Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 361

Four guiding principles to position for the rebound

In recent weeks, our investment team has been scouring its investment universe to prepare for the rebound. Here are some of the guiding principles developed to capture opportunities in the months ahead, when COVID-19 restrictions are eased and business activity resumes.

1. A hard stop doesn’t necessarily mean a hard start

The revenue ‘hard stop’ experienced by many companies is unlikely to be followed by a widespread ‘hard start’ as activity resumes. This will be particularly the case for consumer-facing businesses where demand is likely to be muted, particularly those in travel, retail, education and tourism, meaning we are being very selective in this space.

2. Understand ‘demand lost’ versus ‘demand deferred’

While lost demand is gone forever, ‘deferred’ demand is likely pent up and is well placed to rebound quickly in a range of sectors. As a result, we maintain a strong preference for the latter. Examples in our portfolios include radiology and pathology service providers, who could potentially see higher run-rate revenue over the next 6-12 months than before the shutdown as deferred activity is layered on top of normal activity levels.

3. Earnings rebuilds will differ significantly

Understanding cost structures has been critical in the shutdown, since it speaks to cash burn and, ultimately, balance sheet strength. As we move into the recovery, understanding how earnings will rebuild is equally important.

One example is the international travel sector. While we expect activity will rebuild very slowly, travel companies will see all their costs for things such as rent and labour quickly return, which means cash burn may extend beyond what the market is expecting.

By contrast, airports such as Auckland Airport, which own their hard assets, have an extremely low fixed cost structure, meaning cash burn is minimised and profits rebuild more quickly. While both types of business are exposed to the same demand dynamics, we have a clear preference for owning the airport.

4. Some companies will see long-term earnings power diluted

While the short-term hit to earnings from moderating activity is reasonably clear, the extent to which the shutdown impacts a company’s long-term earnings power can be far more opaque.

For shopping malls there has been permanent erosion of earnings, reflecting the combination of likely higher vacancies and rent resets. The shift in power between mall owners and tenants has never been more stark, with even listed retailers openly declaring they will not pay rent during the shutdown (despite a clear contractual obligation). While arguably this is an acceleration of a trend already underway, in our view the long-term earnings power has been clearly diminished.

As active investors with a long-term focus, we are adding to holdings in those smaller cap companies where short-term earnings pressure has been confused with longer-term viability.

Companies where the longer-term earnings power remains in place – and for some market leaders it has improved – are helping to build the foundations for longer-term outperformance.

 

Katie Hudson is Head of Australian Equities Research at Yarra Capital Management, and Portfolio Manager for the UBS Australian Small Companies Fund. UBS is a sponsor of Firstlinks. This article is general information and does not consider the circumstances of any investor.

More articles and papers from UBS can be found here.

 

  •   10 June 2020
  • 1
  •      
  •   

RELATED ARTICLES

The next big thing: global markets and the emerging consumer

A pullback in Australian consumer spending could last years

Rising bond yields complicate the COVID recovery

banner

Most viewed in recent weeks

The strange effect of the 30% minimum capital gains tax

The 30% minimum tax on capital gains sits at the heart of the budget's proposed reforms. Yet the mechanics reveal anomalies that introduce unexpected distortions that raise questions about its design.

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning.

Ranking three common retirement strategies

The defining challenge of retirement isn't just about building wealth, it's about converting your lifetime savings into sustainable income. A holistic understanding of different strategies can improve long-term outcomes.

Welcome to Firstlinks Edition 667 with weekend update

The downfall of the giant and three lessons for investors.

  • 18 June 2026

Why Australian shares are falling behind the world

Australia’s market boasts a long record of outperformance, but recent results tell a different story. Is the ASX’s lagging performance a temporary setback or evidence that structural forces will keep global markets ahead?

Latest Updates

Superannuation

Are you making these SMSF mistakes?

After four decades advising investors, there are a few common mistakes I've seen SMSF investors make. From holding too much cash and chasing yield to overtrading and trusting tips. Are these errors costing you?

Retirement

Retirement spending is not one-size-fits-all

New data challenges the idea that Australians are underspending their super. The bigger issue may be helping retirees navigate complexity, make confident decisions and use their savings to support security, wellbeing and choice.

Taxation

The missing link in the CGT debate

A little-noticed consequence of Labor’s tax changes could have implications well beyond investors’ tax bills. The issue raises bigger questions about incentives, capital allocation and the drivers of long-term economic growth.

Investment strategies

The surprising beneficiaries of the AI boom

While markets obsess over AI winners, a larger, more predictable growth engine is forming. A surge in electricity demand and infrastructure build‑out reveals the quiet, durable assets evolving beneath the AI story.

Superannuation

When losses in super become irreplaceable

The notion of 'you can afford more risk' assumes that losses can be replaced. Above a $2.1 million super balance the law says otherwise, and a worked example shows the refill takes decades, or never happens.

Retirement

Why I object to ‘hitting a number’ for retirement

Many investors dream of “hitting their number” and walking into retirement. But what if reaching that milestone is the moment they should be asking the tough questions? After all, there's a lot more to life than a high portfolio value. 

Planning

Does your will qualify for the discretionary testamentary trust exemption?

Treasury has confirmed the exemption many families were hoping for. But buried in the fine print are two conditions that could leave some wills on the wrong side of the exemption, despite years of careful planning.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.