Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 74

Look beyond market leaders to diversify

SMSFs are the largest and fastest growing part of the superannuation sector in both number and asset size, accounting for almost one-third of total superannuation assets in Australia. The primary drivers for setting up an SMSF are the increased control and ability to make active investment decisions, so it is not surprising that a large proportion of investors in this sector do not seek professional investment advice.

Why is this important? According to APRA’s 2013 Superannuation Bulletin and ATO’s 2013 Statistical Report, SMSFs invest a far higher proportion of their assets in Australian equities than do large default investment strategies. The rise in domestic equities-heavy SMSF strategies may be a cause for concern and poses the question: Are SMSF portfolios adequately diversified?

Look beyond the mega caps

With investors gravitating towards household names, it is not surprising that the S&P/ASX 20 Index is one of the most widely held and researched indices in Australia.

Analysis by CBA shows that the top 20 stocks are held by approx 8.3 million individual shareholders compared to the broader S&P/ASX ex20 segment held by 5.7 million individual shareholders. This represents an average shareholder base per company of 417,000 across the top 20 stocks, some 20 times larger in volume than the shareholder base of the S&P/ASX ex20, at 21,000.

Consequently, direct investment activity is highly concentrated in nature with the top 20 ‘mega cap’ entities listed on the ASX accounting for approximately two-thirds of the S&P/ASX 300 index. The top eight securities - CBA, BHP, WBC, ANZ, NAB, TLS, WES and WOW – cumulatively make up 50% of the S&P/ASX 300 index and the S&P/ASX 20 is heavily concentrated by industry sector, with 69% dominated by the financial and resources sectors as at 30 May 2014.

It follows that many typical client portfolios, including SMSFs, would have high levels of concentration risk by being overly exposed to the financial and resources sectors through a handful of big name Australian companies.

Potential for future market leaders

In comparison, the S&P/ASX Ex20 offers more diverse entities in terms of market capitalisation and industry sectors, providing investors with a far greater breadth of investment opportunities. With the largest individual stock representing less than 3.0% of the Ex20 segment, a portfolio of securities outside the S&P/ASX 20 Index can provide an investor with valuable diversification to their direct holdings and provide some balance to the current concentration.

In addition, while Ex20 securities are not as widely held or researched as the top 20 securities, they can still be leaders in their field with competitive advantages over their peers and strong recurring and predictable earnings.

Diversification through quality Ex20 securities

Making a sound investment decision is about establishing if the company has the following four quality characteristics:

  • a competitive advantage over its peers
  • recurring, predictable earnings
  • a capable management team
  • the ability to grow over time.

A portfolio based on these key principles with a prudent investment style and a long-termfocus can achieve consistent returns for its clients. Sonic Health Care is a good example of an Ex20 stock that fits the above criteria. With a market cap of $7.3 billion, it is one of the world's leading medical diagnostic companies, providing laboratory and radiology services to medical practitioners, hospitals, community health services, governments and industries. Sonic is the largest pathology player in Australia, Germany, Switzerland and Belgium as well as number three in the US. Listed since 1987, Sonic benefits from a long standing, very capable management team that differentiates themselves from competitors through a strong medical culture as well as superior service. Operating in an industry which favours scale players, Sonic is able to grow earnings through accretive acquisitions around the globe.

With many portfolios overly concentrated within the top 20 ‘blue chip’ stocks, looking beyond this space provides investors with a key to diversification as well as enhanced growth opportunities for direct equity portfolios. By establishing a portfolio of high quality stocks with sound growth and dividend prospects outside of the top 20, an investor can complement their direct holdings, generating a diversification solution, and managing downside risk.

 

Anton Tagliaferro is the Investment Director of Investors Mutual Limited, a leading Australian value manager. He is also the Investment Manager for QV Equities Limited, a newly incorporated Listed Investment Company with a diversified portfolio of entities outside the S&P/ASX 20 Index. This article is general in nature and readers should seek their own advice before making any financial decisions.

 

  •   8 August 2014
  •      
  •   

 

Leave a Comment:

banner

Most viewed in recent weeks

Building a lazy ETF portfolio in 2026

What are the best ways to build a simple portfolio from scratch? I’ve addressed this issue before but think it’s worth revisiting given markets and the world have since changed, throwing up new challenges and things to consider.

Ray Dalio on 2025’s real story, Trump, and what’s next

The renowned investor says 2025’s real story wasn’t AI or US stocks but the shift away from American assets and a collapse in the value of money. And he outlines how to best position portfolios for what’s ahead.

13 million spare bedrooms: Rethinking Australia’s housing shortfall

We don’t have a housing shortage; we have housing misallocation. This explores why so many bedrooms go unused, what’s been tried before, and five things to unlock housing capacity – no new building required.

21 reasons we’re nearing the end of a secular bull market

Nearly all the indicators an investor would look for suggest that this secular bull market is approaching its end. My models forecast that the US is set for 0% annual returns over the next decade.

Making sense of record high markets as the world catches fire

The post-World War Two economic system is unravelling, leading to huge shifts in currency, bond and commodity markets, yet stocks seem oblivious to the chaos. This looks to history as a guide for what’s next.

3 ways to fix Australia’s affordability crisis

Our cost-of-living pressures go beyond the RBA: surging house prices, excessive migration, and expanding government programs, including the NDIS, are fuelling inflation, demanding bold, structural solutions.

Latest Updates

Property

How cutting the CGT discount could help rebalance housing market

A more rational taxation system that supports home ownership but discourages asset speculation could provide greater financial support to first home buyers.

Investment strategies

The Ozempic moment for SaaS

Every investing cycle has its Ozempic moment, a narrative shock so compelling that the market briefly forgets that incumbents can and do adapt to transformative technology like AI.

Superannuation

Meg on SMSFs: Last word on Div 296 for a while

The best way to deal with the incoming Division 296 tax on superannuation is likely doing nothing. Earnings will be taxed regardless of where the money sits, so here are some important considerations.

Investment strategies

If people talk about a bubble, it’s unlikely to crash soon

It is almost impossible to identify a bubble in real time, and history shows they last far longer than we think, giving investors (perhaps misplaced) hope and short-sellers seemingly endless pain before the share price collapses.

Investment strategies

Seismic shifts that could drive private markets

Dealmaking appears to be on the mend, but investors could be well served to look through near-term trends toward six major themes that we think may drive private markets for years to come.

Latest from Morningstar

Corporations are winning the stock market. Here’s a new plan for everyone else

Retail investors have the worst trading record, according to a study of trading performance. Institutional investors weren't at the top either. Here are 6 ways to improve your odds.

Infrastructure

The bull case for Melbourne

A counterpoint to today’s prevailing narrative that Melbourne is the capital of a failing state defined by its strained public finances, COVID hangover and an opposition obsessed with undermining its own credibility.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.