Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 361

Four guiding principles to position for the rebound

In recent weeks, our investment team has been scouring its investment universe to prepare for the rebound. Here are some of the guiding principles developed to capture opportunities in the months ahead, when COVID-19 restrictions are eased and business activity resumes.

1. A hard stop doesn’t necessarily mean a hard start

The revenue ‘hard stop’ experienced by many companies is unlikely to be followed by a widespread ‘hard start’ as activity resumes. This will be particularly the case for consumer-facing businesses where demand is likely to be muted, particularly those in travel, retail, education and tourism, meaning we are being very selective in this space.

2. Understand ‘demand lost’ versus ‘demand deferred’

While lost demand is gone forever, ‘deferred’ demand is likely pent up and is well placed to rebound quickly in a range of sectors. As a result, we maintain a strong preference for the latter. Examples in our portfolios include radiology and pathology service providers, who could potentially see higher run-rate revenue over the next 6-12 months than before the shutdown as deferred activity is layered on top of normal activity levels.

3. Earnings rebuilds will differ significantly

Understanding cost structures has been critical in the shutdown, since it speaks to cash burn and, ultimately, balance sheet strength. As we move into the recovery, understanding how earnings will rebuild is equally important.

One example is the international travel sector. While we expect activity will rebuild very slowly, travel companies will see all their costs for things such as rent and labour quickly return, which means cash burn may extend beyond what the market is expecting.

By contrast, airports such as Auckland Airport, which own their hard assets, have an extremely low fixed cost structure, meaning cash burn is minimised and profits rebuild more quickly. While both types of business are exposed to the same demand dynamics, we have a clear preference for owning the airport.

4. Some companies will see long-term earnings power diluted

While the short-term hit to earnings from moderating activity is reasonably clear, the extent to which the shutdown impacts a company’s long-term earnings power can be far more opaque.

For shopping malls there has been permanent erosion of earnings, reflecting the combination of likely higher vacancies and rent resets. The shift in power between mall owners and tenants has never been more stark, with even listed retailers openly declaring they will not pay rent during the shutdown (despite a clear contractual obligation). While arguably this is an acceleration of a trend already underway, in our view the long-term earnings power has been clearly diminished.

As active investors with a long-term focus, we are adding to holdings in those smaller cap companies where short-term earnings pressure has been confused with longer-term viability.

Companies where the longer-term earnings power remains in place – and for some market leaders it has improved – are helping to build the foundations for longer-term outperformance.

 

Katie Hudson is Head of Australian Equities Research at Yarra Capital Management, and Portfolio Manager for the UBS Australian Small Companies Fund. UBS is a sponsor of Firstlinks. This article is general information and does not consider the circumstances of any investor.

More articles and papers from UBS can be found here.

 

  •   10 June 2020
  • 1
  •      
  •   

RELATED ARTICLES

The next big thing: global markets and the emerging consumer

A pullback in Australian consumer spending could last years

Rising bond yields complicate the COVID recovery

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Four best-ever charts for every adviser and investor

In any year since 1875, if you'd invested in the ASX, turned away and come back eight years later, your average return would be 120% with no negative periods. It's just one of the must-have stats that all investors should know.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Our experts on Jim Chalmers' super tax backdown

Labor has caved to pressure on key parts of the Division 296 tax, though also added some important nuances. Here are six experts’ views on the changes and what they mean for you.        

Latest Updates

Investment strategies

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

Property

The housing market is heading into choppy waters

With rates on hold and housing demand strong, lenders are pushing boundaries. As risky products return, borrowers should be cautious and not let clever marketing cloud their judgment.

Investment strategies

Dumb money triumphant

One sign of today's speculative market froth is that retail investors are winning, and winning big. It bears remarkable similarities to 1929 and 1999, and this story may not have a happy ending either.

Retirement

Can the sequence of investment returns ruin retirement?

Retirement outcomes aren’t just about average returns. The sequence of returns, good or bad, can dramatically shape how long super lasts. Understanding sequencing risk is key to managing longevity risk.

Strategy

How AI is changing search and what it means for Google

The use of generative AI in search is on the rise and has profound implications for search engines like Google, as well as for companies that rely on clicks to make sales.

Survey: Getting to know you, and your thoughts on Firstlinks

We’d love to get to know more about our readers, hear your thoughts on Firstlinks and see how we can make it better for you. Please complete this short survey, and have your say.

Investment strategies

A framework for understanding the AI investment boom

Technological leaps - from air travel to computing - has enriched society but squeezed margins. As AI accelerates, investors must separate progress from profitability to avoid repeating past mistakes.

Economy

The mystery behind modern spending choices

Today’s consumers are walking contradictions - craving simplicity in an age of abundance, privacy in a public world. These tensions tell a bigger story about what people truly value and why.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.