just not that bad. Similarly, it’s very hard to be pessimistic when domestic conditions should get better over the coming 12 months, when both the consumer and businesses will get a kicker from lower interest rates and where global uncertainty (particularly around trade) should also begin to normalise. These conditions are supportive of corporate earnings and while the incremental (year on year) gain might look modest, it’s the direction of travel that matters most when we are at an inflection point rather than the magnitude of the gain.

Looking ahead, investors should be positioned to take advantage of a cyclical upswing and lower policy rates. Domestic consumer and industrial facing areas are on the cusp of an upswing, and they can outperform defensive areas where earnings safety and deliverability have been important. Similarly, we think the outlook will also improve for global cyclicals (particularly in the US) as the Fed resumes its rate cut cycle in September. For the past five months we have urged investors to stick with the equity rally despite concerns from every direction. The reporting season has shown us that Australian corporates are well positioned to leverage into an economic upswing and the focus should be on gaining exposure to this.

 

Jun Bei Liu is a co-Founder and Lead Portfolio Manager at Ten Cap. Jun Bei is also a popular media personality and a highly sought after public speaker about her investment views. This information is intended for general use only. The information presented does not take into account the investment objectives, financial situation or advisory needs of any particular person.

 

  •   27 August 2025
  • 1
  •      
  •   

RELATED ARTICLES

An odd and wild ASX reporting season

A new income scorecard for the ASX 200

Three key themes that will drive markets this year

banner

Most viewed in recent weeks

The strange effect of the 30% minimum capital gains tax

The 30% minimum tax on capital gains sits at the heart of the budget's proposed reforms. Yet the mechanics reveal anomalies that introduce unexpected distortions that raise questions about its design.

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning.

Ranking three common retirement strategies

The defining challenge of retirement isn't just about building wealth, it's about converting your lifetime savings into sustainable income. A holistic understanding of different strategies can improve long-term outcomes.

Are you making these SMSF mistakes?

After four decades advising investors, there are a few common mistakes I've seen SMSF investors make. From holding too much cash and chasing yield to overtrading and trusting tips. Are these errors costing you?

Why Australian shares are falling behind the world

Australia’s market boasts a long record of outperformance, but recent results tell a different story. Is the ASX’s lagging performance a temporary setback or evidence that structural forces will keep global markets ahead?

Australia has saved $4.5 trillion for retirement. Here's what matters more

Most Australians approaching retirement can tell you the exact dollar value of their super account. But success depends on more than a sizeable balance. Here's four key questions to ask yourself at the start of the financial year. 

Latest Updates

Economy

Why have Australian living standards 'fallen' and how do we fix it?

For the last few years there has been much talk of a 'cost-of-living' crisis in Australia and of 'falling living standards'. Lately this has flared up again with the pickup in inflation resulting in a renewed fall in real wages.

Latest from Morningstar

Four options for an income investor’s next dollar

What if Australia’s golden age of dividends is ending? Rather than overhaul your portfolio, it may be worth considering where new capital can work harder. I discuss four income strategies and the trade-offs behind each.

Taxation

Completing the reform of CGT: tax real losses like real gains

Recent CGT reforms tax real gains by indexing capital gains to inflation. However, the reform fails to index losses, leading to higher tax on assets that do not keep pace with inflation, creating inefficiencies in the tax system.

Investment strategies

Blockbuster AI debt issuance coming to a bond market near you

With Australia likely to attract a growing share of AI-related issuance, investors should prepare for increasing influence from AI funding demands, evolving credit fundamentals and changing valuation dynamics.

Investment strategies

Active managers: Bringing a gun to the gunfight

When data arrived, basketball abandoned the mid-range shot, Formula 1 reinvented the pit stop and chess embraced humans working with machines. Active managers confronting today's markets may learn from the same path.

Retirement

What Australian super funds can learn from the UK

Most people want answers to three retirement questions: What have I got? Is it enough? What can I do with it? A leading UK pension innovator shares his lessons on helping members better understand and prepare for retirement.

Investment strategies

What the market may be missing in FY27

We asked ten fund managers the same question following FY26. While their investment styles differ dramatically, their answers revealed several surprising areas of agreement about where markets may be heading next.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.