Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 294

Global ETFs: insights into a multi-trillion-dollar industry

We recently launched the first edition of the quarterly BetaShares Global ETF Review to analyse key trends and developments in the industry outside Australia. Looking at more mature ETF markets globally gives insights into the potential future for the Australian market. The global review complements our monthly Australian-focused publication on the local ETF industry.

The full report is available for download, but I’ve captured key highlights below.

Index strategies dominate investor preferences

The global ETF industry ended 2018 at US$4.8 trillion in assets under management (AuM), posting a robust annual growth rate of 20% since 2005. The strength of ETFs can be largely explained by the growing preference for passive strategies, which still dominate the global ETF space. More broadly, unlisted funds (known as ‘mutual funds’ in the US) are also evidencing a tilt towards passive strategies. In the US in 2018, passive funds (including traditional unlisted mutual funds and passive ETFs) attracted net inflows of US$431 billion. In comparison, active mutual funds in the US reported net outflows of US$418 billion, the highest level of annual outflows for this category on record.

The chart below illustrates the trend away from traditional active mutual funds. Since 2012, there have been net inflows into Active ETFs as well as passive ETFs, indicating investor preferences for the ETF structure whether or not the underlying investments are actively or passively managed.

Source: Bloomberg.

Investor preferences are perhaps even more strikingly evidenced in the chart of U.S. equities mutual fund v ETF flows. With both categories including passive and active strategies, the investor trend towards the ETF product wrapper is clear.

Source: Bloomberg.

Compared to larger and more mature markets, such as the US and Canada, Australia sits behind in terms of net inflows and size. Putting the size of the Australian industry in context, in the US, ETFs represent about 16% of the size of the broader mutual fund industry. In Australia, the penetration is far smaller, at about 1.5%. While recent local growth has been fast, we believe Australian investors are just starting to scratch the surface when it comes to ETF usage.

Who owns the sharemarket? Not ETFs

The popularity of ETFs has raised concerns that they are fuelling sharemarket volatility. These fears are unfounded. The graph below for 2018 data compares the flows of U.S. equity ETFs traded in the US versus the performance of the S&P 500 Index. Market moves were entirely independent from flows into and out of ETFs.

Source: Bloomberg

December 2018, for example, saw a strong market decline despite the positive inflows to ETFs. Saying ETFs can move markets makes little sense. They are designed to replicate what their underlying securities do. Nothing more, nothing less.

ESG and smart beta on the rise

Two of the key trends observed by our research are the rise of ESG/ethically-orientated products and smart beta strategies.

In the U.S. last year, ESG ETF AuM grew by 26% year-on-year, while inflows grew even more rapidly with a 57% annual growth. Smart beta exchange-traded products weight shares in portfolios based on a methodology other than market capitalisation. Between 2009 to 2018, flows into smart beta strategies experienced a compounded annual growth rate of 60%, reaching a record high of US$86 billion in 2018.

As the popularisation and sophistication of the ETF industry and of investors around the world continue to grow, we predict the uptake of funds with differing methodologies to continue to be adopted. The cost-effectiveness, transparency and accessibility offered by ETFs makes them appealing for all investor types, whether an institutional asset allocator, a financial adviser, a high net worth individual, or a millennial who is just starting to build an investment portfolio.

 

Ilan Israelstam is Head of Strategy and Marketing at BetaShares, a sponsor of Cuffelinks. This material has been prepared as general information only, without reference to your objectives, financial situation or needs. You should seek your own financial advice before making any investment decision.

For more articles and papers from BetaShares, please click here.

 

  •   20 February 2019
  • 1
  •      
  •   

RELATED ARTICLES

The challenges of building a lazy portfolio

$100 billion! Five reasons investors are flocking to ETFs

Thematic exposure to global trends using ASX

banner

Most viewed in recent weeks

Indexation implications – key changes to 2026/27 super thresholds

Stay on top of the latest changes to superannuation rates and thresholds for 2026, including increases to transfer balance cap, concessional contributions cap, and non-concessional contributions cap.

The refinery problem: A different kind of energy crisis in 2026

The Strait of Hormuz closure due to US-Iran conflict severely disrupted global energy supply chains. While various emergency measures mitigated the crude impact, the refined product market faces unprecedented stress.

3 ways to defuse intergenerational anger

With the upcoming budget increasingly likely to include bold proposals to alter the tax code I’ve outlined three incremental steps with fewer unintended consequences.

The missing 30%: how LIC returns are understated, and why it matters

The perceived underperformance of LICs compared to ETFs is due to existing comparison data excluding crucial information, highlighting the need for proper assessment and transparent reporting.

Little‑known government scheme can help retirees tap into $3 trillion of housing wealth

The Home Equity Access Scheme in Australia allows older homeowners to tap into their home equity for retirement income, yet remains underused due to lack of awareness and its perceived complexity.

Welcome to Firstlinks Edition 655 with weekend update

Many investors are on edge as geopolitical turmoil continues to impact markets, often leading to short-sighted actions. These are the three quotes that I’ve relied on during periods of volatility.

  • 26 March 2026

Latest Updates

Retirement

2 billion reasons to fix retirement income

A proposal to address Australia's 'stranded balances' in retirement by requiring super funds to transition members to pension phase at 65, boosting retirement income and reframing super as a source of income.

Investment strategies

Not much alpha left in this bet

Google redefined advertising with its innovative business model, but its dominance is now under siege from AI competitors and shifting market dynamics.

Five simple reasons why Australian cash rates are highest

Australians are suffering the highest cash rates amongst their rich country peers for five simple reasons, including outdated inflation targeting and undisciplined monetary and fiscal policies.

Investment strategies

Spending big on AI: So where’s the proof it’s working?

Business leaders must reassess AI's return on investment using new frameworks that reflect productivity, capability shifts and long-term value creation.

Economy

Double down on renewables?

Global volatility has sharpened Australia's focus on energy security. Calls for domestic fuel production clash with renewable energy goals, sparking a debate on balancing traditional and sustainable energy sources effectively.

Investment strategies

Private Credit headwinds move onshore

It’s been a volatile couple of months in markets with the ongoing conflict in Iran. For Australian private credit investors, however, large exposures to real estate lending could mean the worst is yet to come.

Property

Five reasons unlisted commercial property is an attractive allocation in uncertain times

Cromwell takes a look at replacement cost as a practical lens on relative value in commercial property. When build-new costs rise faster than asset pricing, the gap can create opportunities in well-located existing assets.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.