Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 413

Portfolio composition and what you find under the bonnet

As many economies have bounced back from the worst of the pandemic, concerns about central banks, the rate of money printing and inflation have returned. Since late 2020, markets have responded to the arrival of better times by selling off bonds and bond-like equities. The stocks that benefited most from lower discount rates, have fallen. The most speculative, Covid-bolstered, technological and crowded end of the market have been hit the hardest.

Against this backdrop, many investors are considering how to position their portfolio for the post-pandemic world.

Focus on structural changes but watch definitions

Although we are bottom-up investors, we look to the powerful structural themes that support the underlying businesses we have invested in, such as the growing middle class, rising consumption, an ageing population, better healthcare and technological disruption.

This can be seen in the concentrated sector breakdown of our Asia Pacific portfolio, where the largest exposure is to consumer companies, with Consumer Staples and Consumer Discretionary businesses amounting to 25% of the portfolio according to MSCI’s categorisation.

However, these categories don’t tell the whole story. Investors need to look ‘under the bonnet’ of their portfolio to truly understand the themes that are driving returns. The sectors to which their portfolio holdings ‘look through’ may in reality tell a different story.

In our view, for example, Techtronic Industries, Shanghai International Airport (SIA) and Jardine Matheson are consumer-driven companies, even though MSCI classifies them as Industrials.

Home Depot accounts for 50% of Techtronic’s sales, while Chinese tourism (both domestic and international) should give SIA a strong tailwind. Although Jardine Matheson is a conglomerate, its two largest businesses (Jardine Cycle & Carriage and Dairy Farm) are both consumer businesses. We would additionally consider Voltas, the Indian air-conditioning manufacturer, to be another consumer business, although MSCI categorises it as another Industrial company. If you add all of that together, consumer companies more broadly account for 35% of our portfolio.

This is no accident. We see the growing middle class in India and China as one of the most important thematics. Thanks to these regions’ favourable demographics, companies with dominant consumer franchises can offer good growth potential over the long-term.

Incorrect perception of technology

Looking at technology, according to MSCI, Information Technology (IT) accounts for just 25% of our portfolio. However, Naver, Tencent and Seek are all categorised as Communications Services businesses, even though we see them as IT companies. But even that is not specific enough: all three are broad IT-platform businesses.

What really drives them is again the rising wealth of Asian consumers and the growing middle class. JD.com is already categorised by MSCI as a Consumer Discretionary business, which rather proves the point, in our view. Putting all of that together, IT accounts more correctly for around 35% of the portfolio.

We segregate IT exposure into three segments: IT platforms, hard-tech, and IT services companies. Hard-tech companies manufacture and supply the global multi-nationals with components and services and includes Taiwan Semiconductor (TSMC), Mediatek, Largan and Advantech.

Together, the IT services companies amount to about 10% of the portfolio. These Indian-based multi-national companies (MNCs) are, quite simply, digitising the world, and COVID has given them multiple additional tailwinds. We believe they are collectively very high-quality companies, with high returns, strong cash flow and typically net cash balance sheets. We own Tata Consultancy Services (TCS), Tech Mahindra and Cognizant in this sector.

The other major sector exposure is to financials. The main exposure is to the Indian private banks where we see plenty of growth runway for these high return-on-equity (ROE) compounding businesses. Though the news from India has latterly been dire in human terms, businesses appear to have mostly endured.

Outside of these three broad sectors, other company holdings are individually attractive, such as Fanuc (the Japanese manufacturer of robots), Indocement in Indonesia and Central Pattana (the shopping centre owner in Thailand). Fanuc’s biggest source of growth has been China, with the business in particular benefiting from a recovery in the capital investment cycle in IT (particularly smartphones) and autos.

Understand company dynamics, not broad sector definitions

Ultimately, we think about portfolio construction on a company-by-company basis. We are benchmark agnostic and do not look at over- or under-weighting sectors or even countries. But sector classifications by the major index providers do not always tell the whole story. We believe we are better off holding firm to our bottom-up investment philosophy, and being clear on the growth drivers that underpin the companies we own.

 

Richard Jones is a Lead Manager, Asia-Pacific Equities at FSSA Investment Managers, based in Hong Kong. FSSA is part of First Sentier Investors, which is a sponsor of Firstlinks. This article is intended for general information only. Any stock mentioned does not constitute any offer or inducement to enter into any investment activity.

For more articles and papers from First Sentier Investors, please click here.

 

  •   23 June 2021
  • 1
  •      
  •   

RELATED ARTICLES

Portfolio construction in the real world

How factor investing can help drive better returns

Five steps to become a better investor

banner

Most viewed in recent weeks

How cutting the CGT discount could help rebalance housing market

A more rational taxation system that supports home ownership but discourages asset speculation could provide greater financial support to first home buyers.

Is there a better way to reform the CGT discount?

The capital gains tax discount is under review, but debate should go beyond its size. Its original purpose, design flaws and distortions suggest Australia could adopt a better, more targeted approach.

Want your loved ones to inherit your super? You can’t afford to skip this one step

One in five Australians die before retirement and most have not set up their super properly so their loved ones can benefit from all their hard work and savings. 

Super is catching up, but ageing is a triple-threat

An ageing Australia is shifting the superannuation system’s focus from accumulation to the lifecycle of retirement. While these pressures have been anticipated for decades, they are now converging at scale and driving widespread industry change.

Meg on SMSFs: Last word on Div 296 for a while

The best way to deal with the incoming Division 296 tax on superannuation is likely doing nothing. Earnings will be taxed regardless of where the money sits, so here are some important considerations.

Has Australia wasted the last 30 years?

The 20 years after Peter Costello left Treasury have been deemed wasted...by Peter Costello. The missed opportunities for Australia began long before.  

Latest Updates

Taxation

3 ways to defuse intergenerational anger

With the upcoming budget increasingly likely to include bold proposals to alter the tax code I’ve outlined three incremental steps with fewer unintended consequences.

Economy

Why an extended US-Iran war will punish mortgage holders

The impact of the Iran War is far more than expensive petrol. Higher oil prices have secondary inflationary impacts that reverberate throughout the economy which could be bad news for Australians with mortgages.

Infrastructure

Don’t forget the yield

Global Listed Infrastructure dividends are forecast to grow 5-6% p.a over the next two years. After a hiatus, share buybacks are back on the agenda and will play an integral role in shareholder returns.

Iran war hands politicians free ticket to blame oil prices for inflation

Past oil shocks offer lessons for investors dealing with the fallout from the Iran War and the ongoing impact on inflation.

Economy

Japan 2026: A new PM heralds a new golden age?

Former Australian Prime Minister, Paul Keating, once said "When you change the government, you change the country." We're about to see whether that holds true in Japan.

Investment strategies

Why are central banks moving from US Treasuries to gold?

Central banks now hold more gold reserves than US Treasuries, signalling a shift in safe-haven asset strategy and portfolio diversification as geopolitical risks increase.

Strategy

Has global human wellbeing peaked? What the data reveals

Historically economic progress is measured by GDP growth but there is an increasing body of work that explores quantitative measures of wellbeing.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.