Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 117

What real estate agents don't tell you

Explore the rear entrance of an apartment hotel or resort that is more than five years old and take a look at the contents of the skips in the lane outside. They are often full of sofas, dining chairs, mattresses and televisions. Seven years earlier, when the proposal for a shiny new building was just a model in a display apartment for off-the-plan sales, hundreds of dreamers signed up to buy apartments. They also agreed to a furniture package for $40,000 to allow the building to operate as a hotel or resort. After years of people on holidays staying in the rooms, jumping on the sofas and leaning back on the chairs, the furniture needs replacing. Over the five years, that’s another $8,000 a year of costs to write off for each owner. It’s not such a dream now.

A few years later, the apartment will probably need a new bathroom and kitchen. How many years of income will that cost?

If you don’t believe a sofa lasts only five years, you’ve probably never owned one of these short-let apartments. Hundreds of kids and honeymooners and party animals have enjoyed themselves on the furniture while on holiday. Have you ever watched coverage of schoolies week?

The most misleading number in investing

Real estate agents quoting gross yields on residential property are using the most misleading number in investing. The costs associated with residential property consume most of the income, leaving uninformed investors blind to the actual returns until the expenses start to come in. In an era where the professionalism of financial advisers is slammed daily in the media, many property agents get away with poor disclosure without comment.

Obviously, this is not a marginal asset class few people care about. Residential real estate in Australia is worth $5.8 trillion, and it dwarfs listed equities of $1.6 trillion and superannuation of $2 trillion. It accounts for over half of Australia’s wealth (see CoreLogic Housing and Economic Market Update, April 2015).

Why are gross versus net yields so important for real estate?

Invest in a term deposit at 3% and you will earn 3%. There are no other costs involved. In equities, the effective yield earned can be better than the quoted dividend rate when imputation credits are added back. But residential property is the opposite. Net yields should be the main focus because expenses are high and unavoidable, even if the property is left empty.

A typical commentary on a real estate ‘entertainment’ programme goes like this:

“Is this a buy or a sell? It’s a one-bedder only 10 kilometres from the centre of Sydney, close to buses, 65 square metres, asking $750,000, would rent for $650 a week.”

“Well, the starting point is you don’t want to be out of this market,” replies the agent confidently. “This place will be worth $50,000 more in a year – that’s $1,000 every week. And look, $650 a week is about $35,000 a year, that’s a yield of 4.5%. Where can you get that today?”

Can you imagine what ASIC would do to a licensed adviser who spoke like that, or included it in an offer document? Prices do not always rise, and that yield is not available by buying that apartment.

CoreLogic quotes rental rates of 3.7% for ‘combined capitals’ across Australia, but this number is gross rental yields (for example, see page 7 of above-linked report). It’s the number the industry loves to talk about. But even if we put aside stamp duty, legal costs, borrowing costs and vacancies, what about the regular costs of owning a property? These are the ongoing drains on income that are often overlooked. According to a Reserve Bank of Australia Research Paper, ‘Is Housing Overvalued’ (June 2014), the running costs of long term rental properties are 1.5% per annum, and transaction costs of 7.3% averaged over ten years are 0.7%, giving costs of 2.2% per annum.

That takes the net yield to 1.5% before allowing for repairs and maintenance. Reality is completely different than the real estate brochures and entertainment programmes convey.

How do management rights work?

When a large apartment building is constructed, the lots or units are purchased either by people who want to live in them (owner occupiers) or let them (investors). The ‘management rights’ to the building are sold by the developer, which gives the manager the right to charge a fee to look after the building and in some circumstances, run a letting scheme. The manager estimates how much income the building can generate when deciding how much to pay for the rights.

Of course, there are hundreds of thousands of different schemes in Australia, ranging from small premises run by mum and dad to professional managers (including listed companies) who may pay up to $15 million to manage a large, prestigious building by the beach with great views. The management rights might include running a restaurant, a reception centre, housekeeping, a real estate business as well as the letting and maintenance. Income includes payments from the body corporate, plus owners who enter a letting agreement pay a percentage of the letting charges, say 8% for long term letting and 12% for short term. The vast majority of apartment buyers in a hotel or resort sign up with the manager because there are efficiencies in one person managing the whole building. But what the buyer does not realise is that every change of a light bulb, every adjustment of the remote control, and every time the room is cleaned is a money-making opportunity to recover that $15 million.

Higher income, higher expenses

An apartment costing say $500,000 might rent permanently for $500 a week, but as part of a hotel, $250 night in high season. How can this not be a better deal? Consider these examples of well-established apartments in hotel or resort schemes targeted at short-term letting:

Table 1: Extracts from tax returns for typical short term letting apartmentsGH Figure1 050815

GH Figure1 050815

The expenses from short term letting are far more than permanent, especially costs such as cleaning and replacing equipment. Owning an apartment for short term letting can be an annoying experience of monthly expenses to maintain the apartment to the standard required by the hotel or resort manager. Here is more detail from the tax returns of these apartments:

Table 2: Detailed income and expense returnsGH Figure2 050815It’s hard to believe a small apartment can incur $47,000 in costs a year. People who put their apartments into these letting pools are probably prepared for some of the same costs as long term rentals, such as strata fees and council rates, but who expects regular costs such as these:

Table 3: Examples of specific expenses in short term lettingGH Figure3 050815

It’s a monthly crap shoot. The owner pays $360 a year for the phone system, and could buy the television for a year of hiring fees. The dry cleaning can be $100 a month. The cost of cleaning a one-bedroom apartment after one night is an unbelievable $73. How long does it take to clean a small apartment in a building with 200 such apartments? If you think the management fee should cover the quick visits to the apartment and complaints by guests, read the fine print. There is no way of knowing how often a light bulb is replaced or a bed cover dry cleaned. Who dry cleans a shower curtain every month? That $1 light bulb costs $23 to replace. This is a big money earner for the manager. A guest might stay for one night and after expenses such as booking agent fees, advertising levy, housekeeping and repairs, little is left for the owner. It’s not worth the wear and tear on the apartment.

Who cares, capital gains and tax deductions are more important than income    

Many investors may consider the income to be a minor part of the expected return, especially if they realise it’s only likely to be 1.5%. Residential property prices in Sydney were up 14% in the year to March 2015, so a few dollars in expenses is tolerable (although it was less than 5% per annum for the decade before 2015).

There’s a problem here as well with short term letting. Most owner occupiers do not want to live in a building where the majority of other tenants are holiday-makers. These visitors are out to have a good time. They party late at night, crash their suitcases into the lifts and walls, drag their wheels across the floorboards or carpets, return from the beach in their towels and drip on the furniture. The kitchen benches get scratched, the carpet must be cleaned regularly and equipment is stolen. People who assume guests look after the room in the same way they look after their own home don’t know how some people live. A permanent resident living in a building does not want to battle a lift full of suitcases every time they leave their apartment.

So the secondary market sales of these apartments are usually not to owner occupiers, and the building gradually becomes dominated by short term lets. The major buying force that pushes up the price of real estate, the person buying their dream home, is not in the market. The premises are also subject to intense wear and tear, and the foyers are full of holiday brochures and bags and screaming children and people waiting to check in or out. So these apartments are worth less than in owner occupied buildings. Investors ask to see the net return after five years, the tired furniture and dirty carpet, and the income yield is not enough to create demand unless the price is relatively low. In many locations, these apartments in hotel schemes are the cheapest in town. It’s no surprise the two-bedder listed above made a large capital loss after expenses (stamp duty, agent’s fees, legal fees) despite seven years of ownership.

At least the loss is a tax deduction, able to be offset against other income. But buying an asset to create a loss and a tax deduction is a strange way to build wealth. Many investors talk about the ‘tax deduction benefits’ as if that is a good aim in itself. The only reason it’s a tax deduction is because it’s a loss.

OK, but at least I can holiday there

How about justifying the purchase by using the apartment once a year for a holiday? Forget it. The time of the year when the rent is the best is also when the owner wants to use it. Don’t confuse an investment with a lifestyle decision such as a holiday. Anyone who wants a week in a resort should pay for a week in a resort, not a year of problems owning the place.


Graham Hand is Editor of Cuffelinks and is now onto his third sofa in an investment property. This article is for general educational purposes about a specific market segment, and individuals should obtain their own professional advice. 

July 21, 2015

Looking forward to your article on the merits of residential real estate Graham.

Graham Hand
July 21, 2015

Hi Kate, we bought an apartment off-the-plan a couple of years ago, and we have much enjoyed watching it being built and recording the experience. I plan to write the article on this personal experience after the building has been completed, which is expected at the end of August. This is why the article I promised has been delayed. Thanks for the follow up. Cheers, Graham

July 10, 2015

Interesting that one of the loudest voices in the orchestrated smear campaign against professional financial advice is actively involved in these holiday letting rorts.

Jack M
July 02, 2015

Graham, you should have bought commercial property ...

July 01, 2015

Well said, Graham. In the institutional property market you learn to make allowances for the costs of upkeep and capital improvement, periods when you have vacancies, low rent incentive periods, etc. Personal property investors need to do the same thing - and be harshly realistic about it.

Steve de Nys
July 01, 2015

You are 100% correct Graham. It's ironic that ASIC go to so much trouble to protect wholesale investors (not that there's anything wrong with that) but there is nothing stopping anyone from paying too much for an asset on which there is rarely any clarity on what the net return actually is.

Peter O
July 01, 2015

Great article Graham. It's remarkable the populous simply ignores the money ploughed into upkeep and renovations when looking at changes in median house prices.

Christopher Sozou
July 01, 2015

Great article Graham. If the world was full of rational investors, then we would all be out of a job. Investment property is the cornerstone of Australian's wealth generation and retirement planning. Yield is not a consideration when the government will allow you to deduct your losses and growth has been so strong. One could draw a parallel with "Growth" stocks where an investor will tolerate a low or no dividend in lieu of share price appreciation. At some point the music will stop and people will start to focus on the concept of net return from investment property.

May 15, 2015

Excellent article in Cuffelinks. Hindsight I know, but I wish my wife and I had read something similar to your article before we bought our place in Queensland.

May 15, 2015

Agreed Graham.

I think it is absolutely laughable that a financial adviser (let alone, someone who is not one) cannot go and say to someone that "share XYZ is a really good company" because it could be construed as 'financial advice' and you could get sued.

They would need to sit down with that person to talk, go through their risk profile etc. before they even took a $500 marketable parcel, yet a real estate agent can say "this is a great suburb" and make all sorts of promises and predictions about how much rent and capital growth you may get on an investment worth a few hundred thousand dollars, yet not need regulation of some sort.

Wayne Slager
May 12, 2015

Spot on Graham. So, if an investor has decided that direct property should be part of their portfolio, why aren't their professional advisers introducing them to experienced buyer's agents to save them from themselves and property marketers with interests that don't match the investor's?

Graham Hand
May 12, 2015

Hi Wayne, it would be preferable to obtain expert advice, assuming the adviser has more than a superficial understanding of the costs of residential property investing. It's also unlikely that most people consult an independent adviser when buying a property - beyond those with a vested interest in the sale, including mortgage brokers, lenders and real estate agents. Who is going to tell an investor that the costs will absorb most of the income, and you'll probably maintain the investment property better than your own home. Cheers, Graham

Andrew Prince
May 10, 2015

A great article, thank you for sharing. If only investors would seek professional advice or at least learn the numbers we could avoid asset bubbles in many instances.

Geoff Warren
May 08, 2015

I want to pick up on Graham's point about the lower scrutiny that has been given to the disclosures (and practices) of real estate agents relative to planners, and dare I say other areas in the finance indsutry such as stockbrokers and asset managers.

It has always intriqued me what real estate agents seem to get way with when they are dealing people who at times have limited financial knowledge and are making what could be their most significant investment.

Further, the incentive to do anything necessary to "get the sale" is greatest when there is a one-off transaction and a substantial fee for success. This applies to real estate, as well as selling used cars and many investment banking transactions - and arguably financial advice to an extent prior FOFA.

In contrast, when repeat business is involved (such as agency broking), focus tends shifts to relationship building. This tends to be self-regulating. If you do the wrong thing by your client, or advise them poorly, eventually they don't come back.

On this view, real estate is exactly the sort of market that needs attention, given the incentives and the information asymmetries. The regulators are showing signs of paying much more attention to the real estate industry. This is long overdue.

Anthony K
July 17, 2015

Well said Graham.

I have always found it ridiculous that real estate agents can make outlandish claims, be it in relation to rents or the purchase price of a property, and have no repercussions in the event of loss to a client. However, there are now ads from 'Ambulance Chasing' compensation law firms all over the radio wanting to help clients sue their financial advisers for any investment losses they sustained.

It is farcical to think that a bias real estate agent earning upwards of 1.5% of the sale price has the purchases best interest in mind. And this obviously impacts how they sell to a potential purchasers and increase the likelihood to make these claims of fantastic returns.

Thank you for a good article!

May 08, 2015

For the past 10 years I spent a lot of time & money into property investment, but because listening to spruikers bought regional properties the capital growths are very disappointing. Meanwhile my super is over $1m without any pain or sacrifice at all !
Go figures, property investment is for dudes with the ridiculous high Oz house prices and pitiful returns, buy an "investment" property and prepare to suffer for years to come, worse yet can't leave a job that you really hate due to the negative cashflow !


Leave a Comment:



How ‘residential for rent’ may change Australian housing


Most viewed in recent weeks

Have the rules of retirement investing changed?

In retirement, we still want to reduce stock volatility while generating cash flows. The two needs have not changed, but the reward expected in the old days from interest payments has gone. What should we do?

One last hurrah for the 60/40 portfolio?

The 60/40 diversified portfolio has been the mainstay of the superannuation industry for decades. But it is built on a fundamental principle of defensive bond returns, and its time is nigh.

YourSuper will save $17.9 billion! Surely you’re joshing

In Budget 2020, Josh Frydenberg announced a performance comparison tool and fund stapling to save Australians $17.9 billion over 10 years. But too many moving parts make results highly cyclical.

18 Aussie names for your watchlist

A Morningstar stock screener reveals a cross-section of companies with competitive advantages that are trading at material discounts to estimated value. This is a list of 18 highly-rated names worth watching.

Claiming a tax deduction for super contributions

The timing of lodging a notice of intent to claim a tax deduction on super contributions and making partial rollovers or withdrawals can make a big difference to the amount allowed to be claimed.

Welcome to Firstlinks Edition 378

Budgets are forecasts, and more than most, Josh Frydenberg and Treasury waved a wet finger in the air in compiling the 2020 version. How many companies will now employ a new apprentice for $100 a week subsidy? Which back-of-the-envelope showed 3.5 million businesses would use the instant asset write off? And the $17.9 billion for super savings based on the YourSuper proposal is wishful thinking.

  • 8 October 2020

Latest Updates

Weekly Editorial

Welcome to Firstlinks Edition 380

Former US Vice President Al Gore once told me he needed to raise only US$70,000 when he first ran for politics. Now Biden and Trump spend billions just on television advertising. Little wonder so many favours are owed after each election, and this time, it really matters. Plus investing insights from Kate Howitt, Hamish Douglass, Roger Montgomery, Phil Ruthven and Morningstar's top stock picks.

  • 22 October 2020

Kate Howitt: investing lessons and avoiding the PIPO trade

Kate Howitt identifies the stocks she likes and the disappointments, gives context to the increasing role of retail investors, and explains why the market is more of a 'voting not weighing' machine than ever before.

Investment strategies

Hamish Douglass on what really matters

Questions on the stock market/economy disconnect, how to focus long term, technology's growing role, income in a low-rate world, Modern Monetary Theory and endless debt and the tooth fairy.

Investment strategies

Buffett and his warning about 'virtually certain' earnings

While many investors are happy to invest in any online companies, Warren Buffett focusses more on the quality of future growth, buying companies whose earnings are 'virtually certain' in 10 or 20 years from now.


18 Aussie names for your watchlist

A Morningstar stock screener reveals a cross-section of companies with competitive advantages that are trading at material discounts to estimated value. This is a list of 18 highly-rated names worth watching.


Are debt and its servicing cost serious worries?

The impact of the pandemic on Australia's debt and deficit has forced the government into borrowing on a scale unimaginable at the start of 2020. What are the implications, and what is even more important?

Investment strategies

Why not use options to protect your share portfolio?

Many investors ask why fund managers do not protect the portfolio downside by using options. All insurance has a cost, and achieving full protection is expensive, but there are other ways to use options.


A-REITs offering much-needed income

Many listed property stocks were hard hit by COVID, especially in retail, but foot traffic outside Victoria has held up relatively well. Some sectors are now good value for the recovery and less working from home.



© 2020 Morningstar, Inc. All rights reserved.

The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use.
Any general advice or class service prepared by Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892) and/or Morningstar Research Ltd, subsidiaries of Morningstar, Inc, has been prepared by without reference to your objectives, financial situation or needs. Refer to our Financial Services Guide (FSG) for more information. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.