Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 136

Results from the 2015 Reader Survey

Our thanks to the 1,161 readers who completed our Reader Survey. This is a great response and the feedback provides valuable guidance for us.

Cuffelinks is a community of investors sharing ideas, and in the spirit of openness, we attach all the charts representing the answers, and comments from two of the questions. We have edited out only some personal references in the interests of privacy and confidentiality, and we have not touched the spelling or grammar.

The bar charts on responses to every question are linked here.

The verbatim comments from the two questions that required a written response can be accessed here: Question 5 'How is Cuffelinks different from other financial newsletters and websites?' and Question 12 'How can we make Cuffelinks more useful to you, plus other general feedback?'.

In brief, some of the findings are:

  • Almost 50% of our readers identify themselves as SMSF trustees while 30% are investors without an SMSF and 30% are retired from paid work (multiple selections were allowed so the numbers add to more than 100%). Industry professionals make up about 40% of respondents, many of whom would also manage an SMSF.
  • 70% say the length of our articles is about right, while 17% say it depends on the subject. Overall, we think we are writing appropriately in length for our audience.
  • 80% say our articles are easy to understand, while another 20% say it varies by week.
  • 91% say our content is credible and professional, and we hope we are selecting the best writers for our audience and aspirations.
  • There is decent support for macro and economic forecasting, so we will explore that further in 2016. Podcasting, conferences and webinars received solid interest, but not too regularly. There is not a high expectation that we will provide stock picking, but there’s some interest.
  • Almost 70% have shared Cuffelinks with a friend. Thank you very much, the word-of-mouth support is crucial for our growth.
  • The most popular asset classes for allocation in the last year were domestic equities, global equities and term deposits. Alternatives had a respectable 5% but are not yet mainstream.

Readers value our independence and variety of expert opinions, and want us to avoid overt product promotions. There is recognition of our focus on quality of analysis and information rather than grabbing the headlines or reporting the daily noise. We sometimes worry our articles err on the side of being too technical, as they are written by market professionals, but this does not seem to be an issue for most. Hopefully, each edition has something for everyone.

We appreciate the time many of you took to complete the survey.

From the team at Cuffelinks

Chris, Graham, David, Ashley and Leisa



Reader feedback from 2017 Survey


Most viewed in recent weeks

Is it better to rent or own a home under the age pension?

With 62% of Australians aged 65 and over relying at least partially on the age pension, are they better off owning their home or renting? There is an extra pension asset allowance for those not owning a home.

Too many retirees miss out on this valuable super fund benefit

With 700 Australians retiring every day, retirement income solutions are more important than ever. Why do millions of retirees eligible for a more tax-efficient pension account hold money in accumulation?

Is the fossil fuel narrative simply too convenient?

A fund manager argues it is immoral to deny poor countries access to relatively cheap energy from fossil fuels. Wealthy countries must recognise the transition is a multi-decade challenge and continue to invest.

Reece Birtles on selecting stocks for income in retirement

Equity investing comes with volatility that makes many retirees uncomfortable. A focus on income which is less volatile than share prices, and quality companies delivering robust earnings, offers more reassurance.

Welcome to Firstlinks Election Edition 458

At around 10.30pm on Saturday night, Scott Morrison called Anthony Albanese to concede defeat in the 2022 election. As voting continued the next day, it became likely that Labor would reach the magic number of 76 seats to form a majority government.   

  • 19 May 2022

Comparing generations and the nine dimensions of our well-being

Using the nine dimensions of well-being used by the OECD, and dividing Australians into Baby Boomers, Generation Xers or Millennials, it is surprisingly easy to identify the winners and losers for most dimensions.

Latest Updates

SMSF strategies

30 years on, five charts show SMSF progress

On 1 July 1992, the Superannuation Guarantee created mandatory 3% contributions into super for employees. SMSFs were an after-thought but they are now the second-largest segment. How have they changed?

Investment strategies

Anton in 2006 v 2022, it's deja vu (all over again)

What was bothering markets in 2006? Try the end of cheap money, bond yields rising, high energy prices and record high commodity prices feeding inflation. Who says these are 'unprecedented' times? It's 2006 v 2022.


Tips and traps: a final check for your tax return this year

The end of the 2022 financial year is fast approaching and there are choices available to ensure you pay the right amount of tax. Watch for some pandemic-related changes worth understanding.

Financial planning

Is it better to rent or own a home under the age pension?

With 62% of Australians aged 65 and over relying at least partially on the age pension, are they better off owning their home or renting? There is an extra pension asset allowance for those not owning a home.


Listed infrastructure: finding a port in a storm of rising prices

Given the current environment it’s easy to wonder if there are any safe ports in the investment storm. Investments in infrastructure assets show their worth in such times.

Financial planning

Power of attorney: six things you need to know

Whether you are appointing an attorney or have been appointed as an attorney, the full extent of this legal framework should be understood as more people will need to act in this capacity in future.

Interest rates

Rising interest rates and the impact on banks

One of the major questions confronting investors is the portfolio weighting towards Australian banks in an environment of rising rates. Do the recent price falls represent value or are too many bad debts coming?



© 2022 Morningstar, Inc. All rights reserved.

The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. Any general advice or ‘regulated financial advice’ under New Zealand law has been prepared by Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892) and/or Morningstar Research Ltd, subsidiaries of Morningstar, Inc, without reference to your objectives, financial situation or needs. For more information refer to our Financial Services Guide (AU) and Financial Advice Provider Disclosure Statement (NZ). You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.

Website Development by Master Publisher.