Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 220

The paradox of passive investing

The rise of passive investing over the last decade has been remarkable, and the 'active versus passive' investing debate has intensified. The debate tends to focus on how much of the market is passively managed and less so on the capital flows i.e. who is buying the stock of companies and why? When stocks are being purchased without any thought to the underlying fundamentals of the company, this could create a risk to how markets operate.

Since 2007, cumulative flows into passive equity vehicles (which ignores segregated institutional accounts) have been US$2.1 trillion, offset by similar outflows from active vehicles. Passive exposure of the total market is estimated at circa 40% globally, and predicted to rise to as much as 60% over the next five years (Deutsche Bank, 25 May 2017). These numbers would be higher if we accounted for ‘quasi’ passive flows from non-market cap based index type strategies (including ‘factor’ portfolios).

Passive vs active equity flows since 2007

active and passive investing

active and passive investing

There is clearly a benefit of low management costs that accrues to those using passive (or semi-passive) strategies. However, at what point are the benefits of low management costs outweighed by the causative effects of very large flows of capital being allocated with no reference to economic return. Is there a ‘paradox of passive’ so that investors have low management costs but in aggregate lower returns or higher risks? As more capital is invested with no thought behind what is being purchased, there has to be a tipping point where this irrational behaviour is no longer sustainable. When is that tipping point? We would suggest we are close to or even past the tipping point in some markets.

While the case for passive investing rests largely on the low cost (the SPDR S&P500 ETF, the largest in the world, has an expense ratio of just nine basis points, while the Vanguard total US market ETF is four basis points), investors in these strategies would do well to remember a number of points.

Value does not equal price

Passive (and semi-passive) approaches ignore value and price (and governance, capital management, etc) as they invest on one criteria alone, which is the methodology for the construction of the index, often market capitalisation, or close to it. This creates a somewhat perverse outcome as the larger a company becomes, the greater the proportion of new money it receives. The indices on which passive investments are made, or indeed any rules-based approach, are prone to distortion.

Passive investing does not create the distortion in itself, if the index is an accurate reflection of market efficiency in capital allocation. However, if there is a distortion already or there are sufficient flows into a subsector of that index (e.g. a style or sector bias) then passive flows will amplify that distortion.

This process of correcting distortions is generally held in check by other non-passive (or active) investors, only to the extent those non-passive investors are influencing the price. That is not the case today with non-passive investors being large net sellers and passive investors being large net buyers. The distortions are complicated by non-market-cap based index investors biasing certain stocks.

Consider for example Amazon (AMZN), the market’s consumer discretionary darling of the moment and the third largest stock in the S&P500 at 1.9%. The stock has risen 40% this year (versus S&P’s 17.7%). It has a market cap of US$475 billion, up from US$114 billion at the end of 2012 despite poor fundamentals, a P/E ratio of over 200 times and never paying a dividend. However, it sits in at least 176 ETFs and is a top 15 holding in 117 of those.

The net result of this is that while the stock has a 1.9% market cap weight, the ‘size based weight’ of all the ETFs in which Amazon is listed is 2.7%. For every $1 of flow into these ETFs, Amazon receives 150% of its market cap based weight of flow. And based on filings in the US over the last 12 months, the top three passive managers have been buyers while the top five active managers have been sellers.

The risk is that if passive flows continue at their current rate, Amazon gets even more expensive, active managers underperform, passive flows get a further boost and we have a (not very) virtuous cycle.

It is flow that counts

Passive exposures are still low, despite what is conceivable, but it is flows that cause prices to move, not ‘stock’, and these are massive. For the share registers of the top 15 stocks in the US, the dollar-weighted trading volume by grouping has been similar to the Amazon analysis with 'owners' and active managers net sellers, and passive managers, net buyers.

One method of analysing the distortions created by passive and other rules-based investment methods is to examine the weight of a stock in these indices and to compare it to its market cap weight.

To do this, we weight each component of the ETF by the aggregate dollar value in that ETF and compare the addition of these to the market cap weight. If the dollar-weighted value of the ETF holdings is greater than the market-cap weight then these passive strategies are collectively contributing to an overweighting in these stocks. We can examine this in terms of current invested dollars to gauge the impact of historical flows and in terms of recent flows. This is shown in the next chart.

Percentage of ETF weight/flow received relative to market cap weight/flow in 12 months to 6 June 2017

Every stock in the top 10 of the S&P 500 has received a significantly greater proportion of passive flow than its market share in the S&P500 would suggest. Their aggregate weights in all the ETFs far exceeds each stock’s market-cap weight in the broad market index. For example, the average dollar-weighted value of Amazon in all ETFs adds up to 140% of its market-cap weight, implying that the historical flows into these ETFs has been at a rate 40% greater than its market cap would justify. Similarly, the dollar-weighted value of the flows into Amazon has been 20% greater than its market cap would justify.

Total portfolios can’t be passive

Virtually no investors have a total portfolio that is truly passive. While Warren Buffet’s estate might be largely passive in that inflows and outflows are dwarfed by the size of the corpus, the rest of us do not really have that luxury. Cash flows in and out mean that almost all investors have an active approach to their overall investment strategy. A low-cost strategy makes sense but investors should have regard to the way these pieces fit together, with some understanding and management of the components.

As the proportion of passive investment grows, the rigour applied in terms of governance and other issues is reduced. How often do passive, or other rules-based strategies, vote against management? It’s an issue when passive investors are the largest holdings of these major companies.

Percentage of the top 10 shareholders that are passive (as at 31st March 2017)


While we understand and generally concur with the desire to implement portfolios cheaply, investors should be cognisant of what they are buying. It is our view that the flows into passive and quasi-passive vehicles are having a distortive effect on markets at the moment and this is always prone to sudden reversals. Just as investors have jumped on the cheap bandwagon, the paradox of passive investing is that it could turn out to be an expensive mistake.


Greg Cooper is CEO of Schroders Australia and Global Head of Institutional. Opinions and projections in this article constitute the judgement of the author as of the date of writing. They do not necessarily reflect the opinions of  any member of the Schroders Group and are subject to change without notice.

Greg Cooper
January 30, 2018

Peter, thanks for the question and apologies for the confusion. Another way of rephrasing what I am saying is that if Amazon’s market cap weight in the index is 1.9%, the average weight of Amazon in all ETF’s is 2.7%. That means that the ETF’s have on average a 50% greater weight than the market in Amazon, and every dollar that flows into an ETF will disproportionately flow to Amazon. All the ETF’s combined are effectively “overweighting” Amazon by 50% of its market cap weight, even though some of those ETF’s may appear to be passive (and hence market cap weighted).

February 08, 2018

If they are not following Amazon market cap percentage then are they not index investing but actively investing by not following market cap %'s

January 28, 2018

The article on passive investing has the paragraph "The net result of this is that while the stock has a 1.9% market cap weight, the ‘size based weight’ of all the ETFs in which Amazon is listed is 2.7%. For every $1 of flow into these ETFs, Amazon receives 150% of its market cap based weight of flow. And based on filings in the US over the last 12 months, the top three passive managers have been buyers while the top five active managers have been sellers." I don't understand his 'sized based weight' definition.

January 28, 2018

While the case for passive investing rests largely on the low cost (the SPDR S&P500 ETF, the largest in the world, has an expense ratio of just nine basis points, while the Vanguard total US market ETF is four basis points), investors in these strategies would do well to remember a number of points. Unquote.

This misrepresents the truth that most people who do index investing are doing it not because of the low cost but because most active managers under perform the index ( after fees) in the long term.

It is true that some managers consistently out perform but by the time you find out who they are by waiting for them to establish a track record after 1-2 decades(so you know it is not just beginners luck ) the below occurs:
1. they retire
2. they lose their mental faculties
3. you die or you get dementia
i.e. it is too late usually.

If you are lucky and get in before the above and benefit from a great investment, when the fund management changes (through death or career change) you may have to sell to avoid an uncertain future in the hands of new management. Then you have CGT to reduce your portfolio.

Furthermore if you wish to leave your estate beneficiaries a lasting legacy i.e. a portfolio that outlasts you and your fund manager's lifespan then a Broad Index ETF is the only answer. None of the above scenarios matter or occur.

Peter C
September 29, 2017

When up to 80% of active managers under-perform the index over a five year period, is it any wonder there is a move from high cost active to low cost passive funds? Can you be sure your manager is the one in five that will outperform the index?

This is not a modern phenomenon, the majority of active managers have under-performed the index for decades.

Active managers have only themselves to blame for the drift to passive funds. They are more interested in fattening their pockets than the pockets of their customers.

To quote Fred Schwed, "Where are the customers yachts?"

September 23, 2017

The investment landscape undergoes constant change, and there is no more influential movement than the rise of indexing (although an estimated 90% of money is still actively managed). unquote.

Hard to swallow that Indexing is distorting when 90% is actively managed.

A stock has high market cap because active managers pushed it up not passive ETF's.

Difficult to blame an ETF as it only buys in proportion to the market cap, it is not selective ! Broad index ETF's may enlarge the Total pie it does NOT distort it.

Note the SPIVA scorecard a/a

September 22, 2017

Active managers have been highlighting the massive flows into ETF's and suggesting it is a bubble. As the graph shows these flows are largely switching from active funds that have in aggregate underpeformed their benchmarks after costs, as we are continually reminded by the SPIVA scorecard. Many of these active funds have been index huggers anyway. Some of those investors who have switched are long-term, buy and hold investors, who will not be panicking if the market falls but if anything will be rebalancing to buy more. Sure, some will also be panicking, but they were probably the same investors who would've been redeeming their managed fund units in the middle of the crisis. This is not a new source of volatility. I don't feel much has changed really except fund manager business models are being disrupted, fees are being pressured / more performance based, and mediocre managers will have to struggle even harder to survive in the coming years. The more articles I read from active managers raising concerns and fears on passive investing, the more I feel this to be the case. I also observe a few active managers who are confident in their strategy/process and they seem very comfortable with passive investing and often recommend it as a core option many investors should consider in their portfolio (e.g. Buffett, Forager's Steve Johnson has sometimes suggested the same locally). There will always be a place for active inside portfolios but active managers will have to fight a bit harder to earn it.

Emma Davidson
September 27, 2017

Great article and one I have been thinking about for a while. Agree with Adrian as well, good comment there.

SMSF Trustee
September 25, 2017

Yep, you're dead right Adrian. Good active managers realise that good portfolio construction is all about blending strategies. They will recommend that. There's a role for active and a role for passive in any portfolio. There is in mine!

September 21, 2017

One of the main drivers of the shift from active to passive is high costs and aggregate underperformance from active funds. Plus the AMZN example could be extended to talk about the results – has its selling worked for the active managers? (no, or no not yet). Has buying worked for the passive managers? (yes, or yes so far).

September 21, 2017

This is quite an interesting risk factor that we are thinking of adding to our broader list that we monitor.


Leave a Comment:



Passive investment – an unwitting oxymoron

The difficulties picking fund manager winners

Your bond questions answered


Most viewed in recent weeks

How to enjoy your retirement

Amid thousands of comments, tips include developing interests to keep occupied, planning in advance to have enough money, staying connected with friends and communities ... should you defer retirement or just do it?

Results from our retirement experiences survey

Retirement is a good experience if you plan for it and manage your time, but freedom from money worries is key. Many retirees enjoy managing their money but SMSFs are not for everyone. Each retirement is different.

A tonic for turbulent times: my nine tips for investing

Investing is often portrayed as unapproachably complex. Can it be distilled into nine tips? An economist with 35 years of experience through numerous market cycles and events has given it a shot.

Rival standard for savings and incomes in retirement

A new standard argues the majority of Australians will never achieve the ASFA 'comfortable' level of retirement savings and it amounts to 'fearmongering' by vested interests. If comfortable is aspirational, so be it.

Welcome to Firstlinks Edition 464 with weekend update

The 2021 Census reports that Millennials are now the largest generational group in Australia. While we are increasingly secular and culturally diverse, our differences are far more accepted than the way the US is heading. And please take our short retirement survey.

  • 30 June 2022

Dalio v Marks is common sense v uncommon sense

Billionaire fund manager standoff: Ray Dalio thinks investing is common sense and markets are simple, while Howard Marks says complex and convoluted 'second-level' thinking is needed for superior returns.

Latest Updates


The paradox of investment cycles

Now we're captivated by inflation and higher rates but only a year ago, investors were certain of the supremacy of US companies, the benign nature of inflation and the remoteness of tighter monetary policy.


Reporting Season will show cost control and pricing power

Companies have been slow to update guidance and we have yet to see the impact of inflation expectations in earnings and outlooks. Companies need to insulate costs from inflation while enjoying an uptick in revenue.


The early signals for August company earnings

Weaker share prices may have already discounted some bad news, but cost inflation is creating wide divergences inside and across sectors. Early results show some companies are strong enough to resist sector falls.


The compelling 20-year flight of SYD into private hands

In 2002, the share price of the company that became Sydney Airport (SYD) hit 80 cents from the $2 IPO price. After 20 years of astute investment driving revenue increases, it sold to private hands for $8.75 in 2022.

Investment strategies

Ethical investing responding to some short-term challenges

There are significant differences in the sector weightings of an ethical fund versus an index, and while this has caused some short-term headwinds recently, the tailwinds are expected to blow over the long term.

Investment strategies

If you are new to investing, avoid these 10 common mistakes

Many new investors make common mistakes while learning about markets. Losses are inevitable. Newbies should read more and develop a long-term focus while avoiding big mistakes and not aiming to be brilliant.

Investment strategies

RMBS today: rising rate-linked income with capital preservation

Lenders use Residential Mortgage-Backed Securities to finance mortgages and RMBS are available to retail investors through fund structures. They come with many layers of protection beyond movements in house prices. 



© 2022 Morningstar, Inc. All rights reserved.

The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. Any general advice or ‘regulated financial advice’ under New Zealand law has been prepared by Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892) and/or Morningstar Research Ltd, subsidiaries of Morningstar, Inc, without reference to your objectives, financial situation or needs. For more information refer to our Financial Services Guide (AU) and Financial Advice Provider Disclosure Statement (NZ). You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.